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John Long

@janthonylong.bsky.social
230 followers 125 following 167 posts

Author, ZOMBIE BRANDS (coming Feb. 2026) | ECD, Digitas | Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹

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lizardbreath 🦎🪦🎃 @spindlypete.bsky.social · 25/09/2026
you shouldn't take an iced coffee to a job interview because you shouldn't be trying to get a job. you should be digging an enormous pit or a complex system of tunnels
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Musa Okwonga @okwonga.bsky.social · 24/07/2026
The editor in chief of The Economist referring here to the AfD’s leader as a “perfectly thoughtful person“ instead of what she truly is - a driver and enabler of German fascism - is a huge part of the problem.
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Aftermath @aftermath.site · 07/08/2026
Hello local business, your AI ads are costing you customers: aftermath.site/ai-poster-ad-f...
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Murshed Zaheed @murshedz.bsky.social · 13/07/2026
Every single person in Maine and everyone around the country with a sense of humanity and decency need to remember this today. mainebeacon.com/collins-vote...
"Collins votes for $70B ICE funding with no reforms 
Channa Steinmetz  April 23, 2026

U.S. Senator Susan Collins'
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Don Moynihan @donmoyn.bsky.social · 13/07/2026
Elon Musk keeps telling us that his defunding of foreign aid had nothing to do with racial bias while also posting stuff like this
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John Long @janthonylong.bsky.social · 10/07/2026
No lies here.
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jamelle @jamellebouie.net · 08/07/2026
this is like the literal opposite of true. the most fruitful eras of the modern democratic party coincided with periods where the walls separating political radicals from the mainstream were way less solid
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Josh Marshall @joshtpm.bsky.social · 08/07/2026
here's my thoughts on matt's piece talkingpointsmemo.com/edblog/a-res...
talkingpointsmemo.com
A Response to Matt Yglesias About ‘Fight’ in Democratic Candidates
This morning on Bluesky Politico’s Josh Gerstein flagged to me and others...
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David Rothschild @davmicrot.bsky.social · 30/06/2026
Republicans have 4 votes to overturn the Civil War.
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Kevin M. Kruse @kevinmkruse.bsky.social · 24/06/2026
"Sure, sure, grandpa, the nurses are stealing your blood, sure. And the janitor works for the Stasi? Wow, that sounds serious."
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Justin Baragona @justinbaragona.bsky.social · 03/06/2026
In a statement to @benmullin.bsky.social, Scott Pelley disputes what Bari Weiss said in this morning's editorial meeting, claiming he was never offered "a way back" as she claimed. "These executives cannot gain the trust of the staff with lies. This is antithetical to everything we stand for..."
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John Long @janthonylong.bsky.social · 03/06/2026
Facts.
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John Long @janthonylong.bsky.social · 12/04/2026
Tough week for JD.
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Max’s Dad @djwyszynski.bsky.social · 09/04/2026
We had art everywhere. Movie posters and billboards and even ads in magazines. I’m not a fucking boomer, I promise. But I do miss being surrounded by the work of really talented people with a camera, a pencil, and some paint.
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John Long @janthonylong.bsky.social · 08/04/2026
Can we stop talking about Piker now please? I'd never even heard of him two weeks ago, and now I wish I hadn't.
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Josh Marshall @joshtpm.bsky.social · 07/04/2026
Notionally Trump claims exclusive (false) credit for it. But the Artemis mission has this uncanny quality, like an alternative timeline where things aren't all wretched, absurd and degenerate - rooted in science, human striving, injgenuity and purpose. The contrast w the war in the Gulf is so great.
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John Long @janthonylong.bsky.social · 29/03/2026
Ezra Klein is becoming indistinguishable from Ross Douthat. Letting Trump apologists spout a bunch of nonsense and not challenging them on any of it. open.spotify.com/episode/44h9...
open.spotify.com
Will Iran Break Trumpism?
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Pete Marcus @petemarcus.bsky.social · 23/02/2026
This piece is fascinating. Amazon is encouraging the use of AI to draft its famous "six-pagers" - which undermines the whole purpose of writing the document in the first place. Writing is thinking; pressing an AI button is not. www.bigtechnology.com/p/writing-cr...
bigtechnology.com
Writing Crystalized Thinking At Amazon. Is AI Muddying It?
