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Michelle Amazeen

@commscholar.bsky.social
3.2K followers 449 following 422 posts

Associate Dean of Research, College of Communication Associate Professor of Mass Communication, Director, Communication Research Center, Boston University New book – Content Confusion: mitpress.mit.edu/9780262553605/cont…

PostsRepliesMedia
Reposted by Michelle Amazeen
CAAD_Coalition @caadcoalition.bsky.social · 28/09/2026
When advertising looks like journalism, corporate PR gets mistaken for public-interest reporting. That is Big Oil’s native-ad playbook. And Big Tech is now using it to sell AI data centres. Read Michelle A. Amazeen's new piece on the blog. buff.ly/xYFnOF1
buff.ly
The Datacenter Playbook: How Big Tech Is Copying Big Oil’s Native Advertising Tactics
We've seen this story before. A struggling region needs economic relief. An industry arrives with promises of jobs, tax revenue, and progress. Sleek, editorial-style content – indistinguishable from journalism – celebrates the arrival of prosperity. Local concerns about environmental damage, strain on infrastructure, and resource depletion get buried beneath narratives of regional rescue.
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Michelle Amazeen @commscholar.bsky.social · 22/09/2026
Looking forward to having a discussion Oct. 1 w the amazing @amywestervelt.bsky.social about her new book. Great opportunity for the @bostonu.bsky.social community to hear from one of the leading #climate reporters. RSVP ⬇️
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Michelle Amazeen @commscholar.bsky.social · 18/09/2026
Important new investigative news team exposing the influence of the fossil fuel industry on climate action. Check them out and give them a follow ⬇️
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Reposted by Michelle Amazeen
Cameron S. Kay @cskay.bsky.social · 14/09/2026
We’re excited to announce that the 2027 edition of the SPSP Misinformation & Belief Science Preconference will be held virtually on Tuesday, February 9th! 🧵 1/3
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Michelle Amazeen @commscholar.bsky.social · 28/08/2026
Thanks to @stephenpimpare.bsky.social & @newbooksnetwork.bsky.social for the interview about #ContentConfusion. Curious about how to navigate media deception? Listen here: newbooksnetwork.com/content-conf... #commsky #booksky #academicsky
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Reposted by Michelle Amazeen
Emma Monk @monkemma.bsky.social · 22/08/2026
These marathons were one of his defining achievements. And the British media pretended there was no evidence they happened. That it was just something he 'claimed' to have done... Now try and tell me their hounding was about "getting to the truth" RIP Jason 😢 26/26
Jason at the end of his final marathon surrounded by supporters
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
Led by Arunima Krishna w/ @chriswells.bsky.social. Thanks to @bu-igs.bsky.social & @comatbu.bsky.social. Read the full study here ⬇️ (50 free eprints available). Once those run out, just reach out and I'll send you a copy. 7/7 www.tandfonline.com/eprint/AQCHP...
tandfonline.com
Beyond the Greenwash: Understanding and Mitigating the Impact of Misleading Native Advertisements from Fossil Fuel Companies
Native advertisements are paid ads that are designed and formatted to mimic the organic content of the platform on which they are published. We investigated the impact of fossil fuel company-sponso...
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
That means visible corrections, regulatory enforcement, and public awareness of industry track records to help people navigate #greenwashing and make informed choices about #energy and #climate. 🌎 6/7
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
💡 Key insight: When transparency is paired with accountability, people resist misperceptions. We need more than media literacy—we need systemic tools for fighting #ContentConfusion. 5/7
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
A simple comment saying "Are you sure this is a real news story? It sounds like an ad" didn't reduce misperceptions. But pairing it with a reference to regulatory action against the company? That worked. 🙌 4/7
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
Following @leticiabode.bsky.social & @ekvraga.bsky.social's "observational correction," we tested three comment-based correction strategies to reduce misperceptions by adding context to misleading posts. One approach stood out as significantly more effective than the others...🏆 3/7
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
✳️ When we exposed people to native ads from fossil fuel companies about energy transitions & natural gas, they developed stronger misconceptions than those who didn't see them. #Greenwashing works—for the industry. 2/7
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Michelle Amazeen @commscholar.bsky.social · 13/08/2026
🚨New study alert!🚨 Our latest research, just published in Environmental Communication, reveals how native ads from energy companies fuel #ContentConfusion, and what actually works to counter it. 🧵
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Reposted by Michelle Amazeen
Matthew Facciani @matthewfacciani.bsky.social · 09/07/2026
New study finds the most effective prebunking messages increased people's awareness that they could be misled, and that awareness reduced belief in misinformation. journals.sagepub.com/doi/10.1177/...
