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Brooke Erin Duffy

@brookeerinduffy.bsky.social
3.4K followers 948 following 45 posts

social media researcher and author associate professor at Cornell University platforms, power, and the creator economy www.brookeduffy.com

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Reposted by Brooke Erin Duffy
Matthew P. McAllister @matthewpmcallister.bsky.social · 24/09/2025
IMPORTANT TALK ALERT! @brookeerinduffy.bsky.social speaking at Penn State on November 6 about social media platforms and the creator economy!
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Blake Hallinan @blakeplease.bsky.social · 21/07/2025
How does the professionalization of Trust & Safety shape global content moderation practices? We compare Community Guidelines using the typology of harms from TSPA to identify policy priorities and exclusions, available #openaccess in New Media & Society: doi.org/10.1177/1461...
doi.org
Priorities and exclusions within Trust and Safety industry standards - Blake Hallinan, CJ Reynolds, Rebecca Scharlach, Dana Theiler, Noa Niv, Omer Rothenstein, Isabell Knief, Yehonatan Kuperberg, 2025
Platform governance is simultaneously a matter of public concern and a professional calling for Trust and Safety, the nascent field tasked with setting and enfo...
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Jeremy Braddock @jbraddock.bsky.social · 20/06/2025
MEDIA OBJECTS episode 2 // Containers // with Brooke Erin Duffy, Jeremy Packer, and The World According to Sound / @brookeerinduffy.bsky.social
soundcloud.com
Media Objects 02: Containers
While extensions are masculine coded and deal with tools that extend what human beings already do, containers offer a different and more feminine concept of media: something that selects, stores, and
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jess rauchberg @jessrauchberg.bsky.social · 28/03/2025
new essay with @brookeerinduffy.bsky.social out in @newsweek.com this morning! we examine the influencer industry's oft-overlooked gender politics and what this oversight means for the future of digital work. www.newsweek.com/when-social-...
newsweek.com
When Social Media Influencers Were Women | Opinion
Influencing's third decade marks a gendered difference in digital entrepreneurship as the industry strays from its roots in fashion and style. As the industry transforms, will we remember a time when ...
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Justin Rawlins @justinrawlins.bsky.social · 21/03/2025
My book was among those pirated and used by Meta to train AI. This is theft. www.theatlantic.com/technology/a...
theatlantic.com
Search LibGen, the Pirated-Books Database That Meta Used to Train AI
Millions of books and scientific papers are captured in the collection’s current iteration.
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Christopher Cwynar @cwynar.bsky.social · 08/03/2025
Enjoyed this BBC piece featuring @brookeerinduffy.bsky.social and @jeanburgess.bsky.social reflecting on some of the most significant videos and channels from YouTube's first two decades: www.bbc.com/future/artic...
bbc.com
The YouTube videos that changed the way we think about ourselves
As YouTube turns 20 years old, the platform's content has fundamentally altered the way we think and feel about each other, and ourselves.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 06/03/2025
www.bbc.com/future/artic...
bbc.com
The YouTube videos that changed the way we think about ourselves
As YouTube turns 20 years old, the platform's content has fundamentally altered the way we think and feel about each other, and ourselves.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 05/03/2025
Just a few days until our #SXSW2025 panel on "The Creator Economy's Labor Revolution." Join us in Austin if you can! #creatorlabor
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Jess Maddox @jessmaddox.bsky.social · 28/02/2025
US laws on child entertainment labor have not caught up to family vlogging. Children deserve a place online, but they should be protected and respected by laws, platforms, and their parents. Next month I’m honored to moderate this conversation to bring the issue to the federal stage
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 06/02/2025
""I used to think the gap between Meta's public statements and the internal experience of working there was a bug or a misunderstanding to resolve," Stonelake told BI. tinyurl.com/35tn3wde
businessinsider.com
Ex-Meta employee sues the tech giant, alleging a 'toxic pattern of silencing women'
A former employee at Meta filed a lawsuit against the company earlier this week. Kelly Stonelake alleges sex discrimination and harassment.
