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The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content. prnewsonline.com

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PRNEWS @prnewsonline.com · 59m
Today is the last day of PR Ethics Month. PRSA CEO Matthew Marcial writes on why ethical review belongs in the everyday workflow — not just the crisis playbook — and five questions to ask before hitting send. 📖 www.prnewsonline.com/before-you-h...
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PRNEWS @prnewsonline.com · 25/09/2026
Inside PR Roundup this week... 📰 White House defied a court order restoring press access — in real time. 🚗 DoorDash: "We screwed up." 🛍️ 56% of consumers plan to spend less this holiday season www.prnewsonline.com/white-house-...
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PRNEWS @prnewsonline.com · 24/09/2026
It's Climate Week NYC 🌍—and the research is in: dread isn't moving people on climate. Whitney Dailey found the highest-intensity emotional driver in climate comms is also the least used: fairness. She writes for PRNEWS on what actually resonates. 📖 www.prnewsonline.com/climate-comm...
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PRNEWS @prnewsonline.com · 23/09/2026
"The first pitch was written for your client. The second was written for the producer's audience. That gap is the whole game." Anuj Agarwal writes on how to actually get your client booked on podcasts — practical, specific and worth the read. 📖 www.prnewsonline.com/podcast-gues...
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PRNEWS @prnewsonline.com · 22/09/2026
"Brands invite creators to generate culture and conversation— then criticize them when they don't behave like journalists or longtime patrons." 📖 www.prnewsonline.com/us-open-crea...
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PRNEWS @prnewsonline.com · 21/09/2026
Lift as you climb. Rachel Scoggins Taylor of Tony Fay PR on the importance of mentoring the women coming up behind you — because someone did it for you. Attending the PRNEWS Platinum Awards Oct. 6? Join Comms Corner! Details: www.prnewsonline.com/go/2026-plat...
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Talker Research @talkerresearch.bsky.social · 18/09/2026
#HispanicHeritageMonth has begun, but only 1/3 of Americans know when it actually takes place. The knowledge gaps don't end there. In our poll, only 31% correctly identified Sonia Sotomayor as the first Hispanic person to serve on the U.S. Supreme Court. 🔎 More here: buff.ly/Lqs5eBc
Only 1 in 3 Americans know when Hispanic Heritage Month is
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PRNEWS @prnewsonline.com · 18/09/2026
🏈 Arch Manning's apology was swift and specific—but posted it to a disappearing Instagram Story 🎤 Macklemore-Sheeran-Kraft: when your name is on the tour, neutrality is hard to claim 💰 New research: strong reputation saves companies $1.2 billion in a crisis. www.prnewsonline.com/pr-roundup-a...
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PRNEWS @prnewsonline.com · 17/09/2026
The Buffalo Bills open their new stadium tonight 🏈—and before kickoff, they've already made a smart PR move worth studying. Rich Luchette writes on what the "O Canada" decision teaches comms about cross-border customer retention. Actions speak louder than words. www.prnewsonline.com/buffalo-bill...
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Cousin Barry @cousinbarry.bsky.social · 17/09/2026
"The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold" via @prnewsonline.com www.prnewsonline.com/buffalo-bill...
prnewsonline.com
The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold
In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform "O Canada," prior to the singing of "The Star-Spangled Banner."
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PRNEWS @prnewsonline.com · 15/09/2026
In honor of last night's Emmys—"The Bear" deserves a PR award too. Abbie Sheridan finds 8 lessons hiding in the final season for PRNEWS—and honestly, they land. 📖 www.prnewsonline.com/pr-lessons-f...
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PRNEWS @prnewsonline.com · 14/09/2026
What would you tell your younger self? E.J. Kim of @fleishmanhillard.bsky.social keeps it simple: Believe in your superpower. Attending the PRNEWS Platinum Awards Oct. 6? Join our Comms Corner series! Details: www.prnewsonline.com/go/2026-plat...
