See how real people notice, trust, and choose between your brand and its closest competitors in Google Search and AI Mode. We design and run private usability studies that reveal how people actually i...

At a tense moment for trans-Atlantic trade, the European Union accused Google of anti-competitive business practices.

Introduction Prior public Google SERP mouse-tracking studies measured dozens of people. The largest had a few thousand tasks. This study analyzed queries from a panel of tens of thousands of Google Se...

Your brand name in Google no longer guarantees a fast click. New data reveals what AI Overviews are doing to navigational search behavior.

A new clickstream study of 846K sessions shows AI Overviews turn the SERP into a comparison environment, while AI Mode produces acceptance

Your brand name in Google no longer guarantees a fast click. New data reveals what AI Overviews are doing to navigational search behavior.

Introduction Prior public Google SERP mouse-tracking studies measured dozens of people. The largest had a few thousand tasks. This study analyzed queries from a panel of tens of thousands of Google Se...

Behavioral research with 48 participants shows how buyers shortlist in Google Search and AI Mode and what brands need to change to stay visible.