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Buttondown

@buttondown.com
2.7K followers 49 following 1.2K posts

Newsletter software for people like you. buttondown.com

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Buttondown @buttondown.com · 2h
Did Google flag a link in your newsletter as "suspicious?" Don't panic—here's how to fix it. docs.buttondown.com/gmail-suspic...
docs.buttondown.com
Fixing a "suspicious link" warning in Gmail | Buttondown Docs
You can appeal to Google when your website is flagged as a "suspicious link" in Gmail.
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Buttondown @buttondown.com · 20/08/2026
We've got a new launch for ya—Forms! Now you have an easy way to add standalone pages (aka landing pages) to your newsletter whose whole job is to get you new subscribers. Learn more about this useful feature: buttondown.com/blog/introdu...
buttondown.com
Introducing forms
Standalone pages dedicated to growing your newsletter.
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Buttondown @buttondown.com · 25/09/2026
A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue. 💌 buttondown.com/blog/snail-m...
buttondown.com
The joy and agony of a snail mail newsletter
A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue
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Buttondown @buttondown.com · 09/09/2026
New ship—itemized export for analytics!🚀 Now when you go to your analytics, you have the option to download an itemized export: every specific event that rolls up into your analytics numbers. buttondown.com/blog/itemize...
buttondown.com
Itemized event exports
Export not just an email's aggregate numbers, but every individual event and timestamp behind them.
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Reposted by Buttondown
Buttondown @buttondown.com · 05/09/2026
Email is the second-oldest software interface, after the Terminal. buttondown.com/blog/softwar...
buttondown.com
Email should be the universal interface for software
Email is the second-oldest software interface, after the Terminal.
031
Reposted by Buttondown
Buttondown @buttondown.com · 11/08/2026
Introducing segments 🎉 We've launched the ability to save and reuse custom segments. Now, you can build a set of filters once, name it, and reuse it as a one-click audience on every future email. buttondown.com/blog/saved-s...
buttondown.com
Introducing segments
Build a set of filters once, name it, and reuse it as a one-click audience on every future email.
041
Buttondown @buttondown.com · 19/09/2026
The question is only who pays for it, and how. buttondown.com/blog/metered...
buttondown.com
Email has never been free
The question is only who pays for it, and how.
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Buttondown @buttondown.com · 18/09/2026
Our public postmortem for the incident on September 9th, 2026. buttondown.com/blog/inciden...
buttondown.com
Web app and email delays
Our public postmortem for the incident on September 9th, 2026.
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Buttondown @buttondown.com · 16/09/2026
We redesigned email analytics. buttondown.com/blog/email-a...
buttondown.com
https://buttondown.com/blog/email-analytics
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Buttondown @buttondown.com · 15/09/2026
New ship—crawling setting!🚀 Folks asked for crawler blocking for their newsletter pages, so we added it. Now you can turn on or keep off archive crawling, blocking AI agents, SEO, & other crawlers—available for all plans!💙 Read the full run down of this launch: buttondown.com/blog/crawlin...
buttondown.com
Crawling settings
One add-on that decides whether search engines, AI crawlers, and everything else may crawl your archive, separate from who can read it.
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Buttondown @buttondown.com · 29/08/2026
Can you use web fonts in email? buttondown.com/blog/newslet...
buttondown.com
Ask a Nerd: Can you use web fonts in email?
Yes. But you really shouldn’t.
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Buttondown @buttondown.com · 12/09/2026
We gave up some of email’s ideals to wrangle spam, for now. buttondown.com/blog/deliver...
buttondown.com
Email isn’t decentralized, and that’s fine
We gave up some of email’s ideals to wrangle spam, for now.