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Guardian US @us.theguardian.com · 28/01/2025
Caroline Kennedy said her father, President John F Kennedy, and her uncle, former US attorney general Robert F Kennedy, would be “disgusted” by the actions of her cousin Robert F Kennedy Jr.
theguardian.com
Caroline Kennedy calls cousin RFK Jr a predator ahead of confirmation hearing
Scathing letter warns senators about danger her relative poses if elected as health secretary
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 28/01/2025
📣Just a few days left to get your submission in for the ICA pre-conference on "Debating Creator Culture": Details here: www.ccsn.site/ica Submissions close January 31
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 17/01/2025
Eight years ago today Vine shut down leaving creators scrambling....how scarily prescient variety.com/2017/digital...
variety.com
It’s Official: Twitter Has Shut Down Vine
Twitter officially shut down Vine Tuesday, replacing the service's app with a pared-down camera app.
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Nancy Baym @nancybaym.bsky.social · 16/01/2025
Now that ICA reviews are out, a reminder that we’re doing a nice big creator culture preconference where your work might fit. Deadline Jan 31 www.ccsn.site/ica
ccsn.site
CCSN
The Content Creator Scholars Network
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 16/01/2025
capitalbnews.org/tiktok-ban-b...
capitalbnews.org
For Black Creators, TikTok Is More Than Just a Platform
With the app set to shut down on Jan. 19, content creators risk losing a major source of income and community.
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Qian Huang 黄倩 @qianhuang.bsky.social · 15/01/2025
As promised, a reading list about Xiaohongshu is available now with the help of many Chinese social media researchers: qianxeniahuang.super.site/resources/xi.... Special thanks to @carwynmorris.bsky.social for co-editing this. I am only hosting this on my personal website for logistic reasons.
qianxeniahuang.super.site
Engaging with Xiaohongshu (RED/REDnote/LittleRedBook): A Reading List
In the mold of other reading lists and bibliographies that have inspired us (see Digital Ethnography Collective Reading List, TikTok Researcher Network, and Doing Fieldwork in a Pandemic), and given t...
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 15/01/2025
For creators, the TikTok ban would be a devastating blow. But it's not unprecedented. Yesterday in Forbes, I shared takeaways from interviews I've been doing with TikTokers since 2020 lnkd.in/gHf2pK3U
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 15/01/2025
I know that many folks are following along with the astonishing uptick in RedNote downloads (comm/creator studies researchers have been studying Xiaohongshu *for years*). This news is worrisome: www.advocate.com/news/what-is...
advocate.com
What is RedNote? The TikTok alternative that doesn't allow showing skin or LGBTQ+ content
With heavy censorship of bodies and LGBTQ+ topics, RedNote might not be everything TikTok refugees are seeking.
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makena kelly @makenakelly.bsky.social · 10/01/2025
I'm live blogging TikTok v Garland with @zeyiyang.bsky.social and @lmatsakis.bsky.social this morning. We should be getting started in about 15 minutes. You can follow along with us here: www.wired.com/live/tiktok-...
wired.com
TikTok SCOTUS Live Blog: The Court Hears Arguments Over Potential Ban
We're tuning in live as the justices consider what could be one of the most consequential First Amendment cases of the past several decades.
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Casey Newton @caseynewton.bsky.social · 10/01/2025
Read Dave, who helped build Facebook’s first content policies, on why this week represents such a big step backwards: “The specific examples I called out above have been prohibited on the site since I wrote the first set of hate speech standards in 2009.”
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 10/01/2025
My take on how Meta's content moderation overhaul could impact participants in the creator economy: www.forbes.com/sites/brooke...
forbes.com
How Meta’s New Hate Speech Rules Could Impact Creators And Audiences
Meta’s content moderation overhaul is likely to impact creators and amplify the harms they face as platform laborers
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Minderoo Centre for Technology & Democracy @mctd.bsky.social · 07/01/2025
How does big tech sell the influencer American Dream?💰 @brookeerinduffy.bsky.social cites @ginasue.bsky.social's research on work identities and culture in her @forbes.com analysis of how tech uses narratives of glamour and purpose to turn leisure into content and grow the creator economy. 📰 ⬇️
mctd.ac.uk
How Big Tech sells the Influencer American Dream – Gina Neff in Forbes
Professor Gina Neff's research on entrepreneurial labour and work identities is cited in a new article on how tech companies have recast social media labour as a form of monetisable leisure,
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Drew Harwell @drewharwell.com · 07/01/2025
Facebook suppressed promotion of political content during a Democratic administration and is restoring it for a Republican one
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Carlos Diaz Ruiz @carlosdiazruiz.com · 07/01/2025
Meta has been signaling that it will withdraw from its fact-checking commitments. Today it announced that it will cancel support for fact-checking organizations. The argument is something about free speech, but we know Zuck is seeking favor with Musk and Trump. edition.cnn.com/2025/01/07/t...
