Reposted by Michelle Amazeen
When advertising looks like journalism, corporate PR gets mistaken for public-interest reporting.
That is Big Oil’s native-ad playbook. And Big Tech is now using it to sell AI data centres.
Read Michelle A. Amazeen's new piece on the blog.
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The Datacenter Playbook: How Big Tech Is Copying Big Oil’s Native Advertising Tactics
We've seen this story before. A struggling region needs economic relief. An industry arrives with promises of jobs, tax revenue, and progress. Sleek, editorial-style content – indistinguishable from journalism – celebrates the arrival of prosperity. Local concerns about environmental damage, strain on infrastructure, and resource depletion get buried beneath narratives of regional rescue.
