For a deeper dive into GW as a business (and why it's a weird one), I'd recommend this two-parter on a game they released in the 90s. Surprisingly good biz journalism from a hobby website, that I think speaks to the past behind its strange company culture. www.tabletopbattles.com/what-happene...
tabletopbattles.com
What Happened to... Gorkamorka? Part One: Gorkers and Morkers
Gorkamorka is probably the most short lived of what would become the “Specialist Games”. There are a lot of dead games out there, but Gorkamorka only lasted six months in the dying days of the second ...