Ignoring the ethical considerations from the journalists’ side, Xbox under Sharma is clearly running a very effective comms operation - exactly what you’d want from a CEO dropped in to clean up
It also stands in stark relief to the foot-in-mouth disease that seems to plague other gaming executives
![...within hours of journalists on either the *Guardian* or *Sunday Times* contacting Reform for comment on the same stories ahead of them publishing their own investigations. Reform deputy leader Richard Tice and his fiancée, supposed journalist Isabel Oakeshott, even crowed online about their spoiler tactics.
Not that the *Telegraph* doesn't do its own leg work when reporting on Reform. After James Orr, the party's head of policy, had to resign after a sting by *Channel 4 News* (see "*Right Orr Wrong*, p14"), *Telegraph* chief reporter Rob Mendick texted Orr: "I was hoping to talk to you entirely on background," he schmoozed. "You must be feeling very bruised and I totally Appreciate [sic] the sensitivities. I suspect you deserve better and I wanted to see how I can put the record straight in some way." Alas, instead of the Reformer and Cambridge theologian, Mendick messaged someone else, who shared it with the *Eye*!](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:6laekojw3whqu64tlaxopvgx/bafkreieipkj46khnpw7hzz3bb6qr6ofuedp7ct22qifewv7t2il3icjskm)
