Reposted by Brendan Mc
In 1976, Amory Lovins observed that people do not want energy itself; they want what energy does.
Since then, advancements in wind, solar, batteries, and efficiency have modernized the energy “soft path” that is at the core of RMI’s practice: ow.ly/W8V250ZWw5i
![Comic. [Two images of Earth, one centered on Africa, with a dotted line behind, and the other in the foreground with a target marked in the Indian Ocean.] [caption] Dire news: An asteroid is on course to hit the Earth exactly *opposite* the Yucatán Peninsula, bringing *back* the dinosaurs.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:cz73r7iyiqn26upot4jtjdhk/bafkreicpi7i7uw3s4sgd5vpw4vhqeoc6nqabk27v6agwwuoa67syokp54q)
