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Jilly Boyce Kay

@jillybkay.bsky.social
408 followers 247 following 7 posts

Senior Lecturer in Communication and Media, Loughborough University Feminism, cultural studies, politics

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Reposted by Jilly Boyce Kay
Corner @dangerouscorner.bsky.social · 06/07/2026
This by @jillybkay.bsky.social is a good analysis of it all: repository.lboro.ac.uk/articles/jou...
repository.lboro.ac.uk
The reactionary turn in popular feminism
This paper considers the rise of “reactionary feminism” within popular culture, suggesting a possible departure from, or mutation of, the hegemony of neoliberal and postfeminisms of recent decades. It locates reactionary feminism as key to the growing backlash against “liberal feminism,” pointing to emergent popular feminist discourses of “brutal truths,” “material conditions,” and women as a “sex class.” I analyse three seemingly diverse iterations of the reactionary feminist turn: its political-intellectual articulation by anti-progressive, “post-liberal” feminists; secondly, its manifestation within the “femosphere” - the online, female-centric communities which mirror those of the manosphere—focusing specifically on the “Female Dating Strategy;” and thirdly, “dark feminine” dating influencers on TikTok and YouTube, sometimes framed as “Andrew Tate for girls.” Reactionary feminism appears to have certain similarities with leftist, intersectional feminism; it has a strong critique of liberal feminism, and explicitly centres issues such as misogyny, the devaluation of women’s work, gendered economic inequality, and the politics of care. However, I argue that while it purports to oppose misogyny and the manosphere, it mirrors many of its regressive logics, and is characterised by an aggressive sense of fatalism, bio-essentialism, and a deep animosity towards liberationist feminism and any form of social hope.
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Loughborough University UCU @lboroucu.bsky.social · 29/05/2026
Please support if you can. #UCU members at @goldsmithsucu.bsky.social taking part in a Marking & Assessment Boycott (MAB) are being hit with punitive 100% pay deductions - meaning they are now in effect in a lockout.
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Loughborough CRCC @lborocrcc.bsky.social · 18/03/2026
CRCC member Dr Jilly Kay recently appeared on the podcast ‘Culture, Power, Politics’ to discuss her research on reactionary feminism with Professor Jeremy Gilbert. The conversation spanned two podcast episodes, the first of which can be found here: culturepowerpolitics.org/2026/02/23/r...
culturepowerpolitics.org
Reactionary Feminisms with Jilly Kay part 1
In this episode, Jeremy is joined by Dr. Jilly Kay of Loughborough University to discuss her fascinating and crucial research into new forms of reactionary feminism. Why do Cath…
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Reposted by Jilly Boyce Kay
Andrew Chadwick @andrewchadwick.com · 01/10/2025
My PhD supervisor, Professor Rodney Barker, who had a long and distinguished career at LSE, died recently. Last week I wrote an article for @timeshighered.bsky.social reflecting on the transformational influence of his mentoring style. It's out today www.timeshighereducation.com/opinion/good...
timeshighereducation.com
Good mentoring can break down class barriers – and I should know
An open approach to knowledge and a kind, enabling manner help students go their own way but never feel alone, says Andrew Chadwick
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Ben O'Loughlin @benoloughlin.bsky.social · 15/09/2025
This is very good, on how vampires are subverting then sucking the life out of liberalism. By Sarah Banet-Weiser and @jillybkay.bsky.social: journals.sagepub.com/doi/full/10....
journals.sagepub.com
Through the looking glass: Feminism and reactionary politics in the digital hall of mirrors - Sarah Banet-Weiser, Jilly Boyce Kay, 2025
In recent years, the ‘mirror’ has emerged as a key metaphor for theorizing contemporary digital culture, with its disorienting communicative architectures and b...
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Equity @equityuk.bsky.social · 02/07/2025
If you’ve been a participant on a reality TV show in the UK, improve working practices in the sector by taking this anonymous survey⬇️ Your answers will support the work of ReCARE-TV, a major academic project investigating reality TV and duties of care tinyurl.com/225meets
tinyurl.com
Microsoft Forms
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Media, Communications & Cultural Studies, Goldsmiths @mediacomgold.bsky.social · 22/05/2025
At the Reactionary Politics, Women and Feminist Critique symposium organised by @jillybkay.bsky.social and sponsored by @ejcs-journal.bsky.social @angelamcrobbie.bsky.social is delivering the keynote, 'Top Girls No More..?'
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Briony Hannell @briony.bsky.social · 20/05/2025
Loughborough bound for a symposium on reactionary politics, women, and feminist critique. Looking forward to lots of fascinating papers and to presenting with @jillybkay.bsky.social on TikTok’s “boysober” trend.
