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John Long

@janthonylong.bsky.social
230 followers 125 following 167 posts

Author, ZOMBIE BRANDS (coming Feb. 2026) | ECD, Digitas | Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹

PostsRepliesMedia
Reposted by John Long
lizardbreath 🦎🪦🎃 @spindlypete.bsky.social · 25/09/2026
you shouldn't take an iced coffee to a job interview because you shouldn't be trying to get a job. you should be digging an enormous pit or a complex system of tunnels
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Musa Okwonga @okwonga.bsky.social · 24/07/2026
The editor in chief of The Economist referring here to the AfD’s leader as a “perfectly thoughtful person“ instead of what she truly is - a driver and enabler of German fascism - is a huge part of the problem.
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Aftermath @aftermath.site · 07/08/2026
Hello local business, your AI ads are costing you customers: aftermath.site/ai-poster-ad-f...
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John Long @janthonylong.bsky.social · 03/08/2026
Zombie Brands!
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John Long @janthonylong.bsky.social · 24/07/2026
Sanewashing.
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Reposted by John Long
Murshed Zaheed @murshedz.bsky.social · 13/07/2026
Every single person in Maine and everyone around the country with a sense of humanity and decency need to remember this today. mainebeacon.com/collins-vote...
"Collins votes for $70B ICE funding with no reforms 
Channa Steinmetz  April 23, 2026

