Reposted by ButtondownButtondown @buttondown.com · 16/09/2026We redesigned email analytics. buttondown.com/blog/email-a...buttondown.comhttps://buttondown.com/blog/email-analytics 011
Reposted by ButtondownButtondown @buttondown.com · 25/09/2026A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue. 💌 buttondown.com/blog/snail-m...buttondown.comThe joy and agony of a snail mail newsletterA chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue 021
Buttondown @buttondown.com · 09/10/2026You should start a newsletter. buttondown.com/blog/everyon...buttondown.comEveryone should start a newsletterShape your thinking, and the thinking of others, with consistent writing in public. 040
Buttondown @buttondown.com · 07/10/2026Struggling with writers block? We've added a cute little feature to get the wheels turning—writing prompts! You can toggle it on in the editor to get a boost of inspiration for your next newsletter topic. buttondown.com/blog/writing...buttondown.comWriting promptsA little list of writing prompts you can toggle on when you're staring at an empty email. 161
Buttondown @buttondown.com · 06/10/2026Two small ways we're tidying up the settings page. buttondown.com/blog/setting...buttondown.comTwo bits of settings cleanupThe Tracking page is gone, and so is the Design folder in the sidebar. 010
Buttondown @buttondown.com · 02/10/2026What we lost when we lost comments buttondown.com/blog/why-ena...buttondown.comWhat we lost when we lost commentsComments require commitment, but they’re worth it. 030
Buttondown @buttondown.com · 01/10/2026September was full of exciting new ships, like: - Itemized event exports - AI and search crawl settings - Email analytics redesign Learn more about these ships and how they can improve your newsletter experience!💙 buttondown.com/blog?categor...buttondown.comButtondown BlogButtondown's engineers, writers, and biggest fans write about the whole thing: engineering challenges, useful tips and tricks, new features, and more. 030
Buttondown @buttondown.com · 30/09/2026Did Google flag a link in your newsletter as "suspicious?" Don't panic—here's how to fix it. docs.buttondown.com/gmail-suspic...docs.buttondown.comFixing a "suspicious link" warning in Gmail | Buttondown DocsYou can appeal to Google when your website is flagged as a "suspicious link" in Gmail. 060
Reposted by ButtondownButtondown @buttondown.com · 20/08/2026We've got a new launch for ya—Forms! Now you have an easy way to add standalone pages (aka landing pages) to your newsletter whose whole job is to get you new subscribers. Learn more about this useful feature: buttondown.com/blog/introdu...buttondown.comIntroducing formsStandalone pages dedicated to growing your newsletter. 053
Buttondown @buttondown.com · 25/09/2026A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue. 💌 buttondown.com/blog/snail-m...buttondown.comThe joy and agony of a snail mail newsletterA chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue 021
Reposted by ButtondownButtondown @buttondown.com · 09/09/2026New ship—itemized export for analytics!🚀 Now when you go to your analytics, you have the option to download an itemized export: every specific event that rolls up into your analytics numbers. buttondown.com/blog/itemize...buttondown.comItemized event exportsExport not just an email's aggregate numbers, but every individual event and timestamp behind them. 001
Reposted by ButtondownButtondown @buttondown.com · 05/09/2026Email is the second-oldest software interface, after the Terminal. buttondown.com/blog/softwar...buttondown.comEmail should be the universal interface for softwareEmail is the second-oldest software interface, after the Terminal. 031
Reposted by ButtondownButtondown @buttondown.com · 11/08/2026Introducing segments 🎉 We've launched the ability to save and reuse custom segments. Now, you can build a set of filters once, name it, and reuse it as a one-click audience on every future email. buttondown.com/blog/saved-s...buttondown.comIntroducing segmentsBuild a set of filters once, name it, and reuse it as a one-click audience on every future email. 041
Buttondown @buttondown.com · 19/09/2026The question is only who pays for it, and how. buttondown.com/blog/metered...buttondown.comEmail has never been freeThe question is only who pays for it, and how. 040
Buttondown @buttondown.com · 18/09/2026Our public postmortem for the incident on September 9th, 2026. buttondown.com/blog/inciden...buttondown.comWeb app and email delaysOur public postmortem for the incident on September 9th, 2026. 130
Buttondown @buttondown.com · 16/09/2026We redesigned email analytics. buttondown.com/blog/email-a...buttondown.comhttps://buttondown.com/blog/email-analytics 011
Buttondown @buttondown.com · 15/09/2026New ship—crawling setting!🚀 Folks asked for crawler blocking for their newsletter pages, so we added it. Now you can turn on or keep off archive crawling, blocking AI agents, SEO, & other crawlers—available for all plans!💙 Read the full run down of this launch: buttondown.com/blog/crawlin...buttondown.comCrawling settingsOne add-on that decides whether search engines, AI crawlers, and everything else may crawl your archive, separate from who can read it. 191
