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Ian Ferguson @ferguseo.com · 03/11/2025

🔎 SEO TL;DR - BrightonSEO: Notes, Nuggets & Nerdiness from the Stage Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅 👉 seotldr.substack.com/p/brightonse... #bSEO #ecommerce

seotldr.substack.com

BrightonSEO: Notes, Nuggets & Nerdiness From The Stage

SEO TL;DR #87 03/11/2025

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Ian Ferguson @ferguseo.com · 19/05/2025

No problem, hope the livestream generated some interest too 🐈‍⬛

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Ian Ferguson @ferguseo.com · 14/05/2025

🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶 SEO for SEO’s Sake Doesn’t Work (Here’s What Does) 🕕 6pm UK / 10am PT Register here: www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · 13/05/2025

Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow

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Ian Ferguson @ferguseo.com · 30/04/2025

🛍️ Plus, I’ve published the full slides + summary from my @brightonseo.com masterclass on Ecommerce SEO for Shopify - check out the slides here: ferguseo.com/brighton-seo... And that's all for this week ❤️ and 🔁 if you enjoy these updates.

ferguseo.com

Brighton SEO Masterclass: Optimising Ecommerce SEO for Shopify Success - Ferguseo

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Ian Ferguson @ferguseo.com · 30/04/2025

📱 New research shows Gen Z uses short-form video like a search engine. If you’re not thinking about TikTok, Reels or short-form SEO content, you’re missing a big audience.

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Ian Ferguson @ferguseo.com · 30/04/2025

📑 Structured data won’t boost your rankings (confirmed again by @johnmu.com), but it does unlock rich results that can drive more clicks; e.g.

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Ian Ferguson @ferguseo.com · 30/04/2025

🌍 Google is killing off ccTLD redirects soon you’ll end up at Google[dot]com no matter where you're from. No changes to best practices for international SEO, so don't blindly copy Google!

google.com

Google

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Ian Ferguson @ferguseo.com · 30/04/2025

📉 AI Overviews are hammering organic CTR - new studies from @ahrefs.bsky.social, @amsive.com & @similarwebinsights.bsky.social show drops of between 15–35% when AI summaries appear.

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Ian Ferguson @ferguseo.com · 30/04/2025

🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...

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Reposted by Ian Ferguson

Anton Shulke @antonshulke.bsky.social · 02/04/2025

single livestream by #seocharity SEO for SEO’s Sake Doesn’t Work - Here’s What Does. May 14, 2025 10 am PT/ 1 pm ET/ 6 pm UK with @ferguseo.com @fajela.bsky.social I am also looking for a sponsor for this episode. All money goes to cat and dog shelters www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · 24/02/2025

Trying to beat the 'full glass of red challenge' because my prompts are better than everyone elses... nope😅 #AI #GPT

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Ian Ferguson @ferguseo.com · 21/02/2025

Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles

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Ian Ferguson @ferguseo.com · 14/02/2025

Regex filters for the win

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Ian Ferguson @ferguseo.com · 14/02/2025

On the back of every Gym Group cubicle door 😅

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Ian Ferguson @ferguseo.com · 14/02/2025

I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO! Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊

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Ian Ferguson @ferguseo.com · 11/02/2025

I've heard of 'its not a silver bullet' - supposedly the only thing that can kill a werewolf - I guess we'd typically want those shot?

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Ian Ferguson @ferguseo.com · 27/01/2025

7/ Plus great content from @mordyoberstein.bsky.social on the importance of brand, Chima Mmeje's 2025 SEO strategies on @mozseo.bsky.social and tips for Notebook LM from Jeff Su. Subscribe for weekly roundups and don't forget to share! seotldr.substack.com/p/how-seo-ca...

seotldr.substack.com

How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More

SEO TL;DR #56 27/01/2025

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Ian Ferguson @ferguseo.com · 27/01/2025

6/ AI agents can now navigate the web! This isn't death for SEO but stresses the importance of optimising for bots with clear navigation and structure (while not forgetting us meat bags!) seotldr.substack.com/i/155822802/...

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Ian Ferguson @ferguseo.com · 27/01/2025

5/ Google dropped breadcrumbs on mobile. Don't obsess over your URLs; it won't help CTR on mobile.

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Ian Ferguson @ferguseo.com · 27/01/2025

4/ "Doing SEO" can harm you - here are 6 things SEO tools can tell you to do, which could end up hurting your site (have I hit the mark here @johnmu.com?) seotldr.substack.com/i/155822802/...

media.tenor.com

a man sitting in a diner with the words " this isn 't gonna work for me " below him

ALT: a man sitting in a diner with the words " this isn 't gonna work for me " below him

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Ian Ferguson @ferguseo.com · 27/01/2025

3/ Google updated Quality Raters guidelines, focusing on spam. Review them & prioritise people-first content. seotldr.substack.com/i/155822802/...

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Ian Ferguson @ferguseo.com · 27/01/2025

2/ Site reputation abuse penalties hit European coupon sites hard. Brands, make your own discount pages!

