iiinova — where your digital self keeps evolving

Claudia Tomina @claudiatomina.bsky.social · 30/03/2026

Address ≠ Map Pin. 🗺️📉 My new article is out now! Learn how to fix your map pin placement and anchor your proximity authority properly 👇 searchengineland.com/local-rankin...

searchengineland.com

If your local rankings are off, your map pin may be the reason

Your rankings depend on where Google places your business on the map. Learn how hidden addresses and setup issues can hurt local visibility.

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Claudia Tomina @claudiatomina.bsky.social · 16/12/2025

I’m hosting an AMA right now on r/LocalSearch about Google’s recent review posting blocks and mass deletions. If you’ve seen reviews disappear, posting turned off, or unexplained enforcement then this is for you. Data, patterns, and what we’re actually seeing. www.reddit.com/r/localsearc...

reddit.com

AMA: Claudia Tomina, founder and CEO of Reputation Arm and Platinum Google Business Profile Product Expert

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Darren Shaw @whitespark.ca · 26/09/2025

Me: “Down with Schema” 👎👎 Mike: “Well…” Such an excellent conversation on the @nearmedia.bsky.social Office Hours roundtable discussion with Greg Sterling, @mikeblumenthal.bsky.social, @davidmihm.bsky.social, @krystaltaing.bsky.social, and @claudiatomina.bsky.social.

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Claudia Tomina @claudiatomina.bsky.social · 06/09/2025

AI is becoming the new guest concierge! Google is no longer the only gatekeeper. ChatGPT, Gemini, and Perplexity are shaping discovery with signals that go far beyond rankings in Maps or organic search. AI is becoming the new guest concierge! www.linkedin.com/pulse/8-loca...

linkedin.com

8 Local GEO Strategies to Help Restaurants Rank in AI Search

How AI is Rewriting Local GEO / SEO Discovery for Your Businesses The New Landscape of Search The world of local SEO discovery is changing faster than ever before. In July 2025, OpenAI.

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Matt McGee @seosavvyagent.com · 17/08/2025

Real estate agents need to focus on something unique to show up in Google's local pack. It doesn't matter nearly as much for restaurants, hair salons, plumbers, and countless other small businesses. I "unpack" that in today's Marketing Unlocked VIP, with thanks to @claudiatomina.bsky.social. 🙌

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Claudia Tomina @claudiatomina.bsky.social · 12/08/2025

5 Secrets Google Won’t Tell You About Local SEO youtube.com/clip/UgkxhqA... via @YouTube @JoyanneHawkins and @ColanNielsen share how I get 3rd party booking links removed when customer service can't!

youtube.com

YouTube

Share your videos with friends, family, and the world

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Claudia Tomina @claudiatomina.bsky.social · 27/07/2025

New Updates on Google The “About” section on mobile now highlights visitor-confirmed attributes—with public-facing percentages. You’ll now see: • Confirmed by 94% of 17 visitors • Confirmed by business owner Branded searches have tons of new updates! Google keeps rolling them out.

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Claudia Tomina @claudiatomina.bsky.social · 03/07/2025

After sharing tips on Google Event Posts recently, I realized how often this issue comes up, so I put everything into one place. My latest article on @searchengineland.bsky.social breaks down why your Google Event Post might not be showing and how to fix it. searchengineland.com/why-your-goo...

searchengineland.com

Why your Google event post isn’t showing and how to fix it

GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.

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Darren Shaw @whitespark.ca · 25/06/2025

If you're not asking for reviews, you're basically invisible in AI search results. @claudiatomina.bsky.social recently shared great research on how reviews now play a big role in AI-powered search. #localseo #seo (1/7)

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Claudia Tomina @claudiatomina.bsky.social · 05/05/2025

The Complete Guide to Google Business Profile Video Verification 🎥 If you manage GBP listings, bookmark this. It’s the guide you’ll want to reference again. Read it here: reputationarm.com/the-complete...

reputationarm.com

The Complete Guide to Google Business Profile Video Verification - ReputationArm

Learn how to complete video verification for your Google Business Profile with this step-by-step FAQ. Includes tips and troubleshooting help.

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Claudia Tomina @claudiatomina.bsky.social · 16/04/2025

Noticed a new addition on the Knowledge Panel: “Get There.”