edition.cnn.com
Meta gets rid of fact checkers and says it will reduce ‘censorship’ | CNN Business
In a number of sweeping changes that will significantly alter the way that posts, videos and other content are moderated online, Meta will adjust its content review policies on Facebook and Instagram,...
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Drew Harwell @drewharwell.com · 19/12/2024
Just broke down the latest TikTok Supreme Court news and yes I am a shooting TikToks in the car guy now www.tiktok.com/@drewharwell... Read @amarimow.bsky.social for more: www.washingtonpost.com/politics/202...
tiktok.com
here's what the Supreme Court news could mean for the TikTok ban
TikTok video by Drew Harwell
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 19/12/2024
"It is no coincidence that vibes have expanded to take up space in our lives and in our culture during exactly the period in which smartphones, social media and algorithms have conspired to suck out the oxygen." www.theguardian.com/culture/2024...
theguardian.com
‘It’s game over for facts’: how vibes came to rule everything from pop to politics
From voters picking up ‘bad vibes’ to the Brat girl summer, vague instincts now make the world go round. Does this represent a crisis of seriousness or has it always been feelings that make us human?
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David Arditi @davidarditi.bsky.social · 18/12/2024
Just 🚨published🚨 a piece in the conversation about reality TV contestants and labor theconversation.com/love-is-blin...
theconversation.com
‘Love Is Blind’ contestants count as employees − new US government agency finding could shake up reality TV production
Thanks to a new ruling, reality TV contestants could begin to earn money and get treated better by production companies.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 18/12/2024
"How Big Tech Sells the Influencer American Dream" www.forbes.com/sites/brooke...
forbes.com
How Big Tech Sells The Influencer American Dream
Countless aspirants hope to join the creator economy-despite the risks. That's because platforms like Meta, Snap, and X keep peddling the "dream job" myth.
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Victor Pickard @victorpickard.bsky.social · 16/12/2024
The @mic-center.bsky.social is hiring! We're beginning to research how tech corporations are shaping policy discourses and AI governance agendas in 3 national contexts. If you're a critical data/AI studies researcher, please check out our call! Deadline is Jan 10th. www.asc.upenn.edu/research/cen...
asc.upenn.edu
Opportunities
Join the MIC Center's mission to create more democratic media systems that serve community needs.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 12/12/2024
Reality TV was built on the backs of unpaid laborers, so a potential classification is quite significant www.nytimes.com/2024/12/11/a...
nytimes.com
Labor Board Classifies ‘Love Is Blind’ Contestants as Employees
The National Labor Relations Board’s case against the Netflix hit could have ripple effects across the reality TV industry.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 10/12/2024
Asked the students in my "gender and media" class what gives them hope at the end of a trying semester. Several (anonymous) responses referenced the other students in the class. "I know we can transform the industries we enter, whether it's media or politics."💗
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Drew Harwell @drewharwell.com · 06/12/2024
New: The TikTok sale-or-ban law is constitutional, a high-level appeals court says. The app, with 170 million U.S. users, could be banned nationwide next month. Next stop: the Supreme Court and a showdown with Trump, who's vowed to "save TikTok" however he can www.washingtonpost.com/technology/2...
washingtonpost.com
Appeals court upholds nationwide TikTok ban
The D.C. Court of Appeals made the expedited decision ahead of the TikTok ban’s looming Jan. 19 deadline, in a high-profile case pitting national security concerns against free speech.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 06/12/2024
Published my first piece as a Forbes contributor yesterday. thanks for sharing, @arturoarriagada.bsky.social !
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Arturo Arriagada @arturoarriagada.bsky.social · 05/12/2024
In the U.S., social media content creation is excluded from the census. As The Washington Post headlined in 2023, “millions work as creators. In official records, they barely exist.” Great piece by @brookeerinduffy.bsky.social. www.forbes.com/sites/brooke...
forbes.com
Why Labor Protection For Creators Is An Uphill Battle
Creators have few legal safeguards, especially when it comes to labor concerns. But change may be on the horizon.
