iiinova — where your digital self keeps evolving

Tony McCreath @tony.mccreath.id.au · 12/08/2026

I've set up a few MCPs to help in my Analysis and Auditing. I'd add BigQuery and Google Ads to this list. I'm also finding setting up skills to guide the agent in the use of the MCPs works well.

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Tony McCreath @tony.mccreath.id.au · 23/07/2026

I was one of the people talking about the 5-second limit. It's more complex than that.

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Dave Smart @tamethebots.com · 09/04/2026

Lighthouse 13.1.0 is out, and brings a new audit, checking the baseline status of features used on the page. Release notes here: github.com/GoogleChrome... Or give it a spin in my fetch and render tool: tamethebots.com/tools/fetch-...

Screenshot of the new baseline report in lighthouse 13.1.0

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Benjamin Gaines @benjamingaines.bsky.social · 15/02/2026

Folks, you’re not going to believe this, but

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HTTP Archive 💾 @httparchive.org · 16/01/2026

The 2025 Web Almanac by HTTP Archive has been officially released! 🚀 We would like to thank all of our contributors from around the globe who made this extensive report possible! Check out the full report here: almanac.httparchive.org

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Gary Illyes @methode.bsky.social · 23/12/2025

If we migrated the googlebot.json file to a new location with a 301 redirect, would that break your fetches? Or the fetcher would just follow the redirect developers.google.com/static/searc...

developers.google.com

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Barry Pollard @tunetheweb.com · 12/12/2025

LCP and INP are now Baseline newly available /since they are now available in all major browsers! 🎉🥳🍾 Really, really, really curious to see what sort of new performance insights we’ll see as sites start to collect and look at the data! #CoreWebVitals

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John Mueller @johnmu.com · 27/10/2025

New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO developers.google.com/search/blog/...

developers.google.com

Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers

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Barry Pollard @tunetheweb.com · 07/10/2025

I mentioned before that we’re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces. That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!

developer.chrome.com

Performance | Chrome for Developers

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Barry Pollard @tunetheweb.com · 01/10/2025

Core Web Vitals mystery for ya: Why does Google Search Console same my LCP is bad, but every example URL has good LCP? I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it? This is admittedly confusing so let's dive in... 🧵 1/12

Screenshot of Core Web Vitals graph in Google Search Console, with the URLs greyed out. The Group LCP is 2.6 seconds and so the group is in amber and saying there is an issue as it's longer than the 2.5 seconds "good" threshold. Yet all the examples have green LCPs of 1.7 seconds, 2.4 seconds, 1.2 seconds...etc. which is confusing.

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Tony McCreath @tony.mccreath.id.au · 20/09/2025

We can never be given nice things.

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Anton Shulke @antonshulke.bsky.social · 11/09/2025

Cats, like humans they eat every day (hopefully), and they get ill. The difference is that they can really help themselves. #seocharity This is a real kitten; the shelter needs money to save her. Donate today! donate.stripe.com/6oE15C1Srfzn... Maybe it will be your $10 that will save her

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Anton Shulke @antonshulke.bsky.social · 02/09/2025

-What is the best day to donate? - Tuesday! #seocharity If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate! single donation (any amount) donate.stripe.com/6oE15C1Srfzn... regular $10 a month buy.stripe.com/9AQ9C87cL4UJ...

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Tony McCreath @tony.mccreath.id.au · 15/08/2025

Farewell faithful G510, you did me proud, but I do need the letters n and f. Time to learn a new setup.

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Gaston Riera @gastonriera.com · 13/08/2025

There's a video I took of @methode.bsky.social from the past month's Search Central Live in Bankok. It captures him at his best. The addition of the squealing chicken as the bell was a very nice and fun touch #scldd25

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Tony McCreath @tony.mccreath.id.au · 12/08/2025

I feel that many of the support responses I get now are LLM enhanced. Accurate and helpful responses, but a bit too grovely. Like chatgpt, when you tell it that it is lying. I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.

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Barry Pollard @tunetheweb.com · 31/07/2025

Wanna measure Core Web Vitals for for SPAs? Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139. More details here: developer.chrome.com/blog/new-sof... And the docs have also been updated: developer.chrome.com/docs/web-pla...

developer.chrome.com

New Soft Navigations origin trial | Blog | Chrome for Developers

New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)

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Tony McCreath @tony.mccreath.id.au · 02/08/2025

Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.

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Tony McCreath @tony.mccreath.id.au · 22/07/2025

Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.

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Tony McCreath @tony.mccreath.id.au · 05/06/2025

I like this article on Baseline and how to check the level of JavaScript features available to your clients users. ‪@rachelandrew.bsky.social‬ It would be cool if we could check on individual features. web.dev/articles/how...

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Tony McCreath @tony.mccreath.id.au · 03/06/2025

Argh, my dad broke his phone. I had an old phone and tried to set it up. Phone wants 2 step verification and the only viable option is email. I try logging into his email, and it wants 2 step verification from the broken phone!!! His only device is/was the broken mobile.

