Light Helmets thinks the football industry is going about player safety all wrong -- and that a monopoly has kept things from changing fast enough. Here's how its CEO, Nick Esayian, is trying to change the game.
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The Business of Selling Football Helmets Is More Smash Mouth Than the Game Itself
Nicholas Esayian's Light Helmets offers an innovative approach to keeping players safe and already has NFL pros wearing its product. But can he break through the entrenched competition's defense?