iiinova — where your digital self keeps evolving

Gaston Riera @gastonriera.com · 03/09/2026

Hi @johnmu.com, could I pass along some feedback to the GSC team? Screenshot of compare filter: Branded vs non-branded. There are several cases that are not mutually exclusive, which they should.

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Gaston Riera @gastonriera.com · 24/08/2026

Finally they added purchase dates in the new GoogleFinance platform! im still annoyed that I need to use the genAI chat to manage it

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Gaston Riera @gastonriera.com · 19/08/2026

A short PSA: => SEOs, dont believe everything you see on your browser, Bots can see things you dont! Reddit robots.txt is a prime example of it: - On a browser, all disallowed. SEOs are panicking! +For a search bot (like google), oh magic it is a properly optimised robots.txt

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Gaston Riera @gastonriera.com · 14/08/2026

Im on a very very interesting workshop-NOT-, so I start asking channeling some of my questions to AI

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Gaston Riera @gastonriera.com · 12/08/2026

Doing very little, over the years, i got to have 5k followers on linkedin! This number really baffles me, as I have never done much to actually grow it

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Gaston Riera @gastonriera.com · 11/08/2026

Yesterday I posted on linkedin, and it was doing normal numbers until a like (JUST A LIKE) from the very best @lilyray.nyc made it skyrocket. First time seeing this happen first hand, Im mind blown! I got at least 50 connection requests, how insane is the power of just one like!

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Gaston Riera @gastonriera.com · 10/08/2026

The MS Clarity tracking code, the function input variables form the name clarity. God, why cannot I use this attention to detial on other more important stuff!?😅

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Gaston Riera @gastonriera.com · 07/08/2026

Continuing the trend, now for News queries -facepalm-

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Gaston Riera @gastonriera.com · 05/08/2026

How lovely these queries, how useful-NOT

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Gaston Riera @gastonriera.com · 31/07/2026

I had an amazing time at #generateSummit! It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!

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Gaston Riera @gastonriera.com · 15/07/2026

Benefits on a JD: 3 psychology sessions! What a non-discrete way to say you'll be pushed til break point

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Gaston Riera @gastonriera.com · 10/07/2026

Hi @johnmu.com, im hoping you can help me clear out a question about impressions on GSC: AIO and traditional search In this screenshot, the same page is shown twice, is that two impressions? Im asking because in GSC AI impressions for that url are higher than the traditional search

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Gaston Riera @gastonriera.com · 09/07/2026

So much complaining about europe vs americas in the FIFA world cup, we latinos have always had at least one team in the quarter finals in the last 10 world cups And there were on average more EU teams every single time. How whiny they are!

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Gaston Riera @gastonriera.com · 29/06/2026

One of the few silliest things that bring me a lot of joy is the redirection of googlebot.com to its documentation. Since I discovered that years ago, I cannot get to that documentation any other way

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Gaston Riera @gastonriera.com · 27/06/2026

Im working on a slidedeck about SEO and AI, and today im a bit.. I dont know.. Combative?

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Gaston Riera @gastonriera.com · 24/06/2026

I came across the Cloudflare Radar data explorer shared by the amazing @tamethebots.com Oh, what a beauty to see these numbers about much much each web crawler is doing in the web. The dominance of Google should not be as much disputed as it currently is with all the LLMs growth. link in reply

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Gaston Riera @gastonriera.com · 20/06/2026

Hey Jamie @not-a-robot.com, in case nobody reported it, the profile pic on your newsletter is not you It might make sense to either add your profile pic or just not a person. It is a bit confusing, at least for me that I subscribed to the newlestter because you were behind it.

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Gaston Riera @gastonriera.com · 18/06/2026

I just unlocked a great way to use AI chats: Explain to me like im 5 IM LOVING IT! I just asked what is VectorDB as semantic retrieval, and explained to me as a "magic helper" But also included other references that ar : chefskiss:

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Gaston Riera @gastonriera.com · 29/05/2026

last SCL I asked if there would be any backfilling on GSC data for branded/non-branded traffic. The answer is nop. Most people got all the data back to October, others like me data from Feb :(

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Gaston Riera @gastonriera.com · 29/05/2026

I chuckled with I saw this slide. If that was your reaction, can we be friends? The slides from Jamie (@not-a-robot.com) for the AthensSEO conf are a delight! All my kudos to you! (link to slides in next comment)

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Gaston Riera @gastonriera.com · 26/05/2026

Here are three of my takes from this event: - Dont believe everything that is out there (LLMs.txt dont matter for search, AI SEO is and isnt SEO, and all that), there is a lot of overlap between search and AI systems

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Gaston Riera @gastonriera.com · 26/05/2026

Humbled and honoured for being able to share my thoughts on SEO and JS on a stage, full of other amazing speakers that I admire and respect so much! (if you're after my slides, they'll be at the end of the thread 👇)

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Gaston Riera @gastonriera.com · 24/05/2026

I cannot not be impressed by good working wifi on flights. Even more if it's already included in your fare!

