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Heiko Scherer

@heikoscherer.bsky.social
91 followers 177 following 202 posts

Crazy about software after 20yrs in media & mobile, building tchop.io, running clapp.de & marathons. Product lover & big believer in independent media and journalism.

PostsRepliesMedia
Reposted by Heiko Scherer
Damon Kiesow @kiesow.net · 22/09/2026
AI promises to do for the Web what autodial and mail merge did for phone calls and phone calls: make it socially permissible to avoid and ignore.
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Heiko Scherer @heikoscherer.bsky.social · 16/04/2026
The real AI shift for media isn't content generation. It's curation. When everyone can produce infinite content, the person who helps you find what matters becomes the most valuable player in the room.
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Heiko Scherer @heikoscherer.bsky.social · 20/03/2026
Be the change you want to see
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nilay patel @reckless.bsky.social · 03/03/2026
hey let's hastily migrate hbo max and discovery to the same oracle-hosted backend that takes five years to start a paramount+ stream and is regularly cracking under the strain of tiktok, this will go great www.theverge.com/tech/888647/...
theverge.com
Another Oracle outage is messing up US TikTok
TikTok US users may notice lag posting content.
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Jessica Berlin @berlinbridge.bsky.social · 23/02/2026
The last time Europe went to bed at peace was four years ago tonight.
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Ben Collins @bencollins.bsky.social · 12/02/2026
And he turned out so normal!
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Olga Nesterova @onestpress.onestnetwork.com · 25/01/2026
Seen in Los Angeles (Credit: Zurita Carpio)
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(((Tendar))) @tendar.bsky.social · 25/01/2026
There is nobody who celebrates the division in the USA more than Russia and the mullahs in Iran. Their bot networks will fan the flames coming from both sides in order to make it burn higher and hotter.
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Heiko Scherer @heikoscherer.bsky.social · 23/01/2026
There are the good news, the promising facts out there..
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Heiko Scherer @heikoscherer.bsky.social · 23/01/2026
New York! Stay safe 🙌❄️☃️
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Arin Dube @arindube.bsky.social · 21/01/2026
The TACO cycle: Markets want to price in TACO. But TACO only works if Trump sees stocks tank. So we get a loop: Trump does things → nothing happens (markets already priced in TACO) → that emboldens him to do more → until markets start to think he might not TACO → stocks fall → TACO is restored.
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Mary Gillis @marygillis.bsky.social · 20/01/2026
The party line has gone from "women have to start using genAI or they'll be left behind" to "everyone has to start using genAI or they'll be left behind" to "everyone has to start using genAI or genAI will be left behind."
irishtimes.com
AI boom could falter without wider adoption, Microsoft chief Satya Nadella warns
Big tech boss tells delegates at Davos that broader global use is essential if technology is to deliver lasting growth
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Tim Disney @disnetdev.com · 20/01/2026
Oops, I started a new project: Skyreader, an RSS reader on the AT Protocol. Share cool articles like it's 2010 and Google Reader would never die. skyreader.app www.disnetdev.com/blog/2026-01...
disnetdev.com
Skyreader: A RSS Reader on the AT Protocol
Introducing a RSS reader for the AT Protocol where you feeds and article sharing are portable
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Heiko Scherer @heikoscherer.bsky.social · 07/01/2026
“Until you make the unconscious conscious, it will direct your life and you will call it fate.” Carl Jung
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Heiko Scherer @heikoscherer.bsky.social · 14/10/2025
Great read: pracap.com/an-ai-addend...
pracap.com
An AI Addendum
Last month, I chose to strip away all the hubris around AI and ask one simple question, one that oddly no one had really bothered to ask; how much revenue is needed to justify the current level of cap...
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Frank Sauer @drfranksauer.bsky.social · 04/10/2025
the AI story won't end with either a super intelligence enslaving humanity or some "life of abundance"-utopia. it'll end the way these things always end. the bubble will burst. the economy will tank. the tech moguls will golden-parachute onto their super yachts. normies will pick up the pieces.
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Ben Werdmuller @werd.io · 19/09/2025
I wrote a piece about gathering first-party data without breaching reader trust for the News Product Alliance. newsproduct.org/blog/the-fir...
newsproduct.org
The First-Party Data Future: Responsible Data Collection Strategies for News Organizations — News Product Alliance
First-party data is strategically valuable because it connects users’ preferences and behaviors to specific user profiles, often anchored to an email address.  That’s powerful – but it also prese...
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Albert Wenger @albertwenger.bsky.social · 22/08/2025
The present state of so much ...
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Meredith Broussard, PhD @merbroussard.bsky.social · 19/08/2025
“MIT found the biggest ROI in back-office automation—eliminating business process outsourcing, cutting external agency costs, and streamlining operations.” Not sexy, but this is where AI can really make people’s lives easier—by building interfaces with crappy software fortune.com/2025/08/18/m...
fortune.com
MIT report: 95% of generative AI pilots at companies are failing
There’s a stark difference in success rates between companies that purchase AI tools from vendors and those that build them internally.
