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Benedict Pringle

@benedictpringle.bsky.social

302 followers 120 following 47 posts

I write about political marketing; host of The Political Marketing Podcast; author of “Primed: five election narratives to win your party’s nomination”; founder of politicaladvertising.co.uk.

Posts Replies Media

Benedict Pringle @benedictpringle.bsky.social · 03/02/2026

This is exactly the sort of thing Labour SHOULD NOT DO. I explain why here politicaladvertising.co.uk/2026/02/03/h...

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Benedict Pringle @benedictpringle.bsky.social · 16/11/2025

The Labour Party’s polling pro, @mcleodp.bsky.social, explains his view that Labour can’t rely on progressive votes alone. Listen to the full episode of The Political Marketing Podcast wherever you get your pods.

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Benedict Pringle @benedictpringle.bsky.social · 23/08/2025

Meta & Google announced they're banning political ads in the EU. What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply? I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode

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Benedict Pringle @benedictpringle.bsky.social · 20/07/2025

The essential dilemma for Labour over the course of this Parliament is whether their attempt to stem the flow of votes to Reform will prevent them from gaining tactical votes from LibDem & Green-minded voters

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Benedict Pringle @benedictpringle.bsky.social · 14/02/2025

Wait, what?

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Benedict Pringle @benedictpringle.bsky.social · 24/01/2025

Very good

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Benedict Pringle @benedictpringle.bsky.social · 11/01/2025

Finally got around to reading Lis Smith’s excellent book ‘Any Given Tuesday’. I was delighted to be reminded of (and learn additional context to) Michael J. Fox’s ad supporting Claire McCaskill. youtu.be/NrwOFWloXso?...

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Benedict Pringle @benedictpringle.bsky.social · 20/12/2024

There is no question: The phone has replaced our friends. www.profgalloway.com/people-are-t...

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Benedict Pringle @benedictpringle.bsky.social · 20/12/2024

Musk's X posts have received a total of 133 billion views since July, data analysis by The Washington Post shows. That's 15 times Trump's audience in the same period. And more than 16 times the combined reach of all accounts belonging to members of the incoming Congress.

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Benedict Pringle @benedictpringle.bsky.social · 25/11/2024

I think this line is strong. Frames choice as “as it was” or “try something new”.

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Benedict Pringle @benedictpringle.bsky.social · 24/11/2024

It’s never a good sign when you’re having to run long copy ads that start with the headline “the truth about <insert the thing everyone’s slagging>”

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Benedict Pringle @benedictpringle.bsky.social · 23/11/2024

If something looks like a political meme we’re more likely to engage with it than if it looks like a quote from politician’s speech. This is the simple audience insight that Labour are using to inform some of the design of their social content. Smart.

Keir Starmer’s speech made to look like a meme

Angela Rayner speech made to look like a meme

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Benedict Pringle @benedictpringle.bsky.social · 20/11/2024

The Conservatives are making hay with Labour’s plans to reduce inheritance tax relief for farm owners

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