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Jess Maddox

@jessmaddox.bsky.social
4.9K followers 793 following 948 posts

Social media professor + expert Writing ANATOMY OF AN INTERNET SCANDAL + PARASOCIAL Repp’d by Aevitas Creative Management Thoughts mine

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Jess Maddox @jessmaddox.bsky.social · 29/09/2026
Apparently when you yap on the internet for long enough, they let you co-host a podcast. Thrilled to announce I’m joining BBC’s The Interface, their podcast on all things tech. www.bbc.co.uk/mediacentre/...
bbc.co.uk
The Interface, BBC Studios' flagship technology podcast, returns with a new co-host and refreshed editorial focus
This season, Jessica Maddox joins returning co-host and BBC technology columnist, Thomas Germain
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Jess Maddox @jessmaddox.bsky.social · 28/09/2026
As an editor-in-chief of a new academic journal, your hallucinated, AI slop submissions risk damaging our credibility. Your AI use has an impact beyond you.
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Jess Maddox @jessmaddox.bsky.social · 14/09/2026
I'm a launching a new quarterly newsletter for everyone to keep up with my career updates and thoughts on tech, social media, and the creator economy. Subscribe (for free, always!): drjessmaddox.substack.com/p/footnotes
drjessmaddox.substack.com
Footnotes
A way to keep up and connect
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Jess Maddox @jessmaddox.bsky.social · 13/09/2026
Shana Tova! And of course, free Palestine.
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Zócalo Public Square @zocalopublicsquare.bsky.social · 10/08/2026
Jimothy, the wild raccoon from Seattle, is a summer star—a sensation! Why has he moved the internet and IRL worlds? Media scholar @jessmaddox.bsky.social explains. zps.la/45ifaYz
zps.la
Jimothy Is Keeping It Real | Essay
A Seattle Raccoon Is the Antidote to a Season of Bad Lettuce, AI Slop, and Record-Breaking Heat
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Jess Maddox @jessmaddox.bsky.social · 10/08/2026
For Zocalo Public Square, I wrote about Jimothy, the viral raccoon who captured the hearts of all this summer. In a time when AI slop has come for the Internet's pets and animals, Jimothy is something LLMs could never dream of - he's real. www.zocalopublicsquare.org/jimothy-is-k...
zocalopublicsquare.org
Jimothy Is Keeping It Real | Essay
A Seattle Raccoon Is the Antidote to a Season of Bad Lettuce, AI Slop, and Record-Breaking Heat
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Jess Maddox @jessmaddox.bsky.social · 05/08/2026
New article out new in Creator & Influencer Studies: Breadwinner or breadmaker: analyzing contradictions in tradwife creators’ entrepreneurial labor, political ideology, and digital self-presentation. link.springer.com/article/10.1...
link.springer.com
Breadwinner or breadmaker: analyzing contradictions in tradwife creators’ entrepreneurial labor, political ideology, and digital self-presentation - Creator and Influencer Studies
A portmanteau of “traditional” and “wife,” the online “tradwife” trend evokes “traditional” values, religious faith, and antifeminism. Some have amassed sizable—and profitable—followings as content cr...
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Dr Carolina Are / Blogger On Pole @bloggeronpole.bsky.social · 22/07/2026
Hot off the press, the latest collab between yours truly & @pambriggs.bsky.social is now out, open access, in Creator & Influencer Studies. link.springer.com/content/pdf/...
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Dr Carolina Are / Blogger On Pole @bloggeronpole.bsky.social · 22/07/2026
We’re very grateful to our participants, who shared these thoughtful reflections, and sometimes very personal stories, with us. Massive thanks to @jessmaddox.bsky.social and the team at C&IS for such a smooth and generative peer review process!
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Jess Maddox @jessmaddox.bsky.social · 23/07/2026
Our second article is out now in Creator & Influencer Studies! Carolina Are & Pamela Briggs present a framework for understanding tensions between work policies the needs of those adopting content creation as a side hustle or as means of promoting other work. link.springer.com/article/10.1...
link.springer.com
Collapsing occupational identities on social media: new approaches to digital identity management - Creator and Influencer Studies
This study observes social media users who have collapsed digital occupational identities in a professional landscape characterised both by precarity and by the need to find meaning at work. It aims t...
