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Xuanjun (Jason) Gong

@gongxuanjun.bsky.social
94 followers 75 following 50 posts

Assistant Professor at Department of Communication & Journalism at Texas A&M university. Researcher, social scientist, data scientist

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Reposted by Xuanjun (Jason) Gong
Richard Huskey @richardhuskey.bsky.social · 29/09/2026
Want to learn more? Check out this great @ucdlands.bsky.social piece by Alex Russell lettersandsciencemag.ucdavis.edu/media-choices-mental-health Article: doi.org/10.1007/s44382-026-00040-5 Big THANK YOU to @gongxuanjun.bsky.social & @aeden.bsky.social this wouldn't have been possible without you!
lettersandsciencemag.ucdavis.edu
How to Hack Media Choices to Improve Mental Health, According to New Research
New research in communication finds that college students who are lonely tend to choose media likely to make them feel worse while those who are depressed or anxious tend to choose media that might im...
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Reposted by Xuanjun (Jason) Gong
Richard Huskey @richardhuskey.bsky.social · 10/08/2026
11/11 Now it's your turn to follow your curiosity. For the high-level story from Alex Russell @ucdlands.bsky.social, see: lettersandsciencemag.ucdavis.edu/amazon-curio... For the technical details, the @pnasnexus.org paper is open access: doi.org/10.1093/pnas...
lettersandsciencemag.ucdavis.edu
Curiosity Makes Some Amazon Book Buyers More Willing to Risk it All for Reading Pleasure
A new study in communication scoured the book buying histories and ratings of more than 35,000 Amazon shoppers and found that while some buy books that are similar to others they have enjoyed, people ...
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Reposted by Xuanjun (Jason) Gong
Richard Huskey @richardhuskey.bsky.social · 10/08/2026
🧵In a bookstore, what section do you head to? The one you know you'll love? The one you're not so sure about? Algorithms help us make this choice. But what algorithms are our brains running when we choose for ourselves? In a study published in @pnasnexus.org, we tested this doi.org/10.1093/pnas...
Interior of a narrow, arched-ceiling bookstore or library lined with tall shelves of books. Handwritten signatures and notes cover the ceiling, while a large wooden beam spans the room and an open doorway at the far end lets in bright daylight, with several people visible inside and outside.