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Claudia Tomina @claudiatomina.bsky.social · 31/03/2025

👀 Google rolled out a new branded search layout for restaurants (mobile app only for now), and it's packed with AI-driven features. 📸 “Preview this place” carousel: 📝 “What’s new” shows Google Posts 📱 “Updates” pulls in social content 🎥 Short-form video carousel 💡 “Learn something specific”

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Barry Schwartz @rustybrick.com · 24/02/2025

Google expands the more detailed, survey style, review questions in Google Maps with more questions (it's been around for 4 or so years but more questions added) www.seroundtable.com/google-expan... via @claudiatomina.bsky.social

seroundtable.com

Google Expands Detailed Review Questions On Local Listings

For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has exp...

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Claudia Tomina @claudiatomina.bsky.social · 22/02/2025

Google just added new review attributes—could they influence Ask Maps questions? Now users can share: • Wait times • Noise level • Group size suitability • Seating options More options mean more data feeding into preset Ask Maps questions.

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Mike Blumenthal @mikeblumenthal.bsky.social · 21/02/2025

Join @gsterling.bsky.social ky.social @davidmihm.bsky.social mihm.bsky.social + PE's @claudiatomina.bsky.social @vinaytoshniwal.bsky.social for a great session on the ins & outs of GBP support /2

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Claudia Tomina @claudiatomina.bsky.social · 11/02/2025

Google Maps is now answering questions for you… "Ask Maps" is AI-generated business Q&A based on your profile, reviews, and whatever else Google scrapes up. If your info isn’t up to date, AI fills in the blanks—badly. www.linkedin.com/posts/claudi...

linkedin.com

Claudia Tomina on LinkedIn: Google Maps is answering questions for you now… whether you like it or…

Google Maps is answering questions for you now… whether you like it or not. Google’s rolling out "Ask Maps," an AI-powered feature that answers user questions…

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Claudia Tomina @claudiatomina.bsky.social · 04/02/2025

Looks like The "Chat" option to set up Text Message or WhatsApp is now available for businesses to configure globally. These show up on mobile search but do not show up in the Maps app (yet) unless you're in Brazil.

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Claudia Tomina @claudiatomina.bsky.social · 31/01/2025

If you are interested in learning about running offers on Google maps and You tube Shorts for your local business check out my latest blog at @searchengineland.bsky.social. Just Search Google Search Trends Every Restaurant Needs to Know in 2025 search engine land

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Claudia Tomina @claudiatomina.bsky.social · 31/01/2025

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Claudia Tomina @claudiatomina.bsky.social · 29/01/2025

Google’s New AI-Driven Lists in Detroit Google Maps is testing AI-powered Lists, curating trending restaurants & local favorites. Greater Detroit Gems Greater Detroit: Top List Greater Detroit: Trending

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Claudia Tomina @claudiatomina.bsky.social · 28/01/2025

Another common sense update made to the menu / service url inside GBPs.

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Barry Schwartz @rustybrick.com · 28/01/2025

You can now bulk manage special hours across numerous Google Business Profiles www.seroundtable.com/bulk-manage-... via @claudiatomina.bsky.social #googlebusinessprofiles #googlelocal #google

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Claudia Tomina @claudiatomina.bsky.social · 26/01/2025

Google Business Profile just made managing menus easier with a few simple, but effective, updates: 1️⃣ Drag-and-Drop Reordering 2️⃣ Move Items Between Sections 3️⃣ Batch Price Editing Not flashy, but these updates save time and reduce headaches. @rustybrick.com

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Claudia Tomina @claudiatomina.bsky.social · 25/01/2025

Search "seo experts predictions 2025 brightlocal" to catch the entire article!

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Claudia Tomina @claudiatomina.bsky.social · 24/01/2025

🚨 New GBP Feature Alert: Easily manage special hours across multiple locations with Google’s latest feature! To learn more about how it works, including important tips and limitations, check out my full LinkedIn post. @rustybrick.com

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Claudia Tomina @claudiatomina.bsky.social · 24/01/2025

Loved reading these expert predictions for local marketing in 2025 from @brightlocal.com Let’s see which ones come true this year!

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Claudia Tomina @claudiatomina.bsky.social · 24/01/2025

Just back from the @Google Restaurant Influencer event in NYC. The conversations were sharp, solutions-focused, and aimed at driving real impact for small business owners. I’ll be sharing insights soon, including strategies for using GBP and YouTube ShortsStay tuned. #GoogleRestaurantSummit

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Claudia Tomina @claudiatomina.bsky.social · 16/01/2025

Google’s updated process is making it harder for businesses to get verified if they fail the first few attempts. 📹 Video Verification-fail it, and you’re stuck in a slow loop of document submissions and live video calls. 🚩 Biggest issue? Signage. No signage = no pass @rustybrick.com #localseo

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Claudia Tomina @claudiatomina.bsky.social · 10/01/2025

If you are wondering how to manage your photos on Google Maps. Click on the the cover photo and from there you will see the Manage your photos button. For some reason it was removed from edit area.