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Jess Maddox @jessmaddox.bsky.social · 17/07/2026
Has your research ever been called “too descriptive?” My co-authors & I got so fed up we wrote 10k words on why descriptive research matters, how it differs from critical research, & why it’s no accident that “critique” is being levied in mass comm at this moment. academic.oup.com/ct/advance-a...
academic.oup.com
In defense of qualitative description: reclaiming “little t” theory as a site of knowledge advancement
Abstract. This article problematizes post-positivism’s stronghold on the mass communication canon and defends the use of qualitative description as a legit
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Jess Maddox @jessmaddox.bsky.social · 13/07/2026
I had Covid. Then my dog died. Getting back to work with brain fog from both of those things sucks.
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Jess Maddox @jessmaddox.bsky.social · 09/07/2026
Just paid $480 for my yearly faculty parking pass, so I once again have to say that it is such a scam to have to pay to park at your job.
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Jess Maddox @jessmaddox.bsky.social · 07/07/2026
The deadlines for two Creator & Influencer Studies special issues have been extended! Reconsidering Visibility and Value in the Creator Economy | Misogynoir, the Manosphere, and Content Creation as Black Media Battlegrounds are open through July 30. link.springer.com/journal/4453...
link.springer.com
Creator and Influencer Studies
Creator and Influencer Studies publishes studies of content creators, influencers, content production, and creator/influencer cultures examining the ...
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Jess Maddox @jessmaddox.bsky.social · 06/07/2026
The first peer-reviewed article in Creator and Influencer Studies is out now! The editorial team is thrilled to see this wonderful piece on women of color gaming creators by University of Michigan (USA) Ph.D. candidates Kristen Leer and Alexis McCarroll link.springer.com/article/10.1...
link.springer.com
Cozy gaming: investigating how gamers use TikTok for digital resistance - Creator and Influencer Studies
Cozy games are a genre marked by elements designed to evoke feelings of safety, abundance, and softness. The rising popularity of this genre is often misattributed to increased desires for escapism an...
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Jess Maddox @jessmaddox.bsky.social · 01/07/2026
My sweet, perfect Samson crossed the rainbow bridge yesterday. He was diagnosed with dementia in March, and it was fast and aggressive. We made the decision to end his suffering. He taught me unconditional love, and that I was worthy of love. Hug your fur babies tight tonight.
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Candice Odgers @candiceodgers.bsky.social · 23/06/2026
Scary stories about teens sell. The data tells a different story. After decades studying adolescent mental health, here's what I found: This isn't an anxious generation. It's a resilient one. Let's start treating them that way. go.ted.com/candiceodgers
go.ted.com
What we're getting wrong about teens and tech
For years, the warning has been: smartphones are destroying a generation. But developmental psychologist Candice Odgers says that decades of data on teens tells a different story — violence, alcohol u...
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Jess Maddox @jessmaddox.bsky.social · 22/06/2026
It took six and a half years, but I finally got Covid. And a double ear infection and strep, but who’s counting?
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Jess Maddox @jessmaddox.bsky.social · 16/06/2026
REMINDER!! Creator & Influencer Studies is open for article submissionsI also have 20 article process charge (APC) waivers to use before the end of the year, so submit now!
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Jess Maddox @jessmaddox.bsky.social · 15/06/2026
Internet fame symposium time at the University of London!
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Jess Maddox @jessmaddox.bsky.social · 13/06/2026
I’m off to England tonight to give a talk at the University of London called “Researching Internet Fame and (Shitty) Digital Futures.” Basically, I ask how we as researchers can avoid some of the Internet’s most toxic practices of public shaming and clout chasing while we research those very things.
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Jess Maddox @jessmaddox.bsky.social · 10/06/2026
Ever wonder how parasocial relationships took over social media, pop culture, and fandom? I got you. My first general audience book on social media, PARASOCIAL: HOW STRANGERS STRUCTURE OUR ONLINE (AND OFFLINE) LIVES will be published by Sourcebooks in North America & Urano in Spain in Spring 2028
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Jess Maddox @jessmaddox.bsky.social · 08/06/2026
If anyone would like to feel ancient, I’m teaching a high school media camp this week. A student asked me why film is called film. They didn’t know it used to be shot on actual film.