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Tony McCreath @tony.mccreath.id.au · 03/06/2025

Today's entertaining comment spam

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Barry Pollard @tunetheweb.com · 07/05/2025

We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals. github.com/GoogleChrome... As a major release, this includes a number of breaking changes as detailed in the upgrading doc: github.com/GoogleChrome... Please read carefully before upgrading. 1/5 🧵

github.com

GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site.

Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.

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Tony McCreath @tony.mccreath.id.au · 30/04/2025

I'm starting to see the move for US ecommerce sites to deal with passing on tariffs in different ways. Some are adding them like shipping, at the checkout, as an extra cost. How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.

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Alan Bleiweiss @alanbleiweiss.bsky.social · 27/03/2025

Come see me, with @divingfor.fun @schachin.bsky.social @rstingu.bsky.social @fajela.bsky.social & more! TODAY at the online SEOPaws Conference! Starts 10 am PT / 1 pm ET It's for SEOPaws by @antonshulke.bsky.social raising funds for cats & dogs in Ukraine! www.seocharity.com/upcoming-con...

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Tony McCreath @tony.mccreath.id.au · 27/03/2025

Is there a good Slack channel for web performance? @tunetheweb.com you mentioned one in your Catching Up With Web Performance podcast, but I could not find it.

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Tony McCreath @tony.mccreath.id.au · 25/03/2025

Has anyone generated Google Merchant Center products with only Structured Data? I've got close, but: 😟 Only a small subset has been added (maybe because it's a fake site). 😒 Shipping info must be added in the GMC. 🙄 In the US, it requires tax info in the GMC. @thias.mastodon.social.ap.brid.gy

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Tony McCreath @tony.mccreath.id.au · 19/03/2025

This may be the most well-travelled SEOFOMO sticker around. It flew from Spain to Melbourne, Australia, then was driven 1,500km to Adelaide via Broken Hill @aleyda.bsky.social

SEOFOMO sticker on a monitor with other stickers

Route from Melbourne to Adelaide via Broken Hill

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Tony McCreath @tony.mccreath.id.au · 03/03/2025

I have a test store that provides product structured data to the Google Merchant Centre as the only data source; there is no feed. It sometimes does interesting/weird things. Like these products are named after the name property of the offer, not the product! @thias.mastodon.social.ap.brid.gy

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Tony McCreath @tony.mccreath.id.au · 26/02/2025

I remember when IMG tags were added to Mosaic 😲

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John Mueller @johnmu.com · 24/02/2025

We're doing a blog post series on robots.txt - that "mysterious" (to most!) file on almost all websites. I love how this little text file, which is often even human-readable, helps to keep crawlers focused on the best parts of the web. developers.google.com/search/blog/...

developers.google.com

Robots Refresher: introducing a new series | Google Search Central Blog | Google for Developers

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Tony McCreath @tony.mccreath.id.au · 24/02/2025

A friend's kids came over. Mozbot is wondering why he was the only bot left out 🥹🤖

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Jake Broe @realjakebroe.bsky.social · 04/02/2025

Free speech has no value unless you take it away from people. Only when people lose free speech, do the people who Elon still allows to have then value it. War is Peace Freedom is Slavery Ignorance is Strength Free Speech is Censorship

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John Mueller @johnmu.com · 23/01/2025

If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.

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Tony McCreath @tony.mccreath.id.au · 17/01/2025

I've been coding in Internet Explorer compatible JS for a long time. The code goes directly into the HTML with little server side control. Tomorrow I will start learning modern JS using Next.js.

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Tony McCreath @tony.mccreath.id.au · 09/01/2025

Another great post with new tips on getting to the cause of some LCP issues.

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Jono Alderson @jono.id · 06/01/2025

Proud to have FINALLY launched my first WordPress plugin. Automagically speed up your images and optimize their markup via your edge provider of choice (Cloudflare / Accelerated Domains / Imgix, etc). wordpress.org/plugins/edge...

wordpress.org

Edge Images

Routes images through edge providers (like Cloudflare or Accelerated Domains) for automatic optimization and transformation.

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Tony McCreath @tony.mccreath.id.au · 01/01/2025

Seems like 2024, with a few extra wrinkles.

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Tony McCreath @tony.mccreath.id.au · 30/12/2024

I decided to use Studio Code to make some recipe notes for tomorrow's BBQ. The suggestions from copilot were not completely useless. So, I'm now using AI to code my recipes 😁 Time to work out an async way to cook all my snags. Any tips?

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Tony McCreath @tony.mccreath.id.au · 19/12/2024

Testing out my birthday mini cast iron cooking pot

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Tony McCreath @tony.mccreath.id.au · 10/12/2024

My marinated chicken with saffron rice cooked in coconut milk.

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