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Nieman Lab @niemanlab.org · 13/09/2026
Beehiiv adds three new journalists to its media collective www.niemanlab.org/2026/09/beeh...
niemanlab.org
Beehiiv adds three new journalists to its media collective
The Beehiiv Media Collective will add the longtime CBS News travel editor Peter Greenberg, former IndieWire editor-in-chief Dana Harris-Bridson, and tech and politics reporter David Covucci to its…
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The Guardian @theguardian.com · 14/09/2026
‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
theguardian.com
‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
* American actor accused of sexualising women’s sports * British sprinter Amy Hunt leads storm of protest The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for a sports prediction company. In the viral commercial for Novig, which was viewed more than 22 million times in the first two days of its release, Sweeney’s nude body is covered by footballs, basketballs, and other sports equipment, as she tells users they can bet on “just sports”. After saying “sports” nine times, she appears topless on a pool table, before saying: “You can’t trade this, I just look good here.” Continue reading...
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PRNEWS @prnewsonline.com · 11/09/2026
🤖 Anthropic researcher quits with an existential AI warning — then current colleagues agree. Company stays silent. 😓 81% of communicators burned out, 40% job hunting 🐱 TEMPTATIONS bodega cat pop-up: culturally rooted, built for content, genuinely fun www.prnewsonline.com/anthropic-re...
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PRNEWS @prnewsonline.com · 11/09/2026
Twenty-five years ago today. PRNEWS asked the PR community to share their September 11 memories — in their own words. We're honored by everyone who did. 📖 www.prnewsonline.com/sept-11-reme...
prnewsonline.com
25 Years Later, the PR Community Reflects on Sept. 11
Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words whe...
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PRNEWS @prnewsonline.com · 04/09/2026
🗺️ MapQuest hit No. 1 in the App Store by keeping Lake Ontario's name: 50x download surge, zero political statements 📬 USPS navigated mail-in voting chaos: don't fake clarity 📉 Only 5% of Americans find corporate statements "completely credible." www.prnewsonline.com/mapquest-com...
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MSR Communications @msr-pr.bsky.social · 02/09/2026
If an executive uses AI to write an op-ed, is it still their thought leadership? @prnewsonline.com explores the debate after Stanley Druckenmiller acknowledged using AI for his WSJ op-ed. It’s a reminder that with a byline comes an expectation of authenticity, especially when AI is involved.
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PRNEWS @prnewsonline.com · 01/09/2026
"High-profile is not the same as high-value." Katie Suiters, former Emmy-winning broadcast producer, writes for PRNEWS on the founder media readiness gap—and four practical ways PR pros can close it before Thursday's interview. 📖 www.prnewsonline.com/your-company...
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Nicole Schuman @nicoleschuman.bsky.social · 31/08/2026
New from me, if you are interested in what grocery stores do when there's a food recall...
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PRNEWS @prnewsonline.com · 31/08/2026
"Speed builds confidence. Accuracy protects trust." After a summer of food recalls, Jon Arons of @giantfood.bsky.social walked us through what the first 24 hours of a recall response actually looks like inside a 162-store grocery chain. 🎥 Full interview: [Link] www.prnewsonline.com/jon-arons-of...
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PRNEWS @prnewsonline.com · 28/08/2026
🛋️ Lovesac went viral, clapped back with snark, and made it worse 🤖 Druckenmiller used AI to write his WSJ op-ed and isn't embarrassed 📊 93% of Americans are cutting costs, but quality still wins— meet consumers where they are www.prnewsonline.com/lovesac-less...
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MSR Communications @msr-pr.bsky.social · 26/08/2026
Via @prnewsonline.com: ow.ly/S0PE50ZCK5K #TechPR #PublicRelations
ow.ly
PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that
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PRNEWS @prnewsonline.com · 25/08/2026
"Employees who realize news reached a reporter before it reached them don't forget." PRNEWS breaks down what a leak actually is — and why the internal communications fallout is just as important as the external one. 📖 www.prnewsonline.com/what-is-a-le...
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PRNEWS @prnewsonline.com · 21/08/2026
Lucky Charms wins RushTok. IKEA outperforms Amazon in AI search. eos skips the U.S. Open ad buy and hosts free tennis clinics instead. This week's PR Roundup is a good one for anyone thinking about community-first strategy. 🔗 www.prnewsonline.com/lucky-charms...
