Scientists are often told to “be human” when communicating—but does it help? In my study, sharing you’re a parent boosted warmth, but men who disclosed lost expertise and integrity points. And topic mattered: plastic pollution > climate change for trust. www.tandfonline.com/eprint/JXS4F...
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When Scientists Speak Up: Trustworthiness in Advocacy Contexts
Scientists are increasingly stepping into advocacy roles, leveraging public trust to promote action on pressing issues. However, questions remain about how advocacy influences perceptions of a scie...
