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Brian Madden

@bmad.com
509 followers 53 following 24 posts

VP & Futurist at Citrix. AI + knowledge work. Built a second brain, published it at brianmadden.ai. 32 yrs in enterprise tech. Paris.

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Brian Madden @bmad.com · 12/03/2026
Apple's latest UI simplification makes me feel like we're another step closer to idiocracy. Is this to prepare for the transition to a touch-based macOS. Or because hoomans are too simple-minded to do anything but simple tasks? ("Sir, your AI CUA is here, please step away from the drop-down menu.")
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Brian Madden @bmad.com · 05/03/2026
Introducing: the "Cognitive Stack". Whenever you think about how AI impacts work, be specific about which part of the stack you're talking about. citrix.com/blogs/2026/02/25/understanding-the-cognitive-stack-why-your-ai-strategy-is-focused-on-the-wrong-layer/
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Brian Madden @bmad.com · 20/05/2025
Your CEO just sent the company-wide "We're now AI-first" memo. Now what? Trying to figure out "where to apply AI", or "what's our AI strategy?" is the wrong question. The right question is: "What will we do when the things we value in system change?" www.citrix.com/blogs/2025/0...
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Brian Madden @bmad.com · 06/05/2025
In 2025, work no longer lives in a fixed location—it emerges dynamically, wherever a worker connects to a workspace. www.citrix.com/blogs/2025/0...
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Brian Madden @bmad.com · 17/04/2025
Shopify CEO’s leaked memo is brutal—and brilliant. Meetings, Slack, tools… all friction. It’s a manifesto for the real future of work: AI-augmented workers cutting through the noise from the bottom up. Not someday. Now. Execs everywhere are feeling this.
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Brian Madden @bmad.com · 07/04/2025
I'm blogging again, this time from the official Citrix blog site(!) I'll be writing weekly about the future of work, AI in the workplace, the evolution of Citrix, and what I'm seeing in the industry and the inside Citrix. First post is live about my 6 weeks at Citrix: www.citrix.com/blogs/2025/0...
Shawn Bass and me on stage at Citrix UNITE 2025 in New Orleans. This photo is from the keynote where Shawn's welcoming me on stage for the first time as a Citrix employee.
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Brian Madden @bmad.com · 19/12/2024
My AI predictions for EUC in 2025, via the "Impact of AI: Explored" podcast with @jamesoreganeuc.bsky.social & @gkunst.bsky.social. Listen here: www.buzzsprout.com/2317233/epis... Or watch on YouTube: www.youtube.com/watch?v=KJLp...
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