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Brian Madden

@bmad.com
509 followers 53 following 24 posts

VP & Futurist at Citrix. AI + knowledge work. Built a second brain, published it at brianmadden.ai. 32 yrs in enterprise tech. Paris.

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Brian Madden @bmad.com · 12/03/2026
Apple's latest UI simplification makes me feel like we're another step closer to idiocracy. Is this to prepare for the transition to a touch-based macOS. Or because hoomans are too simple-minded to do anything but simple tasks? ("Sir, your AI CUA is here, please step away from the drop-down menu.")
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Brian Madden @bmad.com · 05/03/2026
OpenAI released GPT-5.4 thinking today. It has native computer use capabilities and scored 75% on the OSWorld benchmark. The median human is 72.4%.
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Brian Madden @bmad.com · 05/03/2026
Introducing: the "Cognitive Stack". Whenever you think about how AI impacts work, be specific about which part of the stack you're talking about. citrix.com/blogs/2026/02/25/understanding-the-cognitive-stack-why-your-ai-strategy-is-focused-on-the-wrong-layer/
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Brian Madden @bmad.com · 02/03/2026
I published and open sourced my second brain as an open-source knowledge module any AI can load. No chatbot. No website to read. Your AI connects via MCP and reasons with all my articles, frameworks, and current thinking on workplace AI. brianmadden.ai
brianmadden.ai
brianmadden.ai — Brian Madden's expert knowledge module for AI
Brian Madden's published frameworks, arguments, and frontier thinking on AI and knowledge work—structured so any AI assistant can load it.
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Brian Madden @bmad.com · 20/05/2025
Your CEO just sent the company-wide "We're now AI-first" memo. Now what? Trying to figure out "where to apply AI", or "what's our AI strategy?" is the wrong question. The right question is: "What will we do when the things we value in system change?" www.citrix.com/blogs/2025/0...
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Brian Madden @bmad.com · 06/05/2025
In 2025, work no longer lives in a fixed location—it emerges dynamically, wherever a worker connects to a workspace. www.citrix.com/blogs/2025/0...
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Brian Madden @bmad.com · 21/04/2025
What does "AI" mean at Citrix? When we talk about AI, we're probably talking about one of these three things: 1. AI in our products 2. AI we use internally 3. AI shaping our customers’ workplaces Details are in my latest blog post: www.citrix.com/blogs/2025/0...
citrix.com
What does “AI” mean at Citrix? - Citrix Blogs
What is Citrx's AI strategy? Brian Madden takes a closer look at how Citrix is looking at AI and incorporating it into its products and across the organization.
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Brian Madden @bmad.com · 17/04/2025
Shopify CEO’s leaked memo is brutal—and brilliant. Meetings, Slack, tools… all friction. It’s a manifesto for the real future of work: AI-augmented workers cutting through the noise from the bottom up. Not someday. Now. Execs everywhere are feeling this.
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Brian Madden @bmad.com · 14/04/2025
Your workers didn't wait for your permission before bringing AI into your org. Now what do you do about it? www.citrix.com/blogs/2025/0...
citrix.com
Making sense of AI in the workplace: A starting point for leaders - Citrix Blogs
While companies debate AI strategy, workers are already using it. In this post, Brian Madden explores what’s really happening and what leaders must do next.
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Brian Madden @bmad.com · 07/04/2025
I'm blogging again, this time from the official Citrix blog site(!) I'll be writing weekly about the future of work, AI in the workplace, the evolution of Citrix, and what I'm seeing in the industry and the inside Citrix. First post is live about my 6 weeks at Citrix: www.citrix.com/blogs/2025/0...
Shawn Bass and me on stage at Citrix UNITE 2025 in New Orleans. This photo is from the keynote where Shawn's welcoming me on stage for the first time as a Citrix employee.
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Brian Madden @bmad.com · 18/02/2025
I'll bet you didn't have this on your 2025 bingo card: I just joined Citrix! Details here: www.linkedin.com/posts/bmadde...
linkedin.com
Brian Madden on LinkedIn: I just joined Citrix! Those who know me know I’ve spent my 30-year career…
I just joined Citrix! Those who know me know I’ve spent my 30-year career orbiting Citrix. From the early years (last century!) when I worked with WinFrame &…
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Mustafa Suleyman @mustafasuleymanai.bsky.social · 21/12/2024
As I told Manoush on @npr.org yesterday, this last wave of tech (social media, search, etc.) helped people access information. AI instead helps people create new knowledge and ideas. That's why this moment feels so different—that’s why it matters so much. www.npr.org/2024/12/20/g...
npr.org
AI pioneer Mustafa Suleyman shares his vision for the future of AI
Mustafa Suleyman has played a pivotal role in the evolution of AI, as co-founder of DeepMind and now as CEO of Microsoft AI. This hour, he reflects on his career and shares his vision for the future.
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Ethan Mollick @emollick.bsky.social · 22/12/2024
o3 looks too expensive for most use (for now). But for work in academia, finance & many industrial problems, paying hundreds or even thousands of dollars for a successful answer would not be prohibitive. If it is generally reliable, o3 will have multiple use cases even before costs inevitably drop.
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Ethan Mollick @emollick.bsky.social · 22/12/2024
Bluesky can be a fraught place to post about AI but it is worth noting that the buzz over o1 (& now o3) is not “hype.” We know o1 can actually do some very hard tasks (see my post) & o3 appears to represent a big further leap. They aren’t AGI, but will matter. www.oneusefulthing.org/p/what-just-...
oneusefulthing.org
What just happened
A transformative month rewrites the capabilities of AI
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Arvind Narayanan @randomwalker.bsky.social · 24/09/2024
AI Snake Oil is out today! The book has been five years in the making. The first chapter is online. It is 30 pages long and summarizes the book’s main arguments. We're grateful for all the early interest and support. Let us know what you think of the book! www.aisnakeoil.com/p/starting-r...
INTRODUCTION

