Every day, companies find better, and sneakier, ways to reach deeper into our wallets. They trap us in subscriptions, bury fees until checkout, use algorithms to collude with competitors, and mine our...

McDonald’s is the latest to use AI-powered algorithms to set pricing.

New technology is enabling companies to reinvent the rip-off right under our noses; we need new laws to protect us.

In her new book, economic expert Lindsay Owens lays out how powerful companies collude to eliminate competition and drive up prices. Read this exclusive excerpt from ‘Gouged.’

NBC News volunteers saw eight different prices for the exact same Harry Styles ticket on StubHub. The company said it’s running random price experiments.

How the subscription squeeze is ending.

Trump’s tariffs and his war against Iran caused prices to to rise, but the US president continues to claim it’s ‘the greatest economy in history’

Walmart CEO gets out in front as Groundwork Collaborative pushes for a Shoppers' Bill of Rights that risks over-regulation and business disruption.

The influential women shaping politics, business, law, media, education, nonprofits, the arts, and more across the region.

Companies increasingly have access to enormous amounts of consumer data, and AI is making it easier to determine exactly how much individual shoppers may be willing to pay.

This eye-opening debut sounds the alarm about “an epidemic of price gouging... supercharged by new technology.” As the director ...

In a digital era that allows prices and fees to change in an instant, some are pushing for a “Shoppers’ Bill of Rights.”

So far, consumer spending remains resilient. Plus: Price gouging, Gulf shrimpers, GDP growth, and the still-sluggish labor market.

There were many exciting parts of your new car — the heated seats, a shiny new navigation system, three free months of satellite radio. Three months and one day later, the radio kept playing. You bare...

Consumer advocate Lindsay Owen’s new book, Gouged, traces how corporations use software—from ever-changing prices to opaque algorithms—to squeeze every penny from you.

After customers raised concerns about alleged targeted strategies, Walmart's CEO said the retailer does not charge shoppers based on their personal data.

Walmart, weighing in on the controversial practice of dynamic pricing, says consumers have nothing to fear from its future tactics. On Friday Walmart Chief Executive John Furner posted a statement onl...

The affordability crisis is affecting workers across the board. Price gouging may be another aspect of why everyday necessities seem so difficult to afford.

Lindsay Owens, author of the incredible new book Gouged, tells us why the Robin Hood theory of surveillance pricing is a myth.

Lindsay Owens’s new book details all the ways that corporations seek to maximize profits at your expense.

The modern economy has given rise to a new kind of gouging: companies can now manufacture the appearance of scarcity.

Companies have changed the way they price their products — and shoppers are getting deliberately overcharged. Here are steps you can take to ensure you are getting the best deal.

“A thrilling true crime story about how the largest corporate monopolies in America have hatched a scheme to pick our pockets. Gouged is the book corporate America does not want you to read.”—Robert B...

Lindsay Owens, author of the incredible new book Gouged, tells us why the Robin Hood theory of surveillance pricing is a myth.

Companies have changed the way they price their products — and shoppers are getting deliberately overcharged. Here are steps you can take to ensure you are getting the best deal.

Lindsay Owens’s new book details all the ways that corporations seek to maximize profits at your expense.