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Danny Groner @dannygroner.bsky.social · 20/08/2026
"Brands were already turning to creators as part of their earned media strategy. The strategy means to reach people who are tuned into social media feeds for news. Consider the uptick in AI search as jet fuel expediting the push for a creator-AI visibility strategy." digiday.com/marketing/cr...
digiday.com
Creators are moving into brands’ AI search playbooks
Brands are adding creators to their AI search strategies as marketers look for new ways to influence what chatbots say about them.
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PRNEWS @prnewsonline.com · 19/08/2026
"Reporters are stretched thin. They don't have time to hunt down an expert who might route them through three layers of PR approval." Dustin Siggins writes about the right way to turn social media into earned media. www.prnewsonline.com/turning-soci...
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PRNEWS @prnewsonline.com · 18/08/2026
"Communications teams already have the skills to manage how the machines answer the questions. Use them now — or spend years explaining an answer you had no hand in shaping." Kati Murphy shares five ways to get ahead of how AI is telling your brand's story. www.prnewsonline.com/meow-wolf-ai...
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Nicole Schuman @nicoleschuman.bsky.social · 14/08/2026
And this week I got to write about a real, giant hairball!
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TechCrunch @techcrunch.com · 14/08/2026
Google will now allow users to remove visible watermark from its AI generations
techcrunch.com
Google will now allow users to remove visible watermark from its AI generations
Turning off this setting won't affect invisible benchmarks used to identify an AI generated file
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Nicole Schuman @nicoleschuman.bsky.social · 12/08/2026
Probably one of the top 5 important interviews I've done in my career. Thank you Dini.
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PRNEWS @prnewsonline.com · 14/08/2026
Claude's new AI watermark is raising real questions for communicators. New research says the say-do gap in leadership is one of the biggest threats to workplace culture. And K18 rolled a car-sized hairball through NYC without a single logo on it. 🔗 www.prnewsonline.com/claude-water...
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PRNEWS @prnewsonline.com · 12/08/2026
6 years navigating media, lawsuits and credibility on behalf of Epstein survivor Virginia Roberts Giuffre — Dini von Mueffling joined PRNEWS to talk about what that work actually looked like, and what her legacy means now. Full interview at the link. 📖 www.prnewsonline.com/dini-von-mue...
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PRNEWS @prnewsonline.com · 11/08/2026
Search engines and language models cannot listen. They read." Anuj Agarwal writes on why podcast show notes are one of the strongest — and most overlooked — GEO assets in earned media right now. 📖 www.prnewsonline.com/podcast-show...
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Nieman Lab @niemanlab.org · 11/08/2026
The Society of Professional Journalists has proposed edits to its code of ethics in an effort to keep pace with AI. It's the first revision to the document since 2014. www.niemanlab.org/2026/08/the-...
niemanlab.org
The Society of Professional Journalists proposes edits to its code of ethics for the AI age
On Monday, the Society of Professional Journalists (SPJ) dropped new proposed revisions to its code of ethics — the first revision to one of the most-cited media ethics standards in the country since…
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PRNEWS @prnewsonline.com · 10/08/2026
"The organizations most likely to emerge with stronger reputations will not necessarily be the loudest—but the most credible and consistent." Sinthu Satchi writes why energy companies are choosing precision over visibility during the Iran crisis. www.prnewsonline.com/energy-compa...
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PRNEWS @prnewsonline.com · 07/08/2026
Buc-ee's trademark strategy became a PR problem. DuckDuckGo sold out $35 sunglasses with zero technology. And Cision's new report argues brands don't have a data problem — they have a connection problem. 🔗https://www.prnewsonline.com/buc-ees-trademark-duckduckgo-glasses-too-much-data/
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Vanguard Communications @vancomm.bsky.social · 06/08/2026
A communications campaign will only be successful if the people it is trying to reach see themselves in the message. VC Account Supervisor Savannah Young shares an inclusive communications campaign checklist in her new article in @prnewsonline.com: www.prnewsonline.com/inclusive-co...
prnewsonline.com
Inclusive Communications Starts Long Before You Hit "Publish"
Inclusive communications is not an afterthought. A campaign will only work if the people it is trying to reach see themselves in the message.
