Learn more about why Light thinks football is headed in the wrong direction, and why they've had a hard time changing things, in my latest for @inc.com here:
www.inc.com/brian-contre...
inc.com
The Business of Selling Football Helmets Is More Smash Mouth Than the Game Itself
Nicholas Esayian's Light Helmets offers an innovative approach to keeping players safe and already has NFL pros wearing its product. But can he break through the entrenched competition's defense?