Imagine an alternate universe in which people don’t have words for different forms of transportation—only the collective noun “vehicle.” They use that word to refer to cars, buses, bikes, spacecraft, and all other ways of getting from place A to place B. Conversations in this world are confusing. There are furious debates about whether or not vehicles are environmentally friendly, even though no one realizes that one side of the debate is talking about bikes and the other side is talking about trucks. There is a breakthrough in rocketry, but the media focuses on how vehicles have gotten faster—so people call their car dealer (oops, vehicle dealer) to ask when faster models will be available. Meanwhile, fraudsters have capitalized on the fact that consumers don’t know what to believe when it comes to vehicle technology, so scams are rampant in the vehicle sector.

Now replace the word “vehicle” with “artificial intelligence,” and we have a pretty good description of the
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Gabe Knuth @gabeknuth.bsky.social · 19/12/2024
It's that time of year when I'm reminded of the earliest #Citrix page on the Internet Archive's Wayback Machine, complete with all the modern flavor that a website from 1996 can pack in, like animated snowflakes, an animated snowman, and a visitor counter: web.archive.org/web/19961221...
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Simon Willison @simonwillison.net · 19/12/2024
If you read nothing else about AI this week, read this - absolutely fascinating, ties together a whole bunch of recent developments in the field Wrote my own notes here but really this piece defies summarization, you should absorb the whole thing simonwillison.net/2024/Dec/19/...
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Brian Madden @bmad.com · 19/12/2024
My AI predictions for EUC in 2025, via the "Impact of AI: Explored" podcast with @jamesoreganeuc.bsky.social & @gkunst.bsky.social. Listen here: www.buzzsprout.com/2317233/epis... Or watch on YouTube: www.youtube.com/watch?v=KJLp...
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Brian Madden @bmad.com · 18/12/2024
My thesis on the future of end user computing (EUC) + AI: 1. AI Agents will be the new knowledge workers 2. They will use Windows desktops 3. Those desktops will be remoted 4. This model will last longer than we think I gave a talk about this in London last month: www.youtube.com/watch?v=wFgf...
youtube.com
EUC Forum Winter Meeting 2024 - The Evolution and Future of End User Computing (EUC)
YouTube video by EUC Forum
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Brian Madden @bmad.com · 25/11/2024
I will be giving "Part 2" of this talk tomorrow at the EUC Forum's winter meeting in London. I'll dig deeper into how AI agents will impact EUC and the workplace, and why I believe remotely-delivered Windows desktops will emerge as the enabling infrastructure for this revolution. 🔥🚀🍻
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Rob Beekmans @robbeekmans.bsky.social · 25/11/2024
The End User Computing (EUC) community once started with the ThinList, then we moved to Twitter. It was time to move again, so we packed our bags and landed on BlueSky, if you want to find the community, here is a starter pack for you. go.bsky.app/TcjBoLJ
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Ruben Spruijt @spruijt.bsky.social · 19/11/2024
Planning for the next release of the #EUC #HexaGrid: The new infographic and whitepaper will be released in early 2025. 😍 If you have any suggestions, updates, or additions, feel free to DM or - ruben @ dizzion.com #TechNews #VDi #DaaS #DEX #Security #AI
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Brian Madden @bmad.com · 21/11/2024
My Oct 2024 keynote from EUC World: Independence, where I reminisced about the old days of EUC and how we got to where we are today, and shared my vision for the future of EUC. Hint: The AI agents will need anywhere, anytime, always-on access to Windows. 🤔 www.youtube.com/watch?v=Dkuo...
youtube.com
EUC World Keynote
YouTube video by Dr. Alex
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Brian Madden @bmad.com · 03/06/2024
Turns out I was wrong about security concerns of the upcoming Microsoft Recall AI screen recording feature being overblown. Great writeup from Kevin Beaumont: doublepulsar.com/recall-steal...
doublepulsar.com
Recall: Stealing everything you’ve ever typed or viewed on your own Windows PC is now possible.
Photographic memory comes to Windows, and is the biggest security setback in a decade.
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Brian Madden @bmad.com · 29/05/2024
My detailed analysis of the newly-announced Microsoft Windows "Recall" feature. BLUF: All the things I love about it as an individual are the things that terrify me about it as an employee. Not that this matters, as companies will adopt anyway. 🤷‍♂️ www.linkedin.com/pulse/micros...
linkedin.com
Microsoft Recall: An analysis of the issues & prediction of the evolution of the AI workplace
People are nervous about the upcoming Microsoft Windows “Recall” feature. For now, it stays local to your computer, and security fears are overblown.
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