iiinova — where your digital self keeps evolving

Gaston Riera @gastonriera.com · 16/09/2026

Niiice, I have a long flight ahead of me, sounds like I have a reading for it! Thanks, you almighty Cyrus!

000

Gaston Riera @gastonriera.com · 16/09/2026

I'm keen on learning Buddhism, at least the basics. Anyone have any recommendations on where to start?

210

I have the suspicion that the way branded terms are "picked" are based on consistnt position 1 and higher than average CTR A happy coincidence: consider terms that are not the brand, but because you've been doing so well.. GSC groups you as the brand - A lovely place to be if you ask me ☺️

020

that is an interesting idea. I was always under the impression that the brand grouping was done at a GSC level, in a more "analytical" way without it being informed by what search systems consider to be a brand or not. imagine the analytics teams does the grouping without talking to the SEO team

Thank you for your detailed response John! For clarity, I was not arguing the fact of any term being selected. Just that conceptually a brand query shouldn't not be non-brand. I have reported this very same thru the official feedback option in the tool. Hope there's a fix for it! 🤞

Totally get that, but my point is about the fact that a brand term cannot be a non-brand. They should be mutually exclusive, which in most of the cases in that report, they are!

Gaston Riera @gastonriera.com · 31/08/2026

Hi @johnmu.com, could I pass along some feedback to the GSC team? Screenshot of compare filter: Branded vs non-branded. There are several cases that are not mutually exclusive, which they should.

200

Google sheets is always behind Excel, the same way that Word is behind Google docs. Being a google suite heavy users makes it quite annoying to work on a company that is heavy on the office suite 😤

000

Gaston Riera @gastonriera.com · 24/08/2026

Finally they added purchase dates in the new GoogleFinance platform! im still annoyed that I need to use the genAI chat to manage it

000

Gaston Riera @gastonriera.com · 19/08/2026

A short PSA: => SEOs, dont believe everything you see on your browser, Bots can see things you dont! Reddit robots.txt is a prime example of it: - On a browser, all disallowed. SEOs are panicking! +For a search bot (like google), oh magic it is a properly optimised robots.txt

000

Gaston Riera @gastonriera.com · 14/08/2026

Im on a very very interesting workshop-NOT-, so I start asking channeling some of my questions to AI

000

Gaston Riera @gastonriera.com · 12/08/2026

God i cannot get used to how loud people are when typing at the office, or even worse in meetings!

000

Gaston Riera @gastonriera.com · 12/08/2026

I think these are despicable tactics. I sincerely hope it doesnt work

000

Gaston Riera @gastonriera.com · 12/08/2026

Doing very little, over the years, i got to have 5k followers on linkedin! This number really baffles me, as I have never done much to actually grow it

000

Gaston Riera @gastonriera.com · 11/08/2026

Yesterday I posted on linkedin, and it was doing normal numbers until a like (JUST A LIKE) from the very best @lilyray.nyc made it skyrocket. First time seeing this happen first hand, Im mind blown! I got at least 50 connection requests, how insane is the power of just one like!

020

Gaston Riera @gastonriera.com · 10/08/2026

The MS Clarity tracking code, the function input variables form the name clarity. God, why cannot I use this attention to detial on other more important stuff!?😅

020

Gaston Riera @gastonriera.com · 10/08/2026

PS, next please a tutorial on how to be this good on writing articles WITHOUT USING AI please

Gaston Riera @gastonriera.com · 10/08/2026

Goddamn, I envy the simplicity and clarity that @zyppy.com has when writing articles. This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case. signal.zyppy.com/p/seo-strate... Thank you Cyrus!

signal.zyppy.com

These SEO Strategies Drive 90% of Your AI Visibility

Google says, “good SEO is good GEO”.

282

Gaston Riera @gastonriera.com · 07/08/2026

Continuing the trend, now for News queries -facepalm-

000

Gaston Riera @gastonriera.com · 05/08/2026

How lovely these queries, how useful-NOT

000

Gaston Riera @gastonriera.com · 05/08/2026

After 10 yrs with the same profile pic, it was definitely due for a new one. Maybe I'll turn this into a thing of updating it every 10yrs?