U.S. Senator Susan Collins'
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Don Moynihan @donmoyn.bsky.social · 13/07/2026
Elon Musk keeps telling us that his defunding of foreign aid had nothing to do with racial bias while also posting stuff like this
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John Long @janthonylong.bsky.social · 10/07/2026
No lies here.
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John Long @janthonylong.bsky.social · 09/07/2026
"I won't vote for anyone but my preferred candidate against the Republican" is the petulance of a child--not an adult who wants to stop Trump.
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John Long @janthonylong.bsky.social · 09/07/2026
Magic.
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John Long @janthonylong.bsky.social · 09/07/2026
The magical thinking is believing something is owed to that scumbag.
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jamelle @jamellebouie.net · 08/07/2026
this is like the literal opposite of true. the most fruitful eras of the modern democratic party coincided with periods where the walls separating political radicals from the mainstream were way less solid
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John Long @janthonylong.bsky.social · 09/07/2026
Or maybe, just maybe, he should do what's best for Maine and the country and get the fuck out of the race.
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John Long @janthonylong.bsky.social · 08/07/2026
It's just ridiculous. He's either ignorant of American politics or your journalism.
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John Long @janthonylong.bsky.social · 08/07/2026
It's just ass-clownish to call Josh Marshall "center-right."
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John Long @janthonylong.bsky.social · 08/07/2026
Platner had repeatedly lied to Maine voters, which is to say he's defrauded them. He needs to get the fuck out of the race. Now.
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Josh Marshall @joshtpm.bsky.social · 08/07/2026
here's my thoughts on matt's piece talkingpointsmemo.com/edblog/a-res...
talkingpointsmemo.com
A Response to Matt Yglesias About ‘Fight’ in Democratic Candidates
This morning on Bluesky Politico’s Josh Gerstein flagged to me and others...
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John Long @janthonylong.bsky.social · 08/07/2026
Incredibly sloppy by Yglesias. Voters have said again and again in polling that their biggest complaint about Democrats is fecklessness and weakness--not wokeness.
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John Long @janthonylong.bsky.social · 30/06/2026
4 justices voted to end it. Court reform now!
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John Long @janthonylong.bsky.social · 30/06/2026
It is literally his job.
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David Rothschild @davmicrot.bsky.social · 30/06/2026
Republicans have 4 votes to overturn the Civil War.
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John Long @janthonylong.bsky.social · 30/06/2026
He ALWAYS does this. He does not challenge these frauds.
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John Long @janthonylong.bsky.social · 26/06/2026
Extremely disciplined campaign.
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John Long @janthonylong.bsky.social · 25/06/2026
What a fucking trainwreck this guy is.
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John Long @janthonylong.bsky.social · 25/06/2026
Yeah, the Democratic Party in Westchester were very strategic in getting behind Cait. Not the most progressive Dem by any means. But NY17 contains Rockland County, very significant Orthodox Jewish community.
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John Long @janthonylong.bsky.social · 24/06/2026
I saw them over and over and it was clear who she was taking to and it wasn't me!
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Kevin M. Kruse @kevinmkruse.bsky.social · 24/06/2026
"Sure, sure, grandpa, the nurses are stealing your blood, sure. And the janitor works for the Stasi? Wow, that sounds serious."
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John Long @janthonylong.bsky.social · 24/06/2026
Those ads she ran to in the primary were intended for the general. Emphasized her working class background and military service. Nothing whatsoever for D base voters.
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John Long @janthonylong.bsky.social · 24/06/2026
Very silly people are saying that, but no one takes them seriously. Cait Conley, who won in NY-17, aimed her ads squarely at centrist Ds and disaffected Rs.
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John Long @janthonylong.bsky.social · 24/06/2026
I live in NY-17. The reason Cait Conley is mum on Israel is the district bizarrely and unhelpfully (for Democrats) includes Rockland County, which as you know, has a significant Orthodox Jewish population.
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John Long @janthonylong.bsky.social · 24/06/2026
Lol.
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Reposted by John Long
Justin Baragona @justinbaragona.bsky.social · 03/06/2026
In a statement to @benmullin.bsky.social, Scott Pelley disputes what Bari Weiss said in this morning's editorial meeting, claiming he was never offered "a way back" as she claimed. "These executives cannot gain the trust of the staff with lies. This is antithetical to everything we stand for..."
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John Long @janthonylong.bsky.social · 03/06/2026
Facts.
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John Long @janthonylong.bsky.social · 16/05/2026
My idea for a Bond reboot is to put him back in the right period - the '60s - '70s. Cold War Bond is the best Bond.
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John Long @janthonylong.bsky.social · 04/05/2026
"I'm tryin' to work with you on this thing here! And we're doin' all we can."
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John Long @janthonylong.bsky.social · 12/04/2026
Tough week for JD.
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Max’s Dad @djwyszynski.bsky.social · 09/04/2026
We had art everywhere. Movie posters and billboards and even ads in magazines. I’m not a fucking boomer, I promise. But I do miss being surrounded by the work of really talented people with a camera, a pencil, and some paint.
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John Long @janthonylong.bsky.social · 08/04/2026
Can we stop talking about Piker now please? I'd never even heard of him two weeks ago, and now I wish I hadn't.
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John Long @janthonylong.bsky.social · 07/04/2026
Vance is not going to oust Trump ffs man.
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Josh Marshall @joshtpm.bsky.social · 07/04/2026
Notionally Trump claims exclusive (false) credit for it. But the Artemis mission has this uncanny quality, like an alternative timeline where things aren't all wretched, absurd and degenerate - rooted in science, human striving, injgenuity and purpose. The contrast w the war in the Gulf is so great.
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John Long @janthonylong.bsky.social · 02/04/2026
cc: @ezraklein.bsky.social
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John Long @janthonylong.bsky.social · 30/03/2026
Pretty much it. Useless. Klein is becoming Ross Douthat before our eyes.
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John Long @janthonylong.bsky.social · 29/03/2026
Ezra Klein is becoming indistinguishable from Ross Douthat. Letting Trump apologists spout a bunch of nonsense and not challenging them on any of it. open.spotify.com/episode/44h9...
open.spotify.com
Will Iran Break Trumpism?
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John Long @janthonylong.bsky.social · 25/03/2026
Exactly the same thing the Post did. There is no market--zero-- for "straight news, but slightly-more Trumpy." GOP voters have been trained for thirty years not to trust any network/outlet except Fox.
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Pete Marcus @petemarcus.bsky.social · 23/02/2026
This piece is fascinating. Amazon is encouraging the use of AI to draft its famous "six-pagers" - which undermines the whole purpose of writing the document in the first place. Writing is thinking; pressing an AI button is not. www.bigtechnology.com/p/writing-cr...
bigtechnology.com
Writing Crystalized Thinking At Amazon. Is AI Muddying It?
Amazon’s famously writing-centric culture is being aided by generative AI. What does that say about the company’s culture, priorities, and future?
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John Long @janthonylong.bsky.social · 23/02/2026
I wrote in the book that Zombie Brands are all stuck on the same Spotify playlist. Then the Super Bowl proved the point. www.linkedin.com/posts/johnal...
linkedin.com
I argued in "Zombie Brands" that too many brands are stuck on the same Spotify playlist. Then the Super Bowl proved the point. Fifteen brands all used songs from the last century, all of wh...
I argued in "Zombie Brands" that too many brands are stuck on the same Spotify playlist. Then the Super Bowl proved the point. Fifteen brands all used songs from the last century, all of which have b...
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John Long @janthonylong.bsky.social · 21/02/2026
Really enjoyed my chat with MUSE at The Clios about the inspiration for the book, the cure for zombification, and two brands that have avoided the disease all together. musebyclios.com/advertising/...
musebyclios.com
Preventing the Rise of ‘Zombie Brands’ | Muse by Clios
When the heart and soul of a brand diminishes and its messaging echoes those of its rivals, well then, you've found a zombie brand. John Long , ECD of Digitas, recently released a paperback version of...
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John Long @janthonylong.bsky.social · 18/02/2026
It's a clean sweep for ZOMBIE BRANDS: #1 in Advertising, Online Advertising, Writing for Advertising, and PR on Amazon's Hot New Releases. Excited that the ideas are resonating.
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Adam Bonin @adambonin.bsky.social · 18/02/2026
For months I've banged the drum that "not sure" has become the safe harbor answer for "Republicans who know Trump's probably wrong, but don't want to admit it." Today's Economist/YouGov Poll: Is Donald Trump racist? 41% of Republicans have No Opinion. d3nkl3psvxxpe9.cloudfront.net/documents/ec...
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John Long @janthonylong.bsky.social · 18/02/2026
But...Yglesias keeps telling me that all we need is a "moderate" to win. (eyeroll emoji)
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