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Michael Kofman @michaelkofman.bsky.social · 17/08/2025
Since security guarantees are back in discussion, for those interested in the requirements, tasks, and what a European deterrence force might look like - check out this piece from back in March with Jack Watling. warontherocks.com/2025/03/will...
warontherocks.com
Willpower, Not Manpower, is Europe’s Main Limitation for a Force in Ukraine - War on the Rocks
Following a dramatic meeting in the White House, U.S. military support for Ukraine is perilously uncertain. Sustaining Ukraine in this war, and
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Heiko Scherer @heikoscherer.bsky.social · 16/08/2025
Spoiler: without any risks, we will lose our freedom step by step..
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Bridgy Fed for the fediverse @ap.brid.gy · 06/08/2025
New blog post! Bridging vs cross-posting. They’re similar, but bridged conversations tend to be more unified across networks, while cross-posting ends up more fragmented. Feedback is welcome! And friendly reminder, if you appreciate what you do here, feel free to check out our Patreon!
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Heiko Scherer @heikoscherer.bsky.social · 29/07/2025
One thing all these hype cycles have in commong: at some point u get spammed with always the same cheap pitches.. in crypto it was about earning money, in AI its about selling and becoming increadibly efficient.. the one thing in commong: you know that 99% of the stuff is just scam..
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Heiko Scherer @heikoscherer.bsky.social · 28/07/2025
Vibe code your way into the security and privacy abyss..🤷
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Ben Collins @bencollins.bsky.social · 14/07/2025
This is very good. www.404media.co/the-medias-p...
AI is a tool (sorry!) that people who are bad at their jobs will use badly and that people who are good at their jobs will maybe, possibly find some uses for. People who are terrible at their jobs (many executives), will tell their employees that they “need” to use AI, that their jobs depend on it, that they must become more productive, and that becoming an AI-first company is the strategy that will save them from the old failed strategy, which itself was the new strategy after other failed business models.

The only journalism business strategy that works, and that will ever work in a sustainable way, is if you create something of value that people (human beings, not bots) want to read or watch or listen to, and that they cannot find anywhere else.
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Heiko Scherer @heikoscherer.bsky.social · 08/07/2025
Almost forgot how good this is youtube.com/watch?v=yC_3...
youtube.com
Mogwai - "Friend of the Night"
YouTube video by mogwaimap
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Eliot Higgins @eliothiggins.bsky.social · 03/07/2025
In case you're wondering how things are going on X: blue ticks are getting 16 million views for videos of streetlights they're claiming are UFOs.
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Damon Kiesow @kiesow.net · 01/07/2025
You can’t miss a deadline without first having a plan.
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Dave Winer on Bluesky @scripting.com · 07/06/2025
Apple is on defense at WWDC 2025.
theverge.com
Apple is on defense at WWDC
Is Cook cooked?
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Jeff (Hot Type) Jarvis @jeffjarvis.bsky.social · 30/05/2025
VandeHei is back touting his job panic based wholly on Anthropic doomster PR. I talked about this on AI Inside. It's as if a brewery advertised its beer saying, "It will make you all stupid and dangerous! Drink more!" www.youtube.com/live/nq4QWPy...
screenshot of morning joe
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Ulrike Franke @rikefranke.eu · 27/05/2025
“Above all, Europe needs to overcome its learned helplessness and act like the great power it is — especially given America’s apparent determination to destroy the pillars of its own strength.” (Funnily I had debated whether I should write my next column about exactly this)
paulkrugman.substack.com
A Letter to Europe
You’re stronger than you think. Act like it.
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Pavel @spavel.bsky.social · 27/05/2025
This is literally User Experience Design 101 - Find a problem - Figure out what the solution is going to be - Find the technology that can make the solution work Google Glass, Vision Pro, Io, Horizon Worlds all did it backwards - Find a technology - Build a solution - Look for problems it can solve
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Eliot Higgins @eliothiggins.bsky.social · 26/05/2025
Democracy is dying at the root, and all we have power to do is "like". The entire information system we exist consumes democracy like yesterday's leftover and convinces us we're freer than ever.
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Heiko Scherer @heikoscherer.bsky.social · 22/05/2025
Great talk about "Bluesky & Open Social Media Tech" by @pfrazee.com (CTO of @bsky.app) - def worth watching! www.youtube.com/watch?v=xDhB...
youtube.com
Bluesky & Open Social Media Tech
YouTube video by The Berkman Klein Center for Internet & Society
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Marina Weisband @afelia.bsky.social · 21/05/2025
We're living in a media environment where content is an afterthought.