journals.sagepub.com
Apprehensive or Motivational Threat? Examining the Effects of Inoculation, Threat Generation, Counterarguing, and Information Processing on Disinformation Belief - Michelle A. Amazeen, Arunima Krishna...
Using a nationally representative U.S. adult sample (n=1,150), this study compares technique-based and primarily fact-based forewarning messages on threat perce...
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Michelle Amazeen @commscholar.bsky.social · 10/08/2026
Ick. And likely getting worse due to climate change.
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Michelle Amazeen @commscholar.bsky.social · 08/08/2026
www.bu.edu/com/articles...
bu.edu
Americans skeptical of benefits from Paramount takeover of Warner Bros., survey suggests
Americans are skeptical that the proposed purchase of Warner Bros.-Discovery by Paramount Skydance would benefit them, according to the latest…
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Michelle Amazeen @commscholar.bsky.social · 05/08/2026
Thrilled to be in New Orleans at #AEJMC26. Come say hello if you’re here too!
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Michelle Amazeen @commscholar.bsky.social · 10/07/2026
One of my faculty colleagues has been impersonated with a new journal publishing an article in their name that they did not write. Has anyone else experienced this? Any suggestions on how to address this?
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Michelle Amazeen @commscholar.bsky.social · 08/07/2026
doi.org/10.1177/1075...
doi.org
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Michelle Amazeen @commscholar.bsky.social · 08/07/2026
🚨New paper🚨w/@comatbu.bsky.social colleagues on building resilience to #misinformation: Both fact- and technique-based inoculations work, & apprehensive threat (anxiety about being persuaded) is the key mechanism. Published #OpenAccess in Science Communication. Link in replies. #Commsky #Sciencesky
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Michelle Amazeen @commscholar.bsky.social · 15/06/2026
Oh no! Hope you made it home safely. And hopefully you received a decent travel voucher from Delta.
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Michelle Amazeen @commscholar.bsky.social · 11/06/2026
Sending condolences to #ica26 passengers from the cancelled DL211 flight whose rebooked flight on #DL9901 was again CANCELLED for a second night in a row. 😭😩😭
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Michelle Amazeen @commscholar.bsky.social · 10/06/2026
And now the #fossilfuel ads are alongside the NYT Wordle too! h/t @whitneybauck.bsky.social @joshvoorhees.bsky.social bsky.app/profile/whit... #ClimateSky #CommSky
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Michelle Amazeen @commscholar.bsky.social · 09/06/2026
Extending our #ICA26 visit to Cape Town because #Delta flight DL211 was CANCELLED. Waiting for Delta to step up and take care of its 450 stranded passengers. No water. No dinner.
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Michelle Amazeen @commscholar.bsky.social · 06/06/2026
I'm happy to email a pdf to anyone who cannot access this article.
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Michelle Amazeen @commscholar.bsky.social · 06/06/2026
It gets worse…not only do elite news outlets amplify these messages, but they also CREATE the messages on behalf of the fossil fuel industry, an issue I cover in my open-access book, #ContentConfusion, and in this recent journal article: journals.sagepub.com/doi/10.1177/... #ClimateSky #CommSky
journals.sagepub.com
Climate Action and Native Advertising: How Fossil Fuel Companies Present Environmental Commitment in American and British News Media - Chris Wells, Michelle A. Amazeen, Sara Weinberg, 2025
Confronting severe economic challenges in the twenty-first century, many news media are forging new relationships with advertisers, including the focus of this ...