Reposted by ButtondownButtondown @buttondown.com · 29/08/2026Can you use web fonts in email? buttondown.com/blog/newslet...buttondown.comAsk a Nerd: Can you use web fonts in email?Yes. But you really shouldn’t. 021
Buttondown @buttondown.com · 12/09/2026We gave up some of email’s ideals to wrangle spam, for now. buttondown.com/blog/deliver...buttondown.comEmail isn’t decentralized, and that’s fineWe gave up some of email’s ideals to wrangle spam, for now. 040
Buttondown @buttondown.com · 11/09/2026Congrats @alixeharrow.bsky.social on winning the Hugo's Best Novel award for The Everlasting, as well as its Netflix acquisition! Both are well deserved💙🎉 130
Buttondown @buttondown.com · 11/09/2026How we did some magic by deleting the three largest tables in our database. buttondown.com/blog/the-gre...buttondown.comThe Great PruningHow we did some magic by deleting the three largest tables in our database 011
Reposted by ButtondownButtondown @buttondown.com · 21/08/2026Convert the cruft of your creations into the content your biggest fans treasure most. buttondown.com/blog/sending...buttondown.comNewsletters should be the director’s commentary of every creatorConvert the cruft of your creations into the content your biggest fans treasure most. 031
Buttondown @buttondown.com · 09/09/2026New ship—itemized export for analytics!🚀 Now when you go to your analytics, you have the option to download an itemized export: every specific event that rolls up into your analytics numbers. buttondown.com/blog/itemize...buttondown.comItemized event exportsExport not just an email's aggregate numbers, but every individual event and timestamp behind them. 001
Reposted by ButtondownButtondown @buttondown.com · 22/08/2026Small analytics update–we consolidated two overlapping analytics pipelines into a single, well-documented events log. Learn more about this change: buttondown.com/blog/2026-08...buttondown.comOne source of truth for analyticsWe consolidated two overlapping analytics pipelines into a single, well-documented events log. 021
Reposted by ButtondownButtondown @buttondown.com · 04/09/2026Big news—we wrote a book!🎉 📘 We're often asked, "What goes into making a newsletter?" So, we wrote a book about it! "The Newsletter Book" delves into the what you need to create a newsletter, what other creators have tried, & how to make yours a success.💙 Take a read here: buttondown.com/bookbuttondown.comThe Newsletter BookLearn from newsletter creators to understand what they tried, what works, and what you can do to make your own newsletter a success. 1122
Buttondown @buttondown.com · 05/09/2026Email is the second-oldest software interface, after the Terminal. buttondown.com/blog/softwar...buttondown.comEmail should be the universal interface for softwareEmail is the second-oldest software interface, after the Terminal. 031
Buttondown @buttondown.com · 04/09/2026Big news—we wrote a book!🎉 📘 We're often asked, "What goes into making a newsletter?" So, we wrote a book about it! "The Newsletter Book" delves into the what you need to create a newsletter, what other creators have tried, & how to make yours a success.💙 Take a read here: buttondown.com/bookbuttondown.comThe Newsletter BookLearn from newsletter creators to understand what they tried, what works, and what you can do to make your own newsletter a success. 1122
Buttondown @buttondown.com · 03/09/2026Our public postmortem for the incident on September 1st, 2026. buttondown.com/blog/inciden...buttondown.comDashboard and Archives downtimeOur public postmortem for the incident on September 1st, 2026. 000
Reposted by ButtondownButtondown @buttondown.com · 31/07/2026New ship—Filtered blocks!🚀 Now, you have the option to make sections of your email visible to specific audiences. Filtered blocks are available for 4 groups: email, web, subscribers, or paid. Learn more about this game changing feature: buttondown.com/blog/filtere...buttondown.comFiltered blocksShow a section of your email to just one type of audience (email, web, subscribers, or paid) 132
Reposted by ButtondownButtondown @buttondown.com · 01/08/2026We've enhanced Bluesky link cards! Now when you share your newsletter's archive links on Bluesky they appear as rich, branded cards.💙 🦋 buttondown.com/blog/bluesky...buttondown.comEnhanced link cards on BlueskyYour newsletter's archive links can now share as rich, branded cards on Bluesky. 1959162
Buttondown @buttondown.com · 01/09/2026Just gonna leave this here... buttondown.com/blog/the-e-c...buttondown.comE-COM: The $40 million USPS project to send email on paperThe USPS offered to print your email for you. Only spammers said yes. 040
Buttondown @buttondown.com · 31/08/2026August has been fun & full of super useful ships!🚀💙 Some of the new features we've launched this month are: - Forms - Send RSS digest on any day - Segments - Dig - Analytics consolidation Read up on these features & others you might have missed on our blog! buttondown.com/blogbuttondown.comButtondown BlogButtondown's engineers, writers, and biggest fans write about the whole thing: engineering challenges, useful tips and tricks, new features, and more. 041
Buttondown @buttondown.com · 29/08/2026Can you use web fonts in email? buttondown.com/blog/newslet...buttondown.comAsk a Nerd: Can you use web fonts in email?Yes. But you really shouldn’t. 021
Buttondown @buttondown.com · 28/08/2026DjangoCon US 2026 in Chicago has been such a blast!💙 We are so proud to have been a sponsor of @djangocon.us, supporting them with their mission to create an inclusive space where developers can learn, share ideas, and build lasting connections. 031
Reposted by ButtondownButtondown @buttondown.com · 14/08/2026"Can emails include dark and light mode themes?" buttondown.com/blog/dark-mo...buttondown.comAsk a Nerd: Can emails include dark and light mode themes?You can ensure that your emails show up dark. You can’t completely control how. 061
Reposted by Buttondownsteph m. @stephmoney.bsky.social · 26/08/2026If you’re at #djangocon tomorrow, be sure to swing by to say hello and get a postcard! We’ll even mail it for you! 💙😉 021
Buttondown @buttondown.com · 25/08/2026We are so proud to to support @djangocon.us 2026 and the Django community! Stop by and grab a limited edition post card illustrated by the incredible @sarahbecan.bsky.social . 162
Reposted by ButtondownButtondown @buttondown.com · 05/08/2026Oh Django how I love thee💙 buttondown.com/blog/what-i-...buttondown.comWhat I love about DjangoThe best parts of Django are the ones you stop noticing — a tour of the abstractions that have given Buttondown the most leverage over the years. 051
Buttondown @buttondown.com · 22/08/2026Small analytics update–we consolidated two overlapping analytics pipelines into a single, well-documented events log. Learn more about this change: buttondown.com/blog/2026-08...buttondown.comOne source of truth for analyticsWe consolidated two overlapping analytics pipelines into a single, well-documented events log. 021
Buttondown @buttondown.com · 21/08/2026Convert the cruft of your creations into the content your biggest fans treasure most. buttondown.com/blog/sending...buttondown.comNewsletters should be the director’s commentary of every creatorConvert the cruft of your creations into the content your biggest fans treasure most. 031
Buttondown @buttondown.com · 20/08/2026We've got a new launch for ya—Forms! Now you have an easy way to add standalone pages (aka landing pages) to your newsletter whose whole job is to get you new subscribers. Learn more about this useful feature: buttondown.com/blog/introdu...buttondown.comIntroducing formsStandalone pages dedicated to growing your newsletter. 053
Reposted by ButtondownButtondown @buttondown.com · 12/07/2026We've shipped an Archive improvement feature! Now, you have a clearer hierarchy for archive settings, per-email overrides, and content-level paywalls. buttondown.com/blog/archive...buttondown.comAn improved way to manage visibility of archived emailsA clearer hierarchy for archive settings, per-email overrides, and content-level paywalls. 011
Reposted by ButtondownButtondown @buttondown.com · 17/08/2026Want to make a newsletter but don't know where to begin? School is in session! Join Mike Monteiro (@monteiro.bsky.social) & Steph Monette (@stephmoney.bsky.social) from Buttondown, this Friday (Aug 21) to learn How to Start a Newsletter. Sign up today!💙 ✉️ www.eventbrite.com/e/1996742234...eventbrite.comHow to Start a NewsletterYou wanna tell people what you’re thinking. How do you get started? And how do make sure the first issue isn't the last one? 098
Reposted by ButtondownButtondown @buttondown.com · 28/05/2026The gift subscription feature has been improved! ✉️ 🎁 Now, gifted subscribers can see all of the details of their gifted subscriptions in the portal—when their gift ends, who sent it, and the note that came with it. buttondown.com/blog/2026-05...buttondown.comGift details on the subscriber portalGifted subscribers can now see when their gift ends, who sent it, and the note that came with it. 031
Buttondown @buttondown.com · 17/08/2026Want to make a newsletter but don't know where to begin? School is in session! Join Mike Monteiro (@monteiro.bsky.social) & Steph Monette (@stephmoney.bsky.social) from Buttondown, this Friday (Aug 21) to learn How to Start a Newsletter. Sign up today!💙 ✉️ www.eventbrite.com/e/1996742234...eventbrite.comHow to Start a NewsletterYou wanna tell people what you’re thinking. How do you get started? And how do make sure the first issue isn't the last one? 098
Reposted by ButtondownWeb Standards @web-standards.dev · 17/08/2026Can emails include dark and light mode themes? Matthew Guay explains that @media (prefers-color-scheme) works in about 42% of email clients, mostly Apple Mail, while Gmail, Outlook on Windows, and Yahoo Mail invert colors or ignore dark mode. #email #css buttondown.com/blog/... 162
Reposted by ButtondownButtondown @buttondown.com · 03/07/2026Massive tech companies tried to own syndication. They failed. buttondown.com/blog/rss-vs-...buttondown.comThe story of how RSS beat MicrosoftMassive tech companies tried to own syndication. They failed. 1105
Reposted by ButtondownButtondown @buttondown.com · 08/07/2026Email can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes. buttondown.com/blog/pneumat...buttondown.comThe series of tubes filled with enormous amounts of mail, beneath our feetEmail can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes. 041