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Buttondown @buttondown.com · 11/09/2026
Congrats @alixeharrow.bsky.social on winning the Hugo's Best Novel award for The Everlasting, as well as its Netflix acquisition! Both are well deserved💙🎉
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Buttondown @buttondown.com · 11/09/2026
How we did some magic by deleting the three largest tables in our database. buttondown.com/blog/the-gre...
buttondown.com
The Great Pruning
How we did some magic by deleting the three largest tables in our database
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Buttondown @buttondown.com · 21/08/2026
Convert the cruft of your creations into the content your biggest fans treasure most. buttondown.com/blog/sending...
buttondown.com
Newsletters should be the director’s commentary of every creator
Convert the cruft of your creations into the content your biggest fans treasure most.
031
Buttondown @buttondown.com · 09/09/2026
New ship—itemized export for analytics!🚀 Now when you go to your analytics, you have the option to download an itemized export: every specific event that rolls up into your analytics numbers. buttondown.com/blog/itemize...
buttondown.com
Itemized event exports
Export not just an email's aggregate numbers, but every individual event and timestamp behind them.
001
Reposted by Buttondown
Buttondown @buttondown.com · 22/08/2026
Small analytics update–we consolidated two overlapping analytics pipelines into a single, well-documented events log. Learn more about this change: buttondown.com/blog/2026-08...
buttondown.com
One source of truth for analytics
We consolidated two overlapping analytics pipelines into a single, well-documented events log.
021
Reposted by Buttondown
Buttondown @buttondown.com · 04/09/2026
Big news—we wrote a book!🎉 📘 We're often asked, "What goes into making a newsletter?" So, we wrote a book about it! "The Newsletter Book" delves into the what you need to create a newsletter, what other creators have tried, & how to make yours a success.💙 Take a read here: buttondown.com/book
buttondown.com
The Newsletter Book
Learn from newsletter creators to understand what they tried, what works, and what you can do to make your own newsletter a success.
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Buttondown @buttondown.com · 05/09/2026
Email is the second-oldest software interface, after the Terminal. buttondown.com/blog/softwar...
buttondown.com
Email should be the universal interface for software
Email is the second-oldest software interface, after the Terminal.
031
Buttondown @buttondown.com · 04/09/2026
Big news—we wrote a book!🎉 📘 We're often asked, "What goes into making a newsletter?" So, we wrote a book about it! "The Newsletter Book" delves into the what you need to create a newsletter, what other creators have tried, & how to make yours a success.💙 Take a read here: buttondown.com/book
buttondown.com
The Newsletter Book
Learn from newsletter creators to understand what they tried, what works, and what you can do to make your own newsletter a success.
1122
Buttondown @buttondown.com · 03/09/2026
Our public postmortem for the incident on September 1st, 2026. buttondown.com/blog/inciden...
buttondown.com
Dashboard and Archives downtime
Our public postmortem for the incident on September 1st, 2026.
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Buttondown @buttondown.com · 31/07/2026
New ship—Filtered blocks!🚀 Now, you have the option to make sections of your email visible to specific audiences. Filtered blocks are available for 4 groups: email, web, subscribers, or paid. Learn more about this game changing feature: buttondown.com/blog/filtere...
buttondown.com
Filtered blocks
Show a section of your email to just one type of audience (email, web, subscribers, or paid)
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Buttondown @buttondown.com · 01/08/2026
We've enhanced Bluesky link cards! Now when you share your newsletter's archive links on Bluesky they appear as rich, branded cards.💙 🦋 buttondown.com/blog/bluesky...
buttondown.com
Enhanced link cards on Bluesky
Your newsletter's archive links can now share as rich, branded cards on Bluesky.
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Buttondown @buttondown.com · 01/09/2026
Just gonna leave this here... buttondown.com/blog/the-e-c...
buttondown.com
E-COM: The $40 million USPS project to send email on paper
The USPS offered to print your email for you. Only spammers said yes.
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Buttondown @buttondown.com · 31/08/2026
August has been fun & full of super useful ships!🚀💙 Some of the new features we've launched this month are: - Forms - Send RSS digest on any day - Segments - Dig - Analytics consolidation Read up on these features & others you might have missed on our blog! buttondown.com/blog
buttondown.com
Buttondown Blog
Buttondown's engineers, writers, and biggest fans write about the whole thing: engineering challenges, useful tips and tricks, new features, and more.