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Ulrike Franke @rikefranke.eu · 16/05/2025
So we have Germany saying it is going for the 5% goal, which no one believes they will because they don’t have the political will. And we have France saying it is going for the 5% goal, which no one believes they will because they don’t have the money. Welcome to Europe.
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Kyiv Insider @kyivinsider.bsky.social · 14/05/2025
Skilled American and British gamers are volunteering for Ukraine's 3-week drone combat course to devastating effect for the Russian military.
dlvr.it
Ukraine Is Turning Western Gamers into Elite Drone Pilots—and Russia Is Paying the Price
From places like Bristol, UK and San Diego, California and Nashville, Tennessee, some of west's best video gamers are building a an elite Ukrainian drone force. An innovative program has been bringing gamers volunteers to Ukraine for a 3-week drone training course, with results devastating for the Russian military. Armed…
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Ulrike Franke @rikefranke.eu · 05/05/2025
On #AI (and more) How did we end up here? I distinctly remember when AI was genuinely promising to do good. www.newyorker.com/culture/the-...
newyorker.com
My Brain Finally Broke
Much of what we see now is fake, and the reality we face is full of horrors. More and more of the world is slipping beyond my comprehension.
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Kat Tenbarge @kattenbarge.bsky.social · 01/05/2025
I've seen a lot of people compare AI products to the rise of the internet and warn that if we don't start using them we'll get left behind. But I don't think that's what happening. I think AI is "pivot to video" 2.0. My latest for @spitfirenews.com spitfirenews.com/p/ai-is-pivo...
spitfirenews.com
AI is 'pivot to video' 2.0
Plus, join my first member Q+A!
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Adam Schweigert @aschweig.bsky.social · 22/04/2025
Adding some key roles to the team @deepsouthtoday.org. All remote, all reporting to me, all a great way to make a real difference by being part of a growing network of newsrooms rebuilding and re-energizing local news throughout the Deep South. Here's a 🧵 with the individual postings. 👇
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Jacob Silverman @jacobsilverman.com · 19/04/2025
For the FT, I wrote an essay about why the daily experience of the Internet keeps getting worse, tipping us into madness and conflict. I gather ideas about slop, enshittification, and dead internet theory under what I call "the hostile Internet." www.ft.com/content/5d06...
ft.com
Welcome to slop world: how the hostile internet is driving us crazy
The last bits of fellowship and ingenuity on the web are being swept away by a tide of so-called artificial intelligence
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Andrew Perpetua @andrewperpetua.bsky.social · 19/04/2025
I see several things happening in Ukraine right now: 1: Ukraine has pivoted to a drone based defense. Most of the gains you see Russia making right now are coming as a result of one of two things. A: Inferior Ukrainian drone units or B: Overwhelming Numerical Superiority.
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Justin Hendrix @justinhendrix.bsky.social · 21/03/2025
"Thanks to figures such as Mr. Musk, Peter Thiel and Marc Andreessen, the industry is now on a trajectory to become all the things it once claimed to hate: too big and too dependent on government largess — and a threat to human liberty." - @superwuster.bsky.social
nytimes.com
Opinion | Silicon Valley in the Age of Trump Is Becoming What It Once Hated (Gift Article)
The industry is becoming all the things it once hated.
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Ben Whitelaw @benwhitelaw.bsky.social · 20/03/2025
Now we're in the age of AI slop, we need to retire the word 'feed' (as in 'social media feed'). I propose 'trough' as a alternative (as in 'pig tough', for dispensing food easily and simultaneously for multiple animals). 'Social media trough' is where we're heading.
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Heiko Scherer @heikoscherer.bsky.social · 19/03/2025
Interesting US approach for security guarantuees: just handout your infrastructure (or maybe your whole country) and now one will attack it anymore.. 😂
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Heiko Scherer @heikoscherer.bsky.social · 19/03/2025
Interesting US approach for security guarantuees: just handout your infrastructure (or maybe your whole country) and now one will attack it anymore.. 😂
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Heiko Scherer @heikoscherer.bsky.social · 12/03/2025
Reality overtaking fiction..
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Frank Sauer @drfranksauer.bsky.social · 10/03/2025
»The political scientist Kenneth Waltz famously argued that when it came to the spread of nuclear weapons, “more may be better”—because all international rivalries would be durably stabilized by the prospect of mutually assured destruction. The world may be about to test his hypothesis.«
foreignaffairs.com
Get Ready for the Next Nuclear Age
How Trump might drive proliferation.
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Heiko Scherer @heikoscherer.bsky.social · 07/03/2025
Wondering how much trust countries and enterprises still have in big US tech end of year..
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Heiko Scherer @heikoscherer.bsky.social · 06/03/2025
Funny to see Starlink ad on ExTwitter promoting "no longterm contracts" 🤷‍♂️🤦‍♂️
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