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Gaston Riera @gastonriera.com · 22/05/2026

Not in my wildest dreams I thought I would be accepted to speak again at a Google search central event.

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Gaston Riera @gastonriera.com · 17/05/2026

Seems like Chatgpt is not doing well nowadays

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Gaston Riera @gastonriera.com · 12/05/2026

At the office, they are quite excited about the world cup!

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Gaston Riera @gastonriera.com · 10/05/2026

"Es mucho más poderoso el networking que tu CV." Defiendo mucho esta buenísima frase de Leo Piccioli, de su última newsletter

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Gaston Riera @gastonriera.com · 28/04/2026

So the schedule for the event just dropped. And there are five commuinity talks. rsvp.withgoogle.com/events/searc... I can pinpoint 3 of them. Leaving Tech and wisdom out. WOULD YOU IMAGINE I WAS PUT FOR THE WISDOM TALK?!?!

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Gaston Riera @gastonriera.com · 23/04/2026

I WILL BE SPEAKING AT SEARCH CENTRAL LIVE SYDNEY!🚀🚀 My talk will be around JS and large websites And with me as community talks, is the Aussie superstar @brodieclark.bsky.social !🎉 I cannot believe it! Im still pinching myself! #searchcentrallive #sclsyd26

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Gaston Riera @gastonriera.com · 23/04/2026

So ads are part of WhatsApp now. I don't like it I foresee a world where you have to pay a subscription or watch an ad every time you open the app, or like podcasts and add in the middle of a voice message

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Gaston Riera @gastonriera.com · 22/04/2026

100% would recommend having a chat thread with a proper context to translate from your mother tongue slang into your current contry slang Mine: "porteño slang to Aussie English"

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Gaston Riera @gastonriera.com · 20/04/2026

I proposed a talk for this Search Central Live in Sydney Dreams are only dreams if kep on the pillow. #searchcentrallive #sclsyd26

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Gaston Riera @gastonriera.com · 15/04/2026

Shit, this is quite an interesting door for manipulation, I'm very curious and concerned in how they'll internally manage the high inflow of spammy requests. developers.google.com/search/help/... Kudos to the awesome @tamethebots.com that shared it in the interwebs and I was lucky to see it

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Gaston Riera @gastonriera.com · 10/04/2026

Damn! Should I be doing more appearances at conferences so they use me as they hero image to sale more tickets? Great conference, too

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Gaston Riera @gastonriera.com · 09/04/2026

Oh, spammers got to the Js-sites working group in Google groups. How sad :( It used to be a very good place to get helpful advice and resources groups.google.com/g/js-sites-wg

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Gaston Riera @gastonriera.com · 26/03/2026

Wowza, €2k for a company Wikipedia page. That is not the right way to use your Wikipedia status, Vadym! :(

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Gaston Riera @gastonriera.com · 20/03/2026

LFG! I also submitted a lightning talk. A veeeery long shot, yet dreams are only dreams if left in the pillow, right?

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Gaston Riera @gastonriera.com · 09/02/2026

Australia is very against polymarket

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Gaston Riera @gastonriera.com · 03/02/2026

Because you went after the cave where the 88% of the traffic/opportunity, you will be forced to evolve because of limitations

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Gaston Riera @gastonriera.com · 03/02/2026

"you treat them well, they treat you well" Look after robots as if they were your best user

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Gaston Riera @gastonriera.com · 03/02/2026

The real (and very powerful) ranking factor is the user behaviour Low pogo-sticking, time spent on site

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Gaston Riera @gastonriera.com · 03/02/2026

For short lifespan pages/events, there is a high traffic with high volume of pages, causes an invisible* 50% traffic *Invisible to 3rd party tools

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Gaston Riera @gastonriera.com · 03/02/2026

All content is human! All links are placed by a human, an SEO! They are quite anti-AI

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Gaston Riera @gastonriera.com · 03/02/2026

The way you structure the *new content* is relevant and there is a patent for it They found out about the patent after they were doing it that way! What a great coincidence!

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Gaston Riera @gastonriera.com · 03/02/2026

Building the entities and things in the background pays off Like changing the clasification of the rich result as "gambling company" Association of Kleenex and tissues

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Gaston Riera @gastonriera.com · 03/02/2026

If you know a page will be noindexed/removed, make bots life easier by saving them a crawl to see it's removed Unavailable_after is better than noindex

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Gaston Riera @gastonriera.com · 03/02/2026

Even if google says they don't use sitemap attributes, they actually do. As long as you use them correctly.

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Gaston Riera @gastonriera.com · 03/02/2026

Blocking the noise (modals in this case) helps indexing

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