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Claudia Tomina @claudiatomina.bsky.social · 09/01/2025

Proud to be part of this discussion and contribute to the ongoing conversation about local SEO strategies and best practices. If you’re managing Google Business Profiles or working in local SEO, this is a must-read! Check it out!

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Darren Shaw @whitespark.ca · 09/01/2025

Huge news for Whitespark! For years, @miriamellis.bsky.social has been publishing her quarterly roundup on Moz, but it is now being published on Whitespark! Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments. whitespark.ca/blog/19-loca...

whitespark.ca

19 Local Search Developments You Need to Know About From Q4 2024 | Whitespark

This article revisits local SEO news, and noteworthy things that happened in local SEO in the preceding quarter. It will keep you apace with the evolution of local SEO and help you build strategy arou...

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Claudia Tomina @claudiatomina.bsky.social · 08/01/2025

Google Business Profile update: Restaurants can now "add to menu" by uploading additional menus as PDFs without replacing the current one. A simple, effective way to manage main, catering or drink menus. 🌮🍪 #GoogleBusinessProfile #RestaurantMarketing #googlemaps @rustybrick.com

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Claudia Tomina @claudiatomina.bsky.social · 05/01/2025

AI review overviews are now showing up in the maps carrousel often times highlighting menu items or attributes like vegan or outdoor seating.

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🍉 Ehab 🍉 @ehababoud.com · 31/12/2024

Google is starting to prioritise video as the number one spot in a carousel on Google Maps. This is further cementing Google's push for more rich video content on Google maps and videos profile I've seen this a couple of times and expect more in 2025

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Barry Schwartz @rustybrick.com · 19/12/2024

Weird Google Business Profiles display bug in Google Maps displays half of the business details, with a flickering screen www.seroundtable.com/google-maps-... via @GuideTwit @claudiatomina.bsky.social @keyserholiday.bsky.social and others #googlemaps #googlebusinessprofiles #googlelocal #google

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Claudia Tomina @claudiatomina.bsky.social · 18/12/2024

Two reviews—one 5-star 🔥🔥🔥🔥🔥 and one 1-star ⭕⭕⭕⭕—were recently removed from two different Google Business Profiles. The common factor? Both contained no text, only emojis. Google’s review algorithm flags emojis, surprisingly they lack substance. regardless of whether it’s positive or negative. 😂😜😍🤩

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Claudia Tomina @claudiatomina.bsky.social · 07/12/2024

Google posts are showing up in the overview tab with photos and videos on maps!! I really hope this sticks. Photos, videos, reviews and now posts! 💥

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Claudia Tomina @claudiatomina.bsky.social · 06/12/2024

I think I just found my new sales pitch! This could happen to your business if you don’t have Reputation Arm monitor your GBP.

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Claudia Tomina @claudiatomina.bsky.social · 06/12/2024

Google Maps now lets you search businesses by specific hours. Finally, planning Friday night dinners just got easier.

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Mike Blumenthal @mikeblumenthal.bsky.social · 04/12/2024

For the past 2 years the most common issue in the GBP forums has been suspensions We track the ups & downs over the past 1.5 yrs to understand the what, why & impact of Google shifting the burden of customer suspension costs to business owners, volunteers & public www.nearmedia.co/waves-of-gbp...

nearmedia.co

Waves of GBP Suspensions Reflect Google Support Failures

Google has shifted the burden of customer support costs to business owners, volunteers and the public.

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Claudia Tomina @claudiatomina.bsky.social · 04/12/2024

Google guide's have recognition for for their foodie expertise. One guide has 15 Italian restaurant reviews and another 6 steakhouse reviews. Google’s like, This person eats pasta for a hobby, trust their opinion on the carbonara. Google’s new review feature is basically creating mini influencers? 🤔

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Claudia Tomina @claudiatomina.bsky.social · 04/12/2024

Restaurant reviews now have a summarized with AI. It doesn't appear that all reviews are summarized. The image shown has +329. I have also seen other restaurants with less review numbers. I would love to see a negative one if anyone runs across one.

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Claudia Tomina @claudiatomina.bsky.social · 04/12/2024

Religious institutions and restaurants now have the option to add more and more hours!

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