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Jess Maddox @jessmaddox.bsky.social · 05/06/2026
You don’t always know I run my department’s Instagram account. But there will be signs.
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Jess Maddox @jessmaddox.bsky.social · 05/06/2026
So…anybody interested in a book on parasocial relationships and social media 👀👀
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Zizi Li, Ph.D. @zizilizizi.bsky.social · 04/06/2026
Slight tangent, but this reminds me of this symposium at Cal State Long Beach where Bruce Thompson from Microsoft was literally begging profs to get students AI-ready 🤮 + raving about how this Fall semester educators will be building our own agents to interact with students🤮
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Jess Maddox @jessmaddox.bsky.social · 04/06/2026
I’m extremely online for a living. My husband stays in his niche hyper fixation internet. Last week he told me about the Lego drama. Now that it’s gone viral he’s living for the fact he knew something about social media before me. I love this for him after a decade of, “have you seen -yes”
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Jess Maddox @jessmaddox.bsky.social · 02/06/2026
More evidence that dismissing media addiction as real thing is bad, actually. Great reporting from 404 as usual. www.404media.co/microsoft-wa...
404media.co
Microsoft Wants to 'Make People Addicted' to its New AI Assistant, Internal Documents Reveal
Planning documents for "Scout" say the plan is to "make people addicted" to the tool before adding new features.
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Jess Maddox @jessmaddox.bsky.social · 02/06/2026
My book advance hit my bank (yay!) but now I have to fill out all this paperwork for the university I work at for financial disclosures and outside compensation (boo). It is the most convoluted process and I am begging universities to be straightforward about something for once in their lives.
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Jess Maddox @jessmaddox.bsky.social · 01/06/2026
I'm incredibly proud of this one: I have a chapter out now in the Routledge Companion to Social Media Influencers called "Toward an Influencer Production Studies: Between-the-line labor in the Creator Economy." www.taylorfrancis.com/chapters/edi...
taylorfrancis.com
Toward an influencer production studies | 4 | Between-the-line labor i
This chapter presents an overview of thinking about the production and distribution of influencer content, specifically by combining foundational readings in
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Jess Maddox @jessmaddox.bsky.social · 30/05/2026
As an influencer researcher who just finished Yesteryear, there are a few things I want to commend the book on: 1. Showing how trad wife and girl boss influencers are two sides of the same coin 2. Showing that all brand identity is built on exclusion.
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Jess Maddox @jessmaddox.bsky.social · 29/05/2026
I swear to god if any of you accuse me of using AI because I like to use an em dash in my writing
static.klipy.com
Angry Bert from Sesame Street
ALT: Angry Bert from Sesame Street
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Jess Maddox @jessmaddox.bsky.social · 27/05/2026
I appreciate my editor so much because she uses the same amount of exclamation marks in emails as I do.
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Jess Maddox @jessmaddox.bsky.social · 27/05/2026
Margo’s Got Money Troubles is truly one of the best shows on TV right now. I research social media for a living, and I get fed up with how social media is represented in media. It almost always falls into two camps: Alarmist moral panic or frivolous, vain, cheap joke.
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Jess Maddox @jessmaddox.bsky.social · 21/05/2026
For the reviewer 2s of the world: if you want to be jerks, you do you. But ways people in a smalle, niche field can figure out it’s you: 1. You only recommend your own work as things to improve the quality of the submission. (Continued)
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Jess Maddox @jessmaddox.bsky.social · 20/05/2026
See you at Association of Internet Researchers this October in Mexico City! Very proud of my fabulous PhD advisee Sara Epps for leading this project on white feminine archetypes in RushTok
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Jess Maddox @jessmaddox.bsky.social · 18/05/2026
Some of the things I’m reading this summer to write my third book on social media (+other projects)
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Rep. Janelle Bynum @bynum.house.gov · 17/05/2026
An attack on Black America is an attack on all of America. Remember: if they come for us, they’ll come for you next. www.nytimes.com/2026/05/16/u...
nytimes.com
The Fight for Voting Rights Returns to Selma
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Jess Maddox @jessmaddox.bsky.social · 17/05/2026
There's been a lot of conversation about clipping. I almost wrote my dissertation about this back in 2017. And as tenured prof in social media, I'm pretty ambivalent about this practice. www.npr.org/2026/05/12/n...
npr.org
The clipping economy: How short-form video 'clippers' are overrunning the internet
Short-form clips of long interviews and shows are taking over the internet. But behind the sea of social media clips are marketplaces offering freelance clippers money per view.