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Michelle Amazeen @commscholar.bsky.social · 06/06/2026
I’m pleased to be among the experts quoted in this damning article from @tjjordan.bsky.social and @joeygrostern.bsky.social at @desmog.com exposing how elite news media have been complicit in promoting policies that undermine international climate goals. #ClimateSky #CommSky
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Michelle Amazeen @commscholar.bsky.social · 04/06/2026
Another #ICA26 PSA: Looking for gifts from local artisans? You must visit the Water Shed. Fabulous shopping and you can grab a delicious lunch at the cafe upstairs while there!!
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Michelle Amazeen @commscholar.bsky.social · 04/06/2026
Great #ICA26 run this morning! Thanks @claesdevreese.bsky.social & @dscheykopp.bsky.social.
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Michelle Amazeen @commscholar.bsky.social · 03/06/2026
🚨ICYMI🚨 For those arriving at #ICA26 via CPT, order transport directly from Uber app. Watch out for people outside of baggage claim wearing Uber lanyards offering rides. **Seemed dodgy** Go to P1 parking garage across street from baggage claim for Uber pick-up area.
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Michelle Amazeen @commscholar.bsky.social · 03/06/2026
Fun running with Marriott peeps today for #GlobalRunningDay. Looking forward to seeing #ICA26 colleagues tomorrow! #RunningWithPresidents
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Michelle Amazeen @commscholar.bsky.social · 03/06/2026
ICYMI #ICA26: link.icahdq.org/communities/...
link.icahdq.org
International Communication Association
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Michelle Amazeen @commscholar.bsky.social · 03/06/2026
Thanks for the #ICA26 Local Host Committee Cape Town round up esp Ronald Irwin for best coffee shop list. The Loading Bay is fabulous!
Duran flask with mint and ginger tea.A plate of oasted beets and carrots with poached eggs and sourdough.
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Michelle Amazeen @commscholar.bsky.social · 02/06/2026
For those of you already at #ICA26, I spotted this in the Westin elevator. Hope to see some of you for a run in the morning! #GlobalRunningDay
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Reposted by Michelle Amazeen
Victor Pickard @victorpickard.bsky.social · 28/05/2026
@commscholar.bsky.social wrote a moving tribute to the late John Lent, a meticulous and steadfast critical scholar (famous for his trailblazing work on comics) who edited (one with Amazeen) two important books on the intellectual history of critical communication research: medium.com/@mamazeen/in...
medium.com
In Memory of John A. Lent
September 8, 1936 — May 16, 2026
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Michelle Amazeen @commscholar.bsky.social · 28/04/2026
Full article: www.tandfonline.com/doi/full/10....
tandfonline.com
Ethics Across the Media Ecosystem: Native Advertising, Platform Power, and the Work of Repair
Published in Journal of Media Ethics: Exploring Questions of Media Morality (Vol. 41, No. 2, 2026)
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Michelle Amazeen @commscholar.bsky.social · 28/04/2026
🙏 Thank you to Dr. Yayu Feng for her review of #ContentConfusion (@mitpress.bsky.social) calling it a must-read for anyone examining how financial pressures & new business models reshape #journalism – rigorous, data-driven, & ethically urgent. Full article in comments. #booksky #journosky #commsky
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Reposted by Michelle Amazeen
The Media, Inequality & Change Center @miccenter.bsky.social · 23/04/2026
If you missed @commscholar.bsky.social's book talk at @asc.upenn.edu, you can watch it online here: buff.ly/nuANNZ2 And check out the book, Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation here: buff.ly/iDLP68g
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News Media, Native Advertising, and Policy in an Era of Disinformation with Michelle A. Amazeen
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
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Michelle Amazeen @commscholar.bsky.social · 23/04/2026
I'm pleased to share the video of my latest book talk at the University of Pennsylvania's Media, Inequality & Change Center @miccenter.bsky.social. Thanks to @victorpickard.bsky.social for the opportunity. #ContentConfusion @mitpress.bsky.social #booksky #commsky #journalismsky
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Michelle Amazeen @commscholar.bsky.social · 23/04/2026
Thanks for hosting me @victorpickard.bsky.social! Such great questions from you and your students. I'm cautiously optimistic that we can avoid #ContentConfusion.