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alice e marwick @alicetiara.bsky.social · 04/12/2024
Thrilled to announce the @datasociety.bsky.social Generative AI & Labor Primer by Aiha Nguyen & Alexandra Mateescu. It covers how GenAI impacts many forms of work, the human labor behind GenAI & AI's impact on worker control & surveillance. A labor/tech must-read! datasociety.net/library/gene...
datasociety.net
Generative AI <p>and Labor
This new primer shows that understanding how AI will affect work requires examining how work is organized, how industries are structured, and whose and what work is valued.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 26/11/2024
Alas, it seems I have "shiny project syndrome": the phase of writing where all new research topics are distractingly beguiling ✨
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Pawel Popiel @ppopiel.bsky.social · 21/11/2024
Our special Issue on platforms, power & friction is officially out with shiny volume and issue numbers in @icsjournal.bsky.social, just in time for thinking about the interplay between platform power and authoritarianism www.tandfonline.com/toc/rics20/2...
tandfonline.com
Information, Communication & Society
Special Issue: Platforms, Power, and Friction. Guest Editors: Pawel Popiel and Krishnan Vasudevan. Volume 27, Issue 10 of Information, Communication & Society
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 21/11/2024
Hey friends studying influencers, creators, livestreamers and the like... Be sure to check out our ICA Pre-conference on "Debating Creator Culture," which is slated for June 11, 2025. Submissions are open through January 31. More details here: www.ccsn.site/ica
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Luciano Floridi @floridi.bsky.social · 20/11/2024
We have open positions for postdoctoral researchers at Yale's Digital Ethics Center (dec.yale.edu); please check! A) Open areas of expertise: postdocs.yale.edu/po... B) Social data science: postdocs.yale.edu/po...
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404 Media @404media.co · 20/11/2024
AI Pimping' is here: AI-generated influencers that steal content from human models and adult content creators have taken over Instagram 🔗 www.404media.co/inside-the-b...
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Nate Jensen @natemjensen.bsky.social · 20/11/2024
It’s academics avoiding grading midterms.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 20/11/2024
The masculinization of a long-feminized field: www.fastcompany.com/91231330/new...
fastcompany.com
News influencers are overwhelmingly male. No wonder there's a Republican bias
As trust in mainstream media fades, influencers are acting like the next generation’s news anchors. Two-thirds of them are men.
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 18/11/2024
"About one-in-five U.S. adults (21%) say they regularly get news from news influencers on social media, according to a survey of 10,658 Americans conducted in summer 2024. This is especially common among younger adults: 37% of those ages 18 to 29 say they regularly get news from influencers."
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 18/11/2024
Three newsletter suggestions for those interested in creator economy news: 1. Kaya Yurieff's The Information Newsletter @kyurieff.bsky.social www.kayayurieff.com 2. Passionfruit Creator Economy News passionfru.it 3. The Publish Press from Colin & Samir www.thepublishpress.com Others?
theinformation.com
Kaya Yurieff
Team Leader, Creator Economy | The Information
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Brooke Erin Duffy @brookeerinduffy.bsky.social · 17/11/2024
Happy 17th (!) Gotcha Day to my sweet Peanut. It's a tough one, just a few days after a devastatingly grim cancer diagnosis. I'm cherishing every moment, every purr, every snuggle....
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jess rauchberg @jessrauchberg.bsky.social · 15/11/2024
can't wait to be in conversation with @producing2power.bsky.social, @brookeerinduffy.bsky.social, and Michelle Beaver tomorrow!! we're gonna talk about all things creator studies. Link to register below ⤵️
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Jess Maddox @jessmaddox.bsky.social · 13/11/2024
A year and a half ago, I wrote an op-ed asking why there were no legal protections to the children of influencers and family vloggers. Today, The Conversation US runs my follow-up, in which I detail what's changed and what still desperately needs to. theconversation.com/us-states-ar...
theconversation.com
US states are finally starting to put in place protections for the kids of family vloggers
Family vlogging can seem benign, even heartwarming. But kids can’t consent to appear in these videos − and, in most states, have no claim to any of the earnings.
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