000

Gaston Riera @gastonriera.com · 31/07/2026

I had an amazing time at #generateSummit! It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!

Gaston Riera @gastonriera.com · 30/07/2026

I just did a talk about SEO and AI at #generatesummit. If you're after the slides, here you go: gastonriera.com/generate26 It has a few hidden slides that were not presented, if you have any Qs, my DMs are open! The community is so freaking awesome! The energy is like no other

gastonriera.com

[Public] - Generate Summit 30-July-2026

The basics of SEO still work in the era of AI Generate Summit 2026 Gastón Riera

000

Reposted by Gaston Riera

Tony McCreath @tony.mccreath.id.au · 29/07/2026

Over a year ago, I decided to dissect how Googlebot works. I got distracted, and it was never published. Time to publish my theories about Googlebot. bigcommerce.websiteadvantage.com.au/tonys-theory...

bigcommerce.websiteadvantage.com.au

Tony's Theory of Googlebot Relativity -

This epic quest was started years ago when I was trying to understand why a JavaScript widget was not being picked up by Google. After many experiments and rabbit holes, I came up with some theories.

041

Reposted by Gaston Riera

John Mueller @johnmu.com · 17/07/2026

It's not rolled out completely yet.

111

Gaston Riera @gastonriera.com · 15/07/2026

Benefits on a JD: 3 psychology sessions! What a non-discrete way to say you'll be pushed til break point

000

Gaston Riera @gastonriera.com · 11/07/2026

According to the documentation, both snippets are visible, so they should count an impression. However, when grouping by page (just how I'm actually filtering) it will count one impression for that URL. My suspicion is that there is heavy sampling, but impossible to verify with current setup

120

Gaston Riera @gastonriera.com · 10/07/2026

I see. How can I explain that the GenAI is reporting over 2.3x more impressions than the traditional performance report? Thanks for always being responsive and help us, John!

Gaston Riera @gastonriera.com · 10/07/2026

Hi @johnmu.com, im hoping you can help me clear out a question about impressions on GSC: AIO and traditional search In this screenshot, the same page is shown twice, is that two impressions? Im asking because in GSC AI impressions for that url are higher than the traditional search

111

Gaston Riera @gastonriera.com · 09/07/2026

So much complaining about europe vs americas in the FIFA world cup, we latinos have always had at least one team in the quarter finals in the last 10 world cups And there were on average more EU teams every single time. How whiny they are!

000

Gaston Riera @gastonriera.com · 29/06/2026

One of the few silliest things that bring me a lot of joy is the redirection of googlebot.com to its documentation. Since I discovered that years ago, I cannot get to that documentation any other way

Gaston Riera @gastonriera.com · 27/06/2026

Im working on a slidedeck about SEO and AI, and today im a bit.. I dont know.. Combative?

000

Gaston Riera @gastonriera.com · 24/06/2026

me and my curiousity loved it! btw, loved your deck on rendering (where I found that link)

Gaston Riera @gastonriera.com · 24/06/2026

The link: radar.cloudflare.com/explorer?dat... Please, use with care, dont just make decisions based on this data. Test, compare and use your own data!

radar.cloudflare.com

Data Explorer | Cloudflare Radar

Explore Cloudflare Radar's API with the Data Explorer tool and create shareable visualizations.

120

Gaston Riera @gastonriera.com · 24/06/2026

I came across the Cloudflare Radar data explorer shared by the amazing @tamethebots.com Oh, what a beauty to see these numbers about much much each web crawler is doing in the web. The dominance of Google should not be as much disputed as it currently is with all the LLMs growth. link in reply

210

Gaston Riera @gastonriera.com · 20/06/2026

Hey Jamie @not-a-robot.com, in case nobody reported it, the profile pic on your newsletter is not you It might make sense to either add your profile pic or just not a person. It is a bit confusing, at least for me that I subscribed to the newlestter because you were behind it.