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Rebecca Frazer

@beccafraz.bsky.social
529 followers 379 following 28 posts

Assistant Professor of PR in the College of Journalism and Communication at the University of Florida. I study media effects and media psychology.

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Reposted by Rebecca Frazer
Rebecca Frazer @beccafraz.bsky.social · 25/06/2026
Happy to share our latest publication, out today at Mass Communication and Society(1/n): www.tandfonline.com/eprint/UYVJA...
tandfonline.com
Mass Media Depictions of Victim Suffering: Testing Implications for Exemplification and Moral Influence
Recent work has reconceptualized Bandura’s moral disengagement paradigm as continuums of moral influence, whereby media cues can influence moral judgments by both weakening (disengaging) moral sens...
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Rebecca Frazer @beccafraz.bsky.social · 25/06/2026
Happy to share our latest publication, out today at Mass Communication and Society(1/n): www.tandfonline.com/eprint/UYVJA...
tandfonline.com
Mass Media Depictions of Victim Suffering: Testing Implications for Exemplification and Moral Influence
Recent work has reconceptualized Bandura’s moral disengagement paradigm as continuums of moral influence, whereby media cues can influence moral judgments by both weakening (disengaging) moral sens...
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Reposted by Rebecca Frazer
Matthew Grizzard @mattgrizz.bsky.social · 06/06/2026
The greatest trick the devil ever pulled was convincing the world mediation that includes c' is somehow different than a multiple regression model.
A version of "The Office" meme format featuring the character Pam Beesly.
In the top panel, hands hold up two statistical path analysis diagrams side-by-side for comparison. The left diagram is titled "PATH ANALYSIS: MEDIATION MODEL" and shows independent variable A, mediator variable B, and dependent variable C, with paths labeled rho_AB, Beta_1, and Beta_2. The right diagram is titled "PATH ANALYSIS: MULTIPLE REGRESSION MODEL" and shows predictor variables IV A and IV B leading to outcome variable DV C, labeled with the exact same paths (rho_AB, Beta_2, and Beta_1). The yellow subtitle reads, "Corporate needs you to find the differences between this picture and this picture."
In the bottom panel, Pam looks directly at the camera with a subtle smile. The yellow subtitle reads, "They're the same picture," delivering the punchline that a mediation model and a standard multiple regression model are mathematically identical in this context.
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Reposted by Rebecca Frazer
Journal of Communication @journal-of-comm.bsky.social · 15/05/2026
Pub Alert! Introducing JoC publication: “Walking the moral plank: using virtual reality to investigate moral decision-making under threat”, by Joomi Lee, @baldwin-j-a.bsky.social @lindsayhahn.bsky.social Glenna Read @sunjooahn.bsky.social Read here: doi.org/10.1093/joc/...
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Rebecca Frazer @beccafraz.bsky.social · 24/03/2026
Agreed.
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Reposted by Rebecca Frazer
Jacob T. Fisher @jacobtfisher.online · 18/03/2026
Hey y'all! Very pleased to announce that we'll be hosting Communication Science Futures again in East Lansing later this year. The conference in 2024 was a blast, and we're looking forward to running it back! Keynote speaker: James Pennebaker Submission deadline: June 5th. → commscifutures.com
commscifutures.com
Home | Communication Science Futures
Communication Science Futures is a conference aimed at addressing pressing issues and opportunities in the interdisciplinary, social...
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Rebecca Frazer @beccafraz.bsky.social · 11/03/2026
Proud of this project!
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Rebecca Frazer @beccafraz.bsky.social · 23/02/2026
Excited to share our latest work in Acta Psychologica (with @mattgrizz.bsky.social and Emily Moyer-Guse) on the influence of character depth on affective disposition processes (ADT) across five unfolding acts of a story (pre-registered). Results show... (1/2) authors.elsevier.com/sd/article/S...
authors.elsevier.com
ScienceDirect.com | Science, health and medical journals, full text articles and books.
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Reposted by Rebecca Frazer
Allison Eden @aeden.bsky.social · 10/12/2025
Very excited about this project introducing an integrative character-based network framework predicting success of novels and films. Idea and analysis credit to @gongxuanjun.bsky.social, with big thanks for including me, @fhopp.bsky.social @mattgrizz.bsky.social and Anna Wolfe. More info here:
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Rebecca Frazer @beccafraz.bsky.social · 24/11/2025
Out now in Scientific Reports! Despite high correlations, ChatGPT models failed to replicate human moral judgments. We propose tests beyond correlation to compare LLM data and human data. With @mattgrizz.bsky.social @andyluttrell.bsky.social @chasmonge.bsky.social www.nature.com/articles/s41...
nature.com