Amazon’s famously writing-centric culture is being aided by generative AI. What does that say about the company’s culture, priorities, and future?
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John Long @janthonylong.bsky.social · 23/02/2026
I wrote in the book that Zombie Brands are all stuck on the same Spotify playlist. Then the Super Bowl proved the point. www.linkedin.com/posts/johnal...
linkedin.com
I argued in "Zombie Brands" that too many brands are stuck on the same Spotify playlist. Then the Super Bowl proved the point. Fifteen brands all used songs from the last century, all of wh...
I argued in "Zombie Brands" that too many brands are stuck on the same Spotify playlist. Then the Super Bowl proved the point. Fifteen brands all used songs from the last century, all of which have b...
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John Long @janthonylong.bsky.social · 21/02/2026
Really enjoyed my chat with MUSE at The Clios about the inspiration for the book, the cure for zombification, and two brands that have avoided the disease all together. musebyclios.com/advertising/...
musebyclios.com
Preventing the Rise of ‘Zombie Brands’ | Muse by Clios
When the heart and soul of a brand diminishes and its messaging echoes those of its rivals, well then, you've found a zombie brand. John Long , ECD of Digitas, recently released a paperback version of...
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John Long @janthonylong.bsky.social · 18/02/2026
It's a clean sweep for ZOMBIE BRANDS: #1 in Advertising, Online Advertising, Writing for Advertising, and PR on Amazon's Hot New Releases. Excited that the ideas are resonating.
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Adam Bonin @adambonin.bsky.social · 18/02/2026
For months I've banged the drum that "not sure" has become the safe harbor answer for "Republicans who know Trump's probably wrong, but don't want to admit it." Today's Economist/YouGov Poll: Is Donald Trump racist? 41% of Republicans have No Opinion. d3nkl3psvxxpe9.cloudfront.net/documents/ec...
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John Long @janthonylong.bsky.social · 18/02/2026
Hey @profgalloway.com the Resist and Unsubscribe website is down. DOS attack?
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John Long @janthonylong.bsky.social · 18/02/2026
It's a clean sweep for ZOMBIE BRANDS: #1 in Advertising, Online Advertising, Writing for Advertising, and PR on Amazon's Hot New Releases. Excited that the ideas are resonating.
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John Long @janthonylong.bsky.social · 17/02/2026
My God, the "For You" tab on Twitter is just an absolute cesspool of the worst people in the world.
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✨Jane ✨ @caff.bsky.social · 15/02/2026
And @admadlad.bsky.social made this: bsky.app/profile/did:...
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John Long @janthonylong.bsky.social · 15/02/2026
Hey advertising/marketing Blueskyers. Trying to wean myself off Elon's hellsite and hang here, full time. Anyone got a good follow list I can steal?
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John Long @janthonylong.bsky.social · 14/02/2026
The zombies are storming Bezosland. Book is #1 in new releases, PR.
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John Long @janthonylong.bsky.social · 13/02/2026
ZOMBIE BRANDS is now #1 on Amazon's new releases in Advertising.
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John Long @janthonylong.bsky.social · 31/01/2026
More copies for media and podcasts.
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John Long @janthonylong.bsky.social · 22/01/2026
First paperbacks are in.
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John Long @janthonylong.bsky.social · 08/01/2026
zombie-brands.com
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John Long @janthonylong.bsky.social · 07/01/2026
I'm excited to announce that my new book, ZOMBIE BRANDS, is now available for pre-order. zombie-brands.com
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John Long @janthonylong.bsky.social · 14/12/2025
"During a Saturday-night town hall led by Bari Weiss, the recently named editor in chief of CBS News, most of Madison Avenue sought an off-ramp." Ouch. variety.com/2025/tv/news...
variety.com
Big Advertisers Appear Wary of CBS News’ Bari Weiss Town Hall Format
Many major advertisers appeared to sit out a new CBS News town hall format moderated by Bari Weiss and featuring a conversation with Erika Kirk
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erika @yeeeerika.bsky.social · 05/12/2025
pantone reveal day should come with a trigger warning for disappointment it's literally landlord white
landlords love to paint over door knobs
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John Long @janthonylong.bsky.social · 04/12/2025
The agencies that have won three of the past five Network of the Year awards at Cannes have just been shuttered. Why is this happening? www.linkedin.com/posts/johnal...
linkedin.com
Omnicom’s Troy Ruhanen: DDB axe & agency restructure based on ‘relevance, not legacy’ | John Long | 26 comments
"Winning at Cannes is one thing," Omnicom Advertising CEO Troy Ruhanen told The Drum. "Winning in the market is another.” Is he right? Let's take a look. Here are the Cannes Lions Network of the Year...
