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Tom Roach

@tomroach.bsky.social

354 followers 63 following 16 posts

Advertising strategy and effectiveness person. Blogs here www.thetomroach.com. Still tweet.

Posts Replies Media

Reposted by Tom Roach

DuBose @dubose.bsky.social · 22/03/2025

Someone deserves a waffle party in IKEA’s marketing department… h/t Australia’s foremost furniture expert @tomroach.bsky.social

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Tom Roach @tomroach.bsky.social · 04/03/2025

Sweet. Thank you BBH for the unexpected smile in the mind.

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Tom Roach @tomroach.bsky.social · 15/01/2025

Every flavour of strategy. Creative strategy has never been more eclectic but more fragmented. This is a call to entries for the APG Creative Strategy Awards 2025. We want to bring together all the best thinking of every kind. Pls spread far and wide. www.apg.org.uk/awards-2025

apg.org.uk

APG Creative Strategy Awards 2025

Click through for more information about the APG Creative Strategy Awards 2025.

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Tom Roach @tomroach.bsky.social · 17/12/2024

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content. My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation. www.marketingweek.com/brand-buildi...

marketingweek.com

Brand building must adapt to the age of creative fragmentation

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.

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Tom Roach @tomroach.bsky.social · 11/12/2024

‘Big Advertising’ needs to think small. It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things. First part of a two part case for change. www.marketingweek.com/tom-roach-bi...