ChatGPT does not replicate human moral judgments: the importance of examining metrics beyond correlation to assess agreement - Scientific Reports
Scientific Reports - ChatGPT does not replicate human moral judgments: the importance of examining metrics beyond correlation to assess agreement
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Reposted by Rebecca Frazer
Matthew Grizzard @mattgrizz.bsky.social · 29/08/2025
OSU Comm is hiring an Assoc. or Full Prof. We are seeking someone to provide leadership for our undergrad journ program. The research focus includes journ, public opinion, audience analytics, science comm, or media economics, or other related topics. osu.wd1.myworkdayjobs.com/OSUCareers/j...
osu.wd1.myworkdayjobs.com
Associate Professor or Professor in Journalism - School of Communication
Screen reader users may encounter difficulty with this site. For assistance with applying, please contact hr-accessibleapplication@osu.edu. If you have questions while submitting an application, pleas...
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Reposted by Rebecca Frazer
Andy Luttrell @andyluttrell.bsky.social · 02/06/2025
Episode 108! @mattgrizz.bsky.social helps us appreciate the importance of characters in entertainment...using science! Apple: podcasts.apple.com/us/podcast/1... Spotify: open.spotify.com/episode/3Hpf... Web: opinionsciencepodcast.com/episode/char...
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Rebecca Frazer @beccafraz.bsky.social · 20/06/2025
Super cool work!
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Reposted by Rebecca Frazer
Matthew Grizzard @mattgrizz.bsky.social · 27/05/2025
OSU School of Communication alumni (and especially our grad alumni), we're hosting a reunion on Sept. 12, 2025, where we'll be opening and dedicating the new Lantern Newsroom. Mark your calendars! @beccafraz.bsky.social @morganellithorpe.bsky.social @wattsupdoc.bsky.social @austinhubner.bsky.social
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Rebecca Frazer @beccafraz.bsky.social · 03/03/2025
Vote for Greg!!
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Rebecca Frazer @beccafraz.bsky.social · 10/02/2025
Happy to share that our conceptualization and scale validation for character depth is now published in Media Psychology (www.tandfonline.com/doi/full/10....) Much thanks to co-authors @mattgrizz.bsky.social and Emily Moyer-Guse. PDF at tinyurl.com/4etux967.
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Rebecca Frazer @beccafraz.bsky.social · 19/01/2025
Gainesville with a winter storm watch? 😯
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Rebecca Frazer @beccafraz.bsky.social · 16/01/2025
Best lab now has the best notebooks!
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Rebecca Frazer @beccafraz.bsky.social · 15/01/2025
For all the new-to-ICA co-authors (not first/presenting authors) of accepted ICA papers who received this email that implies your required attendance, rest assured that--unless something dramatic has changed--the attendance of non-presenting co-authors is NOT required... 1/3
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Reposted by Rebecca Frazer
Matthew Grizzard @mattgrizz.bsky.social · 03/12/2024
"Let's submit that paper. It's ready to go. Should only take a second to upload it in the Editorial Manager."
Screen from Spongebob Square Pants that reads "3 hours later..."
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Reposted by Rebecca Frazer
Nick Bowman (包尼克) he/him/his @bowmanspartan.bsky.social · 14/11/2024
Why do we choose the media we choose? Check out The Ohio State University colleagues mattgrizz.bsky.social and Sara Grady and the latest podcast, online at www.osu.edu/impact/now-a....
osu.edu
What Our Media Choices Say About Us | Now at Ohio State
In this episode of Now at Ohio State, two experts break down why we choose the shows we choose, why we like the characters we like and what those choices mean.
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Rebecca Frazer @beccafraz.bsky.social · 18/04/2024
Very excited to see @mattgrizz.bsky.social and my reconceptualization of Bandura's selective moral disengagement (SMD) now published at Comm Theory! shorturl.at/cvU23 We integrate SMD w/ social intuitionist theories and propose a two-stage moral signal detection process... [1/2]
shorturl.at
Reconceptualizing selective moral disengagement mechanisms as continuums of moral influence: a theoretical expansion
Abstract. Mass communication researchers have applied Bandura’s selective moral disengagement (SMD) concept in diverse contexts to explain audiences’ accep
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Rebecca Frazer @beccafraz.bsky.social · 06/12/2023
We're looking to hire 3 new science or health communication faculty at the University of Florida. Please share. explore.jobs.ufl.edu/en-us/job/52...
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Rebecca Frazer @beccafraz.bsky.social · 15/11/2023
Share widely!
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Rebecca Frazer @beccafraz.bsky.social · 17/10/2023
I am looking for a close-ended occupation demographic measure for American adults. Anyone have one that has worked well?
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