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Cousin Barry @cousinbarry.bsky.social · 07/08/2026
"2026 @prnewsonline.com People of the Year" www.prnewsonline.com/go/people-of...
prnewsonline.com
2026 PRNEWS People of the Year Awards
The PRNEWS People of the Year Awards recognize top PR and communications leaders shaping the future of the industry through innovation, impact and leadership.
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PRNEWS @prnewsonline.com · 05/08/2026
Not every publicist pitches 400 reporters at once. Some of them actually read your coverage first. Jasmin Hartmeier writes for PRNEWS on three things publicists wish journalists knew — honest, experienced and very relatable. 📖 www.prnewsonline.com/what-publici...
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PRNEWS @prnewsonline.com · 31/07/2026
Tony Romo, the Iran war's reputational ripple effects on U.S. brands, and a very round raccoon named Jimothy who drove 168% engagement for Roku. This week's PR Roundup is a good one. 🔗 www.prnewsonline.com/pr-roundup-i...
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Danny Groner @dannygroner.bsky.social · 31/07/2026
"Researchers have also tried scouring texts for suspicious words or comparing papers from before and after LLMs were made available to the public. But these approaches have drawbacks too, not least because it is hard to disentangle AI quirks from other language trends."
economist.com
How to spot AI writing
Large language models like long words and em-dashes—or do they?
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Reuters @reuters.com · 31/07/2026
Anthropic says Claude AI hacked three companies during cyber tests reut.rs/4yP1TnF
reut.rs
Anthropic says Claude AI hacked three companies during cyber tests
Anthropic said on Thursday its AI model Claude hacked into the systems of three companies during testing after a ​configuration error gave it internet access, days after rival OpenAI disclosed a rogue-agent episode involving ‌AI firm Hugging Face.
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Brian Steinberg @bristei.bsky.social · 31/07/2026
Tony Romo on Leave at CBS Sports After DUI Arrest variety.com/2026/tv/news... via @variety.com
variety.com
Tony Romo on Leave at CBS Sports After DUI Arrest
Tony Romo on Leave at CBS Sports After DUI Arrest
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Nicole Schuman @nicoleschuman.bsky.social · 17/07/2026
New this week...
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PRNEWS @prnewsonline.com · 28/07/2026
"Apple didn't need to convince everyone that Siri was fixed. It needed to make sure Siri wasn't the only thing everyone was watching." Jared Navarre breaks down Apple's AI narrative problem — and the communications sleight of hand that followed. 📖 www.prnewsonline.com/apple-siri-g...
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PRNEWS @prnewsonline.com · 24/07/2026
A pasta promotion that became a political talking point. Gen Z fandom. And Kraft Heinz embedding itself into Disney's parks, cruises and streaming. This week's PR Roundup covers a lot of ground — all of it worth reading. 🔗 www.prnewsonline.com/olive-garden...
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PRNEWS @prnewsonline.com · 21/07/2026
"Protections that depend on government discretion are not protections. They are permissions — and permissions can be revoked." Brian Hart writes on why thesubpoena story has direct implications for PR pros and First Amendment protections both jobs share. 📖 www.prnewsonline.com/how-journali...
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PRNEWS @prnewsonline.com · 17/07/2026
124 million people under wildfire smoke alerts. Twitter hitting its 20th anniversary. And 1 in 3 PR teams with no one owning GEO. This week's PR Roundup connects three stories that matter a lot for communicators right now. 🔗 www.prnewsonline.com/wildfire-cri...
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Danny Groner @dannygroner.bsky.social · 17/07/2026
"A worker at Sweetgreen, meanwhile, seemed well prepared for my question, attributing that day’s slowdown to the weather and informing me that the chain not only gets its vegetables delivered from upstate farms but “washes them around four times” before adding them to the line."
slate.com
The Hottest Lunch Trend in America Just Ran Into a Very Unpleasant Problem
From Chipotle to Chopt, the cyclosporiasis outbreak is causing an implosion of sales—and an explosion of problems elsewhere.
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