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Michelle Amazeen @commscholar.bsky.social · 21/04/2026
Hey #academicsky: What do you wish you had known before taking parental leave, esp. if you were TT faculty? Asking for a friend. 😉
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Reposted by Michelle Amazeen
Covering Climate Now @coveringclimatenow.org · 20/04/2026
@laurenwatsonjourno.bsky.social interviewed BU professor Michelle Amazeen (@commscholar.bsky.social) about her recent analysis of Iran war media coverage published by @caadcoalition.bsky.social. Read the interview at @columjournreview.bsky.social
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Coverage of the Fossil-Fuel Industry ‘Doesn’t Have to Be This Way’
Michelle Amazeen says oil and gas money is fueling conflicts of interest.
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Michelle Amazeen @commscholar.bsky.social · 18/04/2026
John…it’s called the corporate enclosure of information. 🤪
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Reposted by Michelle Amazeen
MIT Press @mitpress.bsky.social · 17/04/2026
The war in Iran is “our latest reminder of the importance of independent, skeptical coverage of energy policy,” says @commscholar.bsky.social, “and it makes the commercial ties between newsrooms and fossil-fuel advertisers an urgent public concern.”
cjr.org
Coverage of the Fossil-Fuel Industry ‘Doesn’t Have to Be This Way’
Michelle Amazeen says oil and gas money is fueling conflicts of interest.
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Michelle Amazeen @commscholar.bsky.social · 15/04/2026
If you've seen native advertising from the fossil fuel industry, please share it with us for our Native Advertising Observatory: docs.google.com/forms/d/e/1F... #commsky #journosky #climate
docs.google.com
Native Ad Watch: Submit a Native Advertisement
Native advertising is a covert marketing practice where an ad imitates—or appears “native” to—the platform on which it appears. In the context of digital news, native advertising appears on publisher ...
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Michelle Amazeen @commscholar.bsky.social · 15/04/2026
Thank you to @laurenwatsonjourno.bsky.social at @columjournreview.bsky.social for discussing my book #ContentConfusion from @mitpress.bsky.social and how the #FossilFuel industry is corrupting journalism.
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Michelle Amazeen @commscholar.bsky.social · 07/04/2026
Speaking at the Crises in Mediated Comm Symposium @URI on 4/9-4/10. I'll join @reneehobbs.bsky.social, Paul Mihailidis, and Scott Kushner to discuss “Journalism, Advertising, and Propaganda in the Age of AI.” Excited for 2 days tackling #ContentConfusion. #commsky web.uri.edu/harrington/e...
web.uri.edu
Crises in Mediated Communication Symposium
Thursday, April 9th – Friday, April 10thAtrium 2 Over three decades of digital media, our cultural environment has shifted considerably: information, entertainment and media forms are created and cons...
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Reposted by Michelle Amazeen
Boston University Institute for Global Sustainability @bu-igs.bsky.social · 01/04/2026
Prominent newsrooms now produce sneaky native ads that look like their regular reported content. To fight back against this form of climate misinformation, Michelle Amazeen (spr.ly/63325B6msAR) has launched a public tip line where readers can report any native ads they encounter. ⬇️
spr.ly
Previewing Native Ad Watch: Exposing Fossil-Fuel Influence
Since the U.S. and Israel began bombing Iran on February 28, 2026, energy access has been front-page news. As Europe and other regions scramble for oil and gas amid price spikes, fossil-fuel dependence has been made painfully visible, just as it was when Russia invaded Ukraine.
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Michelle Amazeen @commscholar.bsky.social · 30/03/2026
The BBC and other legacy news outlets that make content on behalf of big oil and petro states are complicit in creating #ContentConfusion about the track record of the fossil fuel industry.
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Michelle Amazeen @commscholar.bsky.social · 26/03/2026
Such a fantastic audience. Thank you for the opportunity to share my research and for all the great questions!
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