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Trans-Asian Transcultural Fandom @transasianfan.bsky.social · 24/04/2026
Announcing the lineup of presenters for the Trans-Asian Transcultural Fandom Symposium 🫶 Our event is free and open to all 🆓 Sign up today ▶️ tinyurl.com/tatf2026 or scan the QR code 📲 💌 Follow us for updates! #Fandom #FanStudies #TransculturalFandom #KPop #kpopfandom #fandoms #asianfandom
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Emily M. Bender @emilymbender.bsky.social · 17/05/2026
The kids are alright. Quite on top of everything else, what kind of bozo makes a graduation speech that isn't actually about the graduates?
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Jess Maddox @jessmaddox.bsky.social · 17/05/2026
What should we make of Hollywood’s turn toward microdramas, as well as TikTok’s heavy investment in them? How is any of this different than Quibi? @krystenstein.bsky.social and I answer those questions in our latest op-ed for The Conversation. theconversation.com/tiktoks-popu...
theconversation.com
TikTok’s popular microdramas shrink TV into bite-sized chunks
As TikTok invests in short-form scripted series, it’s leaning into the same storytelling, advertising and viewing habits that defined television.
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Jess Maddox @jessmaddox.bsky.social · 17/05/2026
I may be plant based most of the time, but I still love grilling a steak.
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Jess Maddox @jessmaddox.bsky.social · 15/05/2026
Listen. I play this dumb little train game to relax at night instead of scrolling. The “objectives” of the game are to build your train empire and you often do so through helping facilitate the building of major historical projects. But tell me why this new objective is building Chernobyl.
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Jess Maddox @jessmaddox.bsky.social · 10/05/2026
I haven’t done a recent adventures in cooking roundup in a while 1. Pretzels and Creature Comforts beer cheese. 2. Homemade Taco Bell vegan fiesta cheesy potatoes 3. Sweet potato black bean bowls 4. Homemade spicy tofu pho
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Jess Maddox @jessmaddox.bsky.social · 23/04/2026
On this International Creator Day, I'm excited to share I've been appointed a founding member of the American Influencer Council's Academic Advisory Circle to bridge creator economy research and industry practice.
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Jamie Pietruska @jpietruska.bsky.social · 23/04/2026
Apparently someone took a hairdryer to Charles de Gaulle airport to manipulate a temperature sensor to win a bet on #Polymarket. Weird--but not new! My recent @aeon.co essay on weather gambling mentions early 20th-c. data manipulation & bribery for exactly the same purpose. aeon.co/essays/what-...
aeon.co
What is the real cost of betting on weather catastrophes? | Aeon Essays
As prediction markets turn disasters into tradable bets, what do we lose? This essay explores the real cost of monetising weather catastrophes.
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Jess Maddox @jessmaddox.bsky.social · 15/04/2026
New publication! Anne Herfurth, a University of Alabama Management Information Systems PhD student, and I conducted a textual analysis of news coverage of the 2023-2024 mass layoffs in the Tech industry. journals.sagepub.com/doi/10.1177/...
journals.sagepub.com
Mapping the relationship between journalistic discourse, tech industry layoffs, and artificial intelligence - Anne Herfurth, Jessica Maddox, 2026
The tech industry’s 2023–2024 mass layoffs represented a critical moment in which an infallible industry seemed to suddenly lay bare its weak spots. Historicall...
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Jess Maddox @jessmaddox.bsky.social · 02/04/2026
Thank you, News Creator Corps, for highlighting our journal, Creator and Influencer Studies! We had a great conversation about avoiding monolithic, white-focused/American-centric research, research privacy concerns, the slow speed of academic research, and more newscreatorcorps.org/2026/04/jess...
newscreatorcorps.org
Meet Jessica Maddox, the first editor of a creator research journal - News Creator Corps
Creator and Influencer Studies is currently soliciting research for three special issues.
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