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Buttondown @buttondown.com · 29/08/2026
Can you use web fonts in email? buttondown.com/blog/newslet...
buttondown.com
Ask a Nerd: Can you use web fonts in email?
Yes. But you really shouldn’t.
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Buttondown @buttondown.com · 28/08/2026
DjangoCon US 2026 in Chicago has been such a blast!💙 We are so proud to have been a sponsor of @djangocon.us, supporting them with their mission to create an inclusive space where developers can learn, share ideas, and build lasting connections.
Photo of a Chicago themed post card in front of a Chicago skyline.DjangoCon US banner.
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Buttondown @buttondown.com · 14/08/2026
"Can emails include dark and light mode themes?" buttondown.com/blog/dark-mo...
buttondown.com
Ask a Nerd: Can emails include dark and light mode themes?
You can ensure that your emails show up dark. You can’t completely control how.
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Buttondown @buttondown.com · 26/08/2026
Happy National Dog Day from the doggos of Buttondown!💙 🐶
A photo of a black and white begale mix dog named Basil sitting next to a cream color lab mixed dog named Parmesan. Parm is laying belly up looking like an adorable dog with one brain cell.A photo of an adorable corgi named Telly sitting on a couch with his head laying on a brown crochet blanket.
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steph m. @stephmoney.bsky.social · 26/08/2026
If you’re at #djangocon tomorrow, be sure to swing by to say hello and get a postcard! We’ll even mail it for you! 💙😉
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Buttondown @buttondown.com · 25/08/2026
We are so proud to to support @djangocon.us 2026 and the Django community! Stop by and grab a limited edition post card illustrated by the incredible @sarahbecan.bsky.social .
Photo of a post card in front of a DjangoCon US Chicago sign
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Buttondown @buttondown.com · 05/08/2026
Oh Django how I love thee💙 buttondown.com/blog/what-i-...
buttondown.com
What I love about Django
The best parts of Django are the ones you stop noticing — a tour of the abstractions that have given Buttondown the most leverage over the years.
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Buttondown @buttondown.com · 22/08/2026
Small analytics update–we consolidated two overlapping analytics pipelines into a single, well-documented events log. Learn more about this change: buttondown.com/blog/2026-08...
buttondown.com
One source of truth for analytics
We consolidated two overlapping analytics pipelines into a single, well-documented events log.
021
Buttondown @buttondown.com · 21/08/2026
Convert the cruft of your creations into the content your biggest fans treasure most. buttondown.com/blog/sending...
buttondown.com
Newsletters should be the director’s commentary of every creator
Convert the cruft of your creations into the content your biggest fans treasure most.
031
Buttondown @buttondown.com · 20/08/2026
We've got a new launch for ya—Forms! Now you have an easy way to add standalone pages (aka landing pages) to your newsletter whose whole job is to get you new subscribers. Learn more about this useful feature: buttondown.com/blog/introdu...
buttondown.com
Introducing forms
Standalone pages dedicated to growing your newsletter.
053
Reposted by Buttondown
Buttondown @buttondown.com · 12/07/2026
We've shipped an Archive improvement feature! Now, you have a clearer hierarchy for archive settings, per-email overrides, and content-level paywalls. buttondown.com/blog/archive...
buttondown.com
An improved way to manage visibility of archived emails
A clearer hierarchy for archive settings, per-email overrides, and content-level paywalls.
011
Reposted by Buttondown
Buttondown @buttondown.com · 17/08/2026
Want to make a newsletter but don't know where to begin? School is in session! Join Mike Monteiro (@monteiro.bsky.social) & Steph Monette (@stephmoney.bsky.social) from Buttondown, this Friday (Aug 21) to learn How to Start a Newsletter. Sign up today!💙 ✉️ www.eventbrite.com/e/1996742234...
eventbrite.com
How to Start a Newsletter
You wanna tell people what you’re thinking. How do you get started? And how do make sure the first issue isn't the last one?