Photo: parretl via Pixabay https://pixabay.com/photos/library-old-book-book-store-books-934285/
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bioRxiv Neuroscience @biorxiv-neursci.bsky.social · 09/06/2026
HSSM: A Widely Applicable Toolbox for Hierarchical Bayesian Neuro-cognitive Modeling www.biorxiv.org/content/10.64898/20…
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 23/06/2026
📚 New paper out in PNAS Nexus! How do we choose what to read next? Turns out picking your next book works a lot like how humans forage for food. And it is driven by your curiosity. We analyzed ~2 million real reading choices to find out doi.org/10.1093/pnasnexus/pgag226
doi.org
Individual curiosity modulates exploration in sequential book selection
Abstract. Information-seeking is widely understood as a curiosity-driven exploration behavior similar to resource foraging. However, it remains unclear whe
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Richard Huskey @richardhuskey.bsky.social · 11/02/2026
2/11 We start with college students; a group that over-indexes on mental health challenges. In the U.S., 37% report moderate-to-severe depression, 33% anxiety, and 58% loneliness. They’re also heavy media users.
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Richard Huskey @richardhuskey.bsky.social · 11/02/2026
Depressed? Anxious? Lonely? What if mental health doesn’t just result from media use, but shapes how we choose media? In a new preprint, Valerie Klein, @gongxuanjun.bsky.social @aeden.bsky.social and I and I test this using a computational decision-making model: doi.org/10.21203/rs.... 🧵Thread
doi.org
Using the Drift Diffusion Model to Examine Relationships Between Mental Health and Media Selection Dynamics
A substantial body of research has investigated how people’s transient affective state influences their media selection, as well as how selected media influences subsequent affective states. However, ...
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 10/12/2025
Enjoying Stranger Things during the holiday season? Have you thought about why some stories are more successful than others? Our new preprint investigates this question by studying the character networks in the narratives: osf.io/preprints/ps...
osf.io
OSF
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Richard Huskey @richardhuskey.bsky.social · 02/11/2025
🧵 What does it take to build a small, scrappy, and successful communication neuroscience lab? Our lab, @gongxuanjun.bsky.social, @rachaelkee.bsky.social, Allyson Snyder, Ziyu Zhao, and I put out heads together to answer this question. Here's what we came up with: link.springer.com/chapter/10.1...
Cover for the book "Creating Communication and Media Research Labs: A Blueprint for Success". Edited by Chad Edwards, Autumn Edwards, and Patric R. Spence. Published by Palgrave Pivot.
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Egor Levchenko @egorlevchenko.bsky.social · 27/10/2025
🆕 New open neuroimaging dataset released! I’m happy to share that our Naturalistic Neuroimaging Database (NNDb3T+) is now publicly available! NNDb3T+ captures rich, multimodal brain activity in a naturalistic setting with 40 participants and over 160 hours of scanning!
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Yiping Xia 夏逸平 @xiayp.bsky.social · 27/10/2025
Our tenured positions in Journalism and Communication Science are still open. Please share widely!
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 27/10/2025
We’re hiring! 🎓 Join us at Texas A&M Communication & Journalism as a tenured Associate Professor in communication interventions. Join us in building a vibrant Communication & Media Science Division! 🔗 apply.interfolio.com/173348
apply.interfolio.com
Apply - Interfolio {{$ctrl.$state.data.pageTitle}} - Apply - Interfolio
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Reposted by Xuanjun (Jason) Gong
Jane Shawcroft @jane-shawcroft.bsky.social · 13/06/2025
After 22 years of school, I am now the kind of doctor that isn't particularly handy in a medical emergency - but will talk your ear off about kids and tech. But really, a huge thank you to the family, friends, and teachers who nurtured and supported me along the way. Next stop is Columbus Ohio!
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Richard Huskey @richardhuskey.bsky.social · 12/06/2025
Headed to #ica25? So are we! The CCS Lab is sharing 3 projects—including a Top Paper—on how we choose what to watch, read & click We use computational modeling & neuroimaging to study how curiosity, value & emotion influence media choice Talks by @rachaelkee.bsky.social & @gongxuanjun.bsky.social
A digital-style conference schedule designed to look like a terminal window with a black background and green text. The heading reads “#ica25.”

The main body of the image shows the lab’s conference presentations, and their date and location and time.

Friday, June 13
12:00 – 1:15 PM • Mt. Blue Sky (Grand Convention Center 2)
The Negativity Bias for News: A Computational Neuroimaging Investigation
Authors: Jason Gong, Rachael Kee, Allyson Snyder, Ziyu Zhao, Ezgi Ulusoy, Elizabeth Riggs, Sophia Sarieva, Valerie Klein, Jason Coronel, Allison Eden, Amber Boydstun, Richard Huskey

The Negativity Bias for News: A Value-Based Decision-Making Study
Authors: Jason Gong, Ezgi Ulusoy, Elizabeth Riggs, Rachael Kee, Ziyu Zhao, Jason Coronel, Allison Eden, Amber Boydstun, Richard Huskey

Sunday, June 15
3:00 – 4:15 PM • Mineral D (Regency 3)
Individual Curiosity Modulates Structured and Directed Exploration in Sequential Book Selection
Authors: Jason Gong, Richard Huskey, Cuihua Shen, Erie Boorman
A green label to the right of the title reads “TOP PAPER.”

In the bottom-right corner is a pixelated green logo for the Cognitive Communication Science Lab (CCS Lab), which features a stylized brain and the lab acronym. The design mimics terminal coding aesthetics.
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Reposted by Xuanjun (Jason) Gong
Sara Grady @saramgrady.bsky.social · 17/05/2025
@gongxuanjun.bsky.social giving a wonderful talk on narrative impact & success (w @richardhuskey.bsky.social & @aeden.bsky.social) by using narrative structural models of networked characters & events to model popularity of a novel at #CommHorizons2025
Photo of speakerEvent extraction model of character interactionsNarrative network on Harry Potter
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Lynn Borton @choosetobecurious.bsky.social · 21/04/2025
"I think a good curiosity is a balanced curiosity," says @gongxuanjