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Codeword

@codewordagency.bsky.social
24 followers 14 following 111 posts

The communications agency for innovation brands. Check out our work @ codewordagency.com

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Codeword @codewordagency.bsky.social · 29/09/2026
An AI agent buys the list, but real revenue lives in the basket. As Go-To-Market lead Jess Graham highlights, pure task execution kills the "candy aisle"—the discovery moments that drive LTV. The smartest GTM move? A 10% margin for surprise. Hear her out: www.codewordagency.com/the-feed/the...
codewordagency.com
The candy aisle in the Age of AI - Codeword
Recently, I made the mistake of going into Target during peak back-to-school week. I don’t...
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Codeword @codewordagency.bsky.social · 18/09/2026
“For the first time in history, tennis branding is totally up for grabs.” Head of Strategy Brandon Carter gives the lowdown on the brands volleying for the U.S. Open’s identity, and notices one challenger’s distinct advantage. Get the full take: www.codewordagency.com/the-feed/wtf...
codewordagency.com
WTF is with all the software hats at the US Open? - Codeword
Tennis branding has spent a century selling a single myth: idle grace. Ralph Lauren blazers....
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Codeword @codewordagency.bsky.social · 20/08/2026
Brands: Agencies that try to sell AI visibility reports that produce a single, one-size-fits all “score" are wasting your money. Siqi Jiang, our Insights & Analytics Director, created a 5-step framework that turns vanity metrics into valuable strategies: www.codewordagency.com/the-feed/why...
codewordagency.com
Why you’re losing the AI visibility war (and don’t even know it) - Codeword
Most AI visibility reports answer the wrong question. For example, they tell you a brand...
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Codeword @codewordagency.bsky.social · 06/08/2026
After shaping Codeword’s strategy from the inside out for nearly a decade, Brandon Carter is officially taking the helm as Head of Strategy. How he’s connecting the dots across our increasingly integrated strategic expertise & into Codeword’s next chapter: www.codewordagency.com/the-feed/str...
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Codeword @codewordagency.bsky.social · 23/06/2026
TOMORROW: @kmonson.bsky.social is taking the @adweek.bsky.social House stage at #CannesLions26 TOMORROW with heavy hitters from Duolingo, Pinterest, EA, The Ordinary, Moloco, and Code and Theory. Brands who are ready for evolution: this one’s for you: event.adweek.com/awh-cannes-2...
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Codeword @codewordagency.bsky.social · 18/06/2026
Touching down in Côte d'Azur this weekend? We’re partnering with @adweek.bsky.social to make sure your first #Cannes2026 stop is actually worth your time. Join us this Sunday for a kickoff party to remember. Get the details: event.adweek.com/awh-cannes-2...
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Codeword @codewordagency.bsky.social · 17/06/2026
Strategy Lead, GTM Jess Graham explains why brands that chase shiny new channels at the expense of strategy risk losing sight of their one real make-or-break priority: the customers on the other side of them. Learn more: www.codewordagency.com/the-feed/age...
codewordagency.com
Agentic commerce and the rental reflex - Codeword
Most marketing-industry gatherings this season (and a few before and probably for many years to...
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Codeword @codewordagency.bsky.social · 15/06/2026
At @canneslions.bsky.social? Catch @kmonson.bsky.social on stage at @adweek.bsky.social's ADWEEK House on 6/24 to talk about the art & science of brand building. More: event.adweek.com/awh-cannes-2...
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Codeword @codewordagency.bsky.social · 12/06/2026
Our newest strategic lead Melody Brue will officially join the Codeword crew in the Côte d’Azur to pressure-test all our big ideas (before the market does). Meet her there: codeword.agency/cannes
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Codeword @codewordagency.bsky.social · 11/06/2026
Meet the pros weaving market intelligence & GTM strategy into everything we do: 🔬 Melody Brue, Strategy Lead, Market Intelligence 📈 Jess Graham Strategy Lead, Go-To-Market Learn how they’re translating market data into sharper stories: www.codewordagency.com/the-feed/why...
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Codeword @codewordagency.bsky.social · 04/06/2026
"Selling work based on the AI tech you used is like selling a burger by bragging about the slaughterhouse." Fresh off the conference circuit, our Founder @kmonson.bsky.social broke down the 4 massive shifts rewriting the marketing playbook. Get his full take: www.codewordagency.com/the-feed/ai-...
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Codeword @codewordagency.bsky.social · 02/06/2026
We’re throwing an NY Tech Week mixer that won’t make you want to reboot with @inpress.bsky.social, @beehiiv.com, and BeeBot. RSVP for free drinks, cool merch, and actually interesting conversation: partiful.com/e/1gPW73Afek...
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Codeword @codewordagency.bsky.social · 20/05/2026
@kmonson.bsky.social, @gabiekur.bsky.social, @mckloskey.bsky.social, and Kim Baffi are packing their sunnies to find inspiration at La Croisette. Chasing your next creative high, too? Catch them if you Can(nes): codeword.agency/cannes #Cannes2026
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Codeword @codewordagency.bsky.social · 11/05/2026
Want a first look at what’s next? Tune in to The Android Show | I/O Edition Tuesday May 12 at 10 am PT. Join Android to see for yourself why this is one of the biggest years for Android yet. Android.com/io-2026 #TheAndroidShow
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Codeword @codewordagency.bsky.social · 08/05/2026
Don’t just talk shop at Cannes. Here are some *Cannes openers* you can try: - How many pairs of beige linen pants do these people own? - Are you at this party for inspiration, or are you just hiding from your clients? Chat with our crew on the ground: www.codewordagency.com/events/canne...
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Codeword @codewordagency.bsky.social · 24/04/2026
Move over, AllBirds and Prego, there’s a new confusing business pivot in town. Introducing Codeword’s new business model, woolen shoes filled with pasta sauce.
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Codeword @codewordagency.bsky.social · 17/03/2026
This Thursday, Joe Lazer swings by Codeword to unpack why storytelling matters more than ever in an AI-driven world. Message to join the virtual chat.
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Codeword @codewordagency.bsky.social · 10/03/2026
We’re hosting Joe Lazer, author of “Super Skill: Why Storytelling Is the Superpower of the AI Age,” on Thursday, March 19 at 4 PM ET for an exclusive, virtual conversation about why storytelling is central to brands’ success in an AI era. Register to join: luma.com/ms6e6ba5
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Codeword @codewordagency.bsky.social · 10/03/2026
Our Oscar predictions are in and we're prepared to defend our take. We said what we said. 💅
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Codeword @codewordagency.bsky.social · 05/03/2026
We’ve spent a long time looking for an Executive Creative Director who can handle the chaos of the marketing landscape without losing their creative soul. We found her. We’re thrilled to have Kim Baffi joining Codeword as our new ECD. Read more about her vision here ➡️ www.prweek.com/article/1950...
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Codeword @codewordagency.bsky.social · 10/02/2026
*Tomorrow:* At the @digidaymedia.bsky.social AI Marketing Strategies conference, @kmonson.bsky.social is spilling the tips, tricks, and beliefs that guide Codeword’s use of AI. Reserve your spot to help us heckle him from the audience: digiday.com/events/ai-ma...
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Codeword @codewordagency.bsky.social · 06/02/2026
For @campaignus.bsky.social, Stephanie Henry and @kmonson.bsky.social suggest what human decency (we know, radical concept) looks like for marketers: www.campaignlive.com/article/agen...
campaignlive.com
Agency leaders from LA and Chicago offer advice to Minneapolis peers amid ICE presence
In cities that ICE has visited en masse, normal life has been disrupted.
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Codeword @codewordagency.bsky.social · 30/01/2026
We're heartbroken and disgusted by the senseless murders of Keith Porter, Renee Good, Alex Pretti, and countless others by ICE since the start of 2026. We’re sickened as families are broken up, kidnapped, or detained. More from our DEI Chair, Stephanie Henry: www.codewordagency.com/the-feed/whe...
codewordagency.com
When silence isn’t neutral - Codeword
Lately, I, like so many of us, have been sitting with a lot of heaviness....
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Codeword @codewordagency.bsky.social · 23/01/2026
For @businessinsider.com, Lindsay Grippo shares how using AI helps her exercise senior-level thinking — and @kmonson.bsky.social explains why pre-AI days were Gen X creatives’ version of walking uphill both ways to school: www.businessinsider.com/ai-gen-z-job...
businessinsider.com
Gen Z uses AI a lot — even though it freaks them out, a new study shows
Many young professionals are uneasy about AI automation, but they're leaning into it anyway, new research suggests.
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Codeword @codewordagency.bsky.social · 07/01/2026
Learning that CMX nominated our partnership with Qualcomm Developer for a Customer Support Community award sent our dopamine levels into overclock. If you love supporting authentic community spaces as much as we do, vote for the team by January 9: cmxhub.com/awards
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Codeword @codewordagency.bsky.social · 05/01/2026
We’re partnering with Unplugged Collective to bring blackjack to CES this year. In Vegas, too? Don’t be a stranger — come say hi. Tomorrow night: luma.com/ces-2026
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Codeword @codewordagency.bsky.social · 24/12/2025
In 2026, Jordan Leschinsky believes brands that stop chasing the 5-second scroll are the ones who’ll actually nourish and grow communities: www.campaignlive.com/article/ques...
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Codeword @codewordagency.bsky.social · 23/12/2025
In 2026, @gabiekur.bsky.social thinks chasing the algorithm with outdated tools will be a losing game: www.prnewsonline.com/communicator...
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Codeword @codewordagency.bsky.social · 22/12/2025
In 2026, @katykelley.bsky.social thinks brands who color outside the lines will paint a more trustworthy picture: www.prnewsonline.com/communicator...
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Codeword @codewordagency.bsky.social · 11/12/2025
Learn why Gabie Kur thinks brands will have to go head-to-head with fake versions of themselves in 2026 for Campaign’s Question of the Week: www.campaignlive.com/article/ques...
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Codeword @codewordagency.bsky.social · 09/12/2025
AI Visibility is a *huge* opportunity for your brand. Jordan Leschinsky explains why it should be one of your biggest budget asks in 2026: www.codewordagency.com/the-feed/ai-...
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Codeword @codewordagency.bsky.social · 01/12/2025
“We’re living in an age where there are 1,000 pop culture flowers blooming” @kmonson.bsky.social said for @adweek.bsky.social. Learn how brands can build systems that move as fast as the world around them: www.adweek.com/brand-market... 📷: Renowned Photos
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Codeword @codewordagency.bsky.social · 24/11/2025
Brush up on PR pro @ellacathey.bsky.social's crash course in media training this Thanksgiving, so your biggest worry is whether or not someone’s about to take the last dinner roll: www.prweek.com/article/1897...
prweek.com
Thanksgiving media training techniques for navigating nosy relatives
To confront the annual task of fielding unwanted questions at family gatherings, arm yourself with media training techniques, says Codeword’s Ella Cathey.
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Codeword @codewordagency.bsky.social · 21/11/2025
Vroom vroom baby
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Codeword @codewordagency.bsky.social · 06/11/2025
We’re teaming up with @adweek.bsky.social to bring together the boldest, fastest, and most forward thinking minds in marketing for some @f1tv.bsky.social-flavored fun. Register for ADWEEK House Las Vegas: event.adweek.com/awh-raceway-...
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Codeword @codewordagency.bsky.social · 31/10/2025
Jordan Lechinsky spoke to @martyswant.bsky.social about the 3 C’s that drive AI visibility — content, comms, and community — and how brands need to speak up to show up: www.ana.net/magazines/sh...
ana.net
Marketers Need a New Scorecard for Zero-Click Search
Search engines fueled by artificial intelligence, or zero-click search, are starting to eclipse traditional search. That's leading marketers to reevaluate their search engine optimization strategy fro...
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Codeword @codewordagency.bsky.social · 30/10/2025
We’re partnering with @adweek.bsky.social at ADWEEK House — an all-inclusive pitstop for marketing MVPs to meet, mingle, and make bold moves together during the F1 Grand Prix. Get your @f1tv.bsky.social on with us: event.adweek.com/awh-raceway-...
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Codeword @codewordagency.bsky.social · 28/10/2025
Huge thanks to everyone who revved things up with us at the Codeword Grand Prix last week. Want in on the next party? Get on the list: codewordagency.us9.list-manage.com/subscribe?u=...
codewordagency.us9.list-manage.com
Codeword Agency
Codeword Agency Email Forms
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Codeword @codewordagency.bsky.social · 21/10/2025
The Codeword Grand Prix is this Thursday. We can’t wait to see you there: luma.com/q4zayjxc
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Codeword @codewordagency.bsky.social · 17/10/2025
Boost your brand’s creative horsepower with the fastest thinkers on the track at the Codeword Grand Prix. RSVP: luma.com/q4zayjxc 🏁
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Codeword @codewordagency.bsky.social · 15/10/2025
Gonna be at Money 20/20? Two of our biggest assets, Gabie Kur and Liv Allen, will be there and are ready to talk creative ideas that generate real equity. Reach out to them on LinkedIn to meet up in Vegas.
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Codeword @codewordagency.bsky.social · 14/10/2025
You can't out-innovate the market and then use a boring agency. Our three newest clients – Demandbase, Root Insurance, and Octave – are shaping the future with their tech. We’re thrilled to tell their stories. Get to know them:
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Codeword @codewordagency.bsky.social · 10/10/2025
Lame parties are for lame agencies. The Codeword Grand Prix will be a night of maximum high-speed fun and *zero* pitch decks. Make sure your name’s on the list: luma.com/q4zayjxc
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Codeword @codewordagency.bsky.social · 09/10/2025
Don't mind us, we're just out here serving looks and getting awards. 💅 We’re honored to be among @prnewsonline.com 2026 Agency Elite Top 120 and can’t wait to keep innovating in 2026 and beyond. 🚀
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Codeword @codewordagency.bsky.social · 07/10/2025
Data breaches are on the rise, with cyber attacks occurring every 39 seconds. Here’s Liv Allen and Chelsey Korman with some tips on how to strengthen your crisis comms strategy www.youtube.com/watch?v=4lKj...
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Codeword @codewordagency.bsky.social · 02/10/2025
Take a pit stop from your never-ending inbox and gear up for the Codeword Grand Prix: luma.com/q4zayjxc
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Codeword @codewordagency.bsky.social · 19/09/2025
To cut through the “puffery”, Codeword founder @kmonson.bsky.social makes sure content is authentic, targeted, and “Fart Test”-certified. Check out his interview with 99Ravens for more: www.youtube.com/watch?v=JMYX...
youtube.com
EP 3: Kyle Monson Becomes Software - Authentic Comms Strategy & Design
YouTube video by 99 Ravens AI
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Codeword @codewordagency.bsky.social · 17/09/2025
🏁 Rev your engines: You’re invited to a night of cocktails, conversations, and high-octane fun at the Codeword Grand Prix on Thursday, October 23rd at Pretty Ricky’s in NYC. Save your spot at the starting line: luma.com/q4zayjxc
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Codeword @codewordagency.bsky.social · 15/09/2025
Just in — @prnewsonline.com included Codeword on its 2026 Agency Elite Top 120 list, recognizing the most innovative PR & communication agencies of the year. 🏆 We can’t wait to live up to the hype: chiefmarketer.com/event/2026-a...
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Codeword @codewordagency.bsky.social · 09/09/2025
.@Demandbase’s newest radio show is fueled by the things that haunt every marketer’s nightmare: Data Horror Stories. They’re dying to hear yours. Share your spookiest story for a chance to escape, possibly with a ticket to Advertising week NYC: www.666fm.live #client
666fm.live
66.6FM Horror Hotline
Something is out there, hiding in your dashboards. It’s hungry and waiting for you to confess. Share your Data Horror Stories on 66.6FM Live. The last voice you hear may be your own.
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