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Buttondown @buttondown.com · 28/05/2026
The gift subscription feature has been improved! ✉️ 🎁 Now, gifted subscribers can see all of the details of their gifted subscriptions in the portal—when their gift ends, who sent it, and the note that came with it. buttondown.com/blog/2026-05...
buttondown.com
Gift details on the subscriber portal
Gifted subscribers can now see when their gift ends, who sent it, and the note that came with it.
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Buttondown @buttondown.com · 17/08/2026
Want to make a newsletter but don't know where to begin? School is in session! Join Mike Monteiro (@monteiro.bsky.social) & Steph Monette (@stephmoney.bsky.social) from Buttondown, this Friday (Aug 21) to learn How to Start a Newsletter. Sign up today!💙 ✉️ www.eventbrite.com/e/1996742234...
eventbrite.com
How to Start a Newsletter
You wanna tell people what you’re thinking. How do you get started? And how do make sure the first issue isn't the last one?
098
Reposted by Buttondown
Web Standards @web-standards.dev · 17/08/2026
Can emails include dark and light mode themes? Matthew Guay explains that @​media (prefers-color-scheme) works in about 42% of email clients, mostly Apple Mail, while Gmail, Outlook on Windows, and Yahoo Mail invert colors or ignore dark mode. #email #css buttondown.com/blog/...
Title “Ask a Nerd: Can emails include dark and light mode themes?”, author’s photo, name Matthew Guay, date August 14, 2026, and a stage spotlight beam shining through darkness.
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mary🐇 @mary.my.id · 16/08/2026
we have backfilling now btw
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Buttondown @buttondown.com · 03/07/2026
Massive tech companies tried to own syndication. They failed. buttondown.com/blog/rss-vs-...
buttondown.com
The story of how RSS beat Microsoft
Massive tech companies tried to own syndication. They failed.
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Buttondown @buttondown.com · 08/07/2026
Email can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes. buttondown.com/blog/pneumat...
buttondown.com
The series of tubes filled with enormous amounts of mail, beneath our feet
Email can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes.
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Buttondown @buttondown.com · 14/08/2026
"Can emails include dark and light mode themes?" buttondown.com/blog/dark-mo...
buttondown.com
Ask a Nerd: Can emails include dark and light mode themes?
You can ensure that your emails show up dark. You can’t completely control how.
061
Buttondown @buttondown.com · 13/08/2026
Congrats A.L.! 🦑📘
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Buttondown @buttondown.com · 27/07/2026
New ship! Introducing Mermaid charts🧜‍♀️ Now you can create flowcharts and diagrams in Mermaid, and Buttondown renders them in the archives and your emails. buttondown.com/blog/mermaid...
buttondown.com
Mermaid diagram rendering
Author flowcharts and diagrams in Mermaid, and Buttondown renders them in the archives and your emails.
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Buttondown @buttondown.com · 12/08/2026
Starting a newsletter is pretty cool! 😎
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Buttondown @buttondown.com · 13/07/2026
Buttondown has plenty of analytics features. But you can grow your audience without them. buttondown.com/blog/growing...
buttondown.com
How I send and grow my newsletter without open and click tracking
Buttondown has plenty of analytics features. But you can grow your audience without them.
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Buttondown @buttondown.com · 11/08/2026
Introducing segments 🎉 We've launched the ability to save and reuse custom segments. Now, you can build a set of filters once, name it, and reuse it as a one-click audience on every future email. buttondown.com/blog/saved-s...
buttondown.com
Introducing segments
Build a set of filters once, name it, and reuse it as a one-click audience on every future email.
041
Reposted by Buttondown
Buttondown @buttondown.com · 17/07/2026
It's a starting point with a few early guideposts. buttondown.com/blog/ab-test...
buttondown.com
How we increased conversion rate by 42% by making one small change to our pricing page
It's a starting point with a few early guideposts.
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