Poster for an academic event on reactionary politics, feminist critique, and women at Loughborough University. Screenshot of PPT. Title slide for paper called “Heteropessimism on TikTok: #boysober and the reactionary feminised digital media ecology”Decorative. Series of headlines about “boy sober” Screenshot of PPT detailing the methods and sample of the study.
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Debbie Ging @debbieging.bsky.social · 15/02/2025
Really looking forward to this talk by Dr. @jillybkay.bsky.social on 27th February in UCD
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Reposted by Jilly Boyce Kay
Brittany Melton @brittanymelton.bsky.social · 04/02/2025
Vampire anti-feminism is officially the best way to describe these reactionary feminist groups!
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Jilly Boyce Kay @jillybkay.bsky.social · 05/02/2025
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Jilly Boyce Kay @jillybkay.bsky.social · 04/02/2025
New short article with Sarah Banet-Weiser, about the digital mirror-world, and how it is populated by strange doppelgangers of feminism 'Through the looking glass: feminism and reactionary politics in the digital hall of mirrors' journals.sagepub.com/doi/10.1177/...
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European Journal of Cultural Studies @ejcs-journal.bsky.social · 28/01/2025
In "Through the looking glass", Sarah Banet-Weiser and @jillybkay.bsky.social argue that grasping the dynamics of ‘mirroring’ in digital culture is crucial for analyzing contemporary #gender politics as it plays out in an increasingly reactionary terrain. Read: doi.org/10.1177/1367... #feminism
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Sophie Lewis @reproutopia.bsky.social · 30/12/2024
In this @rachaelhealy.bsky.social piece, @jillybkay.bsky.social: “Liberal feminism has been rejected for good reason .. it makes sense you’d want to find an alternative. But just because something is the enemy of liberal feminism does not mean it’s good for women” www.theguardian.com/world/2024/d...
theguardian.com
Welcome to the femosphere, the latest dark, toxic corner of the internet… for women
‘Femcel’ influencers urge their followers to give up on gender equality and use men for financial gain – in the name of feminism
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Jilly Boyce Kay @jillybkay.bsky.social · 12/12/2024
Call for Papers: ‘Reactionary politics, women, and popular culture’, a one-day symposium at Loughborough University
blog.lboro.ac.uk
CRCC to host the symposium ‘Reactionary politics, women, and popular culture’ - Centre for Research in Communication and Culture
Photo by Marisa Howenstine
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European Journal of Cultural Studies @ejcs-journal.bsky.social · 27/11/2024
In the #research article "From femcels to ‘femcelcore'’", @jacobjohanssen.bsky.social and @jillybkay.bsky.social introduce a new theoretical lens for analysing the politics of gender, sexuality and popular media. Read the full article here: buff.ly/4fATbzE
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Paul Ian Campbell @drpauliancampbell.bsky.social · 19/11/2024
1/7 My latest book is out. Drop me a message if you'd like a 20% off voucher (£24 bargain for x mas 😉) It is essential reading for anyone interested in the relationship between assessment and race in HE, and what we can do make HE assessment more inclusive and equitable.
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Mhairi Brennan @mhairibrennan.bsky.social · 25/11/2024
TV friends, please follow @recaretv.bsky.social for updates on our research
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European Journal of Cultural Studies @ejcs-journal.bsky.social · 25/11/2024
In "Whose menopause revolution?", Deborah Jermyn unpacks the media narrative that followed in the uses of the term ‘the Davina effect' – named after two documentaries about menopause by enduringly popular British TV presenter Davina McCall. buff.ly/3Ojfz4w
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European Journal of Cultural Studies @ejcs-journal.bsky.social · 20/11/2024
The European Journal of Cultural Studies is an interdisciplinary platform for charting new questions and new research – and we are very much looking forward to sharing and discussing #culturalstudies with you here ✨
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Jilly Boyce Kay @jillybkay.bsky.social · 21/11/2024
A recent article of mine: 'The reactionary turn in popular feminism' Open access in @femmediastudies.bsky.social www.tandfonline.com/doi/full/10....
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Reposted by Jilly Boyce Kay
Jo Littler @jolittler.bsky.social · 29/10/2024
Great to read these generous and thoughtful repsonses by Kathi Weeks, @francescasobande.bsky.social, Janet Newman, Alison Hearn and Kate Soper to 'Left Feminisms: Conversations on the Personal + the Political' in Feminist Theory - #OpenAccess here: journals.sagepub.com/doi/full/10....
journals.sagepub.com
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Reposted by Jilly Boyce Kay
Jacob Johanssen @jacobjohanssen.bsky.social · 09/11/2024
📣New article with Jilly Boyce Kay From femcels to ‘femcelcore’: Women’s involuntary celibacy and the rise of heteronihilism journals.sagepub.com/doi/10.1177/...
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