Reposted by Gilles Nicoli
McDonald’s uses “machine-learning algorithms to continually analyze data from millions of daily transactions across McDonald’s nearly 14,000 restaurants and generate what the company calls ‘the optimal price’ at each location for each menu item, from Big Macs to discounted coffee for seniors.”
reuters.com
Inside McDonald’s push to have AI price your Big Mac
McDonald’s is increasingly using artificial intelligence to guide menu prices across the U.S. and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and...