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Ian Ferguson @ferguseo.com · 27/01/2025

1/ In this week's SEO TL;DR: Google's cracking down in Europe, AI agents are emerging & some SEO advice hurts more than it helps: seotldr.substack.com/p/how-seo-ca... 🧵

seotldr.substack.com

How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More

SEO TL;DR #56 27/01/2025

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Ian Ferguson @ferguseo.com · 21/01/2025

Spell check people, spell check 😂

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Ian Ferguson @ferguseo.com · 10/01/2025

I can't remember that scene 😳 (these results have been cropped for comedic reasons)

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Ian Ferguson @ferguseo.com · 09/01/2025

Who knew that Grammarly had a year in review; seems quite accurate! Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇‍♂️ gram.ly/technician

gram.ly

The Technician

Discover the Technician writing persona - try Grammarly, responsible AI built to make work easier.

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Ian Ferguson @ferguseo.com · 09/01/2025

2 new search features in the wild 1️⃣ ‘What people are saying' shows what’s trending 2️⃣ ‘Things to know’ shows for generic informational intent keywords They’re a great hint for what Google is looking for Subscribe to SEO TL;DR for more weekly insights 🧠 seotldr.substack.com/i/154219263/...

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Ian Ferguson @ferguseo.com · 08/01/2025

I bet the same is true for Bluesky posts #socialmedia

Reasons people unfollow brands on social media

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Ian Ferguson @ferguseo.com · 06/01/2025

Nice to meet you Malnik 👋 I'm also new - picked up Bluesky just before Christmas and joining back in after a relaxing Christmas break

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Ian Ferguson @ferguseo.com · 06/01/2025

8/ Ecommerce predictions for 2025 thanks to the Shopifreaks E-Commerce Newsletter 🔮 Read on & subscribe to my Substack so you never miss another major update again seotldr.substack.com/p/2025-seo-k... Happy New Year 🎇

seotldr.substack.com

2025 SEO Kickstarter: Core Updates, New Search Features, AI & SEO & Much More

SEO TL;DR #53 06/01/2025

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Ian Ferguson @ferguseo.com · 06/01/2025

6/ 🤖 AI First, Search Box Second: Google’s Vision for 2025 - a roundup of Sundar Pichai's AI-centric strategy and the focus for 2025. seotldr.substack.com/i/154219263/...

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Ian Ferguson @ferguseo.com · 06/01/2025

5/ 🗣️ Two new search features with screenshots for "What people are saying" and "Things to know". With a tip for any non-US folks to turn on your VPN! seotldr.substack.com/i/154219263/...

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Ian Ferguson @ferguseo.com · 06/01/2025

4/ 🖥️ How to see what Google sees when it renders your site and an example of how a seemingly innocent site redesign can be detrimental to your rankings.

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Ian Ferguson @ferguseo.com · 06/01/2025

3/ 💸 Another confirmation from @johnmu.com that spending time disavowing toxic backlinks is a waste of time and money. Nothing new here, but I hate seeing people waste their time in toxic backlinks reports ☢️

seotldr.substack.com

2025 SEO Kickstarter: Core Updates, New Search Features, AI & SEO & Much More

SEO TL;DR #53 06/01/2025

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Ian Ferguson @ferguseo.com · 06/01/2025

2/ We had 2 major Google updates at the back end of the year, a core update and a spam update which both took a very short amount of time to roll out. I suspect this will be the trend in 2025 - more updates, more frequently - as Google returns to its 'scrappy' roots.

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Ian Ferguson @ferguseo.com · 06/01/2025

1/ Here's what you need to know about SEO if you've been vegetating and living off fudge for the last 2 weeks like me 🫠 After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵

seotldr.substack.com

SEO TL;DR - Weekly SEO Insights & Updates | Ian Ferguson | Substack

Never miss an important SEO update again 😌 A fluff-free roundup of key SEO updates with actionable tips to grow your organic traffic – brought to you by me, Ian! Click to read SEO TL;DR - Weekly SEO I...

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Ian Ferguson @ferguseo.com · 20/12/2024

Merry Christmas & Happy New Year 🥳 That is all.

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Ian Ferguson @ferguseo.com · 19/12/2024

haha uncanny! I'm annoyed that this AI me has a much more interesting life then the real me

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Ian Ferguson @ferguseo.com · 18/12/2024

You could put Santa hats on for December

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Ian Ferguson @ferguseo.com · 18/12/2024

Does it have seasonal themes? (no pun intended)

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Ian Ferguson @ferguseo.com · 18/12/2024

It's just for fun, a reflection of the year. I'd like to see how many SEOs predicted AIOs, Reddit's growth or scaled content abuse back in '23 🤔

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Ian Ferguson @ferguseo.com · 18/12/2024

"He optimised websites, she optimised his heart." I asked GPT to create a Christmas movie poster based on everything it knows about me 😱 This is why you shouldn't play with AI at 1 o'clock in the morning.

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