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John Long @janthonylong.bsky.social · 18/11/2025
Just don't see the logic of Coke bragging about how they made their holiday ad. The audience doesn't care--until they find out it was AI, then they hate it. www.mediapost.com/publications...
mediapost.com
What Marketers Can Learn From Backlash To Coke AI Ads
"Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agency CEO.
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John Long @janthonylong.bsky.social · 24/10/2025
WPP Exec thinks middle-aged creatives only know how to make "posters." I offer my thoughts. www.linkedin.com/posts/johnal...
linkedin.com
What’s gone wrong at WPP? The crown slips at world’s biggest advertising group | John Long | 121 comments
“Middle-aged traditional creatives, the ones that have built a career doing traditional TV ads and posters who you’d have thought would be the most at threat of extinction, are moving very fast, teach...
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John Long @janthonylong.bsky.social · 24/10/2025
Oh, come on.
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John Long @janthonylong.bsky.social · 22/10/2025
Guy has game.
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John Long @janthonylong.bsky.social · 01/10/2025
"Someone who says I’m against abortion but is in favor of the death penalty is not really pro-life...Someone who says I’m against abortion but I’m in agreement with the inhuman treatment of immigrants in the United States, I don’t know if that’s pro-life.” www.ncregister.com/cna/pope-leo...
ncregister.com
Pope Leo XIV Wades Into Durbin Debate
The number of bishops who have condemned Cardinal Cupich’s decision to honor Durbin with a 'lifetime achievement award' has risen to 10, including two bishops emeritus.
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WIRED @wired.com · 22/09/2025
A snapshot of Silicon Valley in 2025 is Mark Zuckerberg, now a MAGA-friendly mixed martial arts fan who doesn’t worry much about hate speech on his platforms and complains that corporate America isn’t masculine enough.
wired.com
I Thought I Knew Silicon Valley. I Was Wrong
Tech got what it wanted by electing Trump. A year later, it looks more like a suicide pact.
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Chris Murphy @chrismurphyct.bsky.social · 18/09/2025
Let me just say a simple thing. Democrats have no obligation to provide the votes to fund the destruction of our democracy. If you want my vote for a bipartisan budget, there need to be protections to stop Trump's brazen lawlessness.
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John Long @janthonylong.bsky.social · 18/09/2025
Oh look, @ezrakleinbot.bsky.social triples-down on Kirk doing politics "the right way."
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John Long @janthonylong.bsky.social · 18/09/2025
Tomorrow, probably.
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Brendan Nyhan @brendannyhan.bsky.social · 15/09/2025
The president is intentionally killing non-combatants who pose no direct threat in violation of domestic, international and military law and his VP and chief policy adviser are promising an authoritarian crackdown on his political opponents. Just today. Democracy and the rule of law are on the line
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Josh Marshall @joshtpm.bsky.social · 11/09/2025
We all make poor choices in life. But few are as bad as allowing yourself to be lectured about incitment and violent rhetoric by anyone who follows Donald Trump. Seriously. Make good life choices, folks.
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Don Moynihan @donmoyn.bsky.social · 16/08/2025
One thing I did not include in my profile of Trump's BLS nominee, E.J. Antoni, is his boosting anti-Churchill far-right histories!
EJ Antoni post: Highly recommend Churchill, Hitler, and "The Unnecessary War": How Britain Lost Its Empire and the West Lost the World. Among other valuable historical information, it details how British statesmen gloated about starving German civilians to death.
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Charlie Warzel @cwarzel.bsky.social · 31/07/2025
the right wing media ecosystem is so efficiently set up to take random posts from non public figures and turn them into pseudoevents. to the point where the entire social media system rn really just favors their viral propaganda machine.
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