New Zealand Labour has launched its 2026 general election campaign slogan: “Better starts now.” It’s a pretty good slogan. It’s a creative take on the classic challenger positioning of …

In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging as a powerful tool for political communication. Why ar…

A new report exposes the glaringly misleading political campaign ads threatening to derail our democracy

Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: it’s simply not true in any direct sense. A vote in May, in a set of devolved a…

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, human conversation gets Reeves access to a culturally eng…

A trusted introduction from a creator to your candidate is gold for building awareness, credibility and actionable data.

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood 2026 as a presidential contest between Sarwar and Swinney. As…

For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent delivery of national renewal. However, this narrative doesn’t …

I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour’s 2015 and 2024 general election campa…

The arrival of generative AI has made it even more urgent to bring forward a new code of conduct for campaigning.

Benedict Pringle argues Labour should take a leaf out of the Tories' book when it comes to Reform.

In this week’s episode of The Political Marketing Podcast, I sit down with a true trailblazer in the field of political advertising, Sam Jeffers. Sam is the founder of Who Targets Me, a trans…

Meta follows Google (and TikTok and Microsoft) and leaves the EU political advertising market. The damage will be significant.

In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons Lowe, CEO of Survation, one of the UK’s most influential market research firms.&n…

In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential figures in British advertising and political communication. Chris helped advise th…

The political parties' ad strategies deployed during last year's election were surprising and have implications for the current and future political landscape.

France has accused Russian agents of targeting Brigitte Macron, the president’s wife who was a teacher, with a video generated by artificial intelligence that appears to show a former pupil accusing h...

As the dust settles from this week’s local and mayoral elections, one thing seems clear: the UK’s political landscape shifted. Labour and the Conservatives lost their grip as voters fragmented towards...

In a 5-4 decision in Ontario (Attorney General) v. Working Families Coalition (Canada), the Supreme Court of Canada struck down Ontario's spending…

Podcast Episode · The Ezra Klein Show · 18/03/2025 · 1h 18m

Plus: These are the most common font pairings in design

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.

From voters picking up ‘bad vibes’ to the Brat girl summer, vague instincts now make the world go round. Does this represent a crisis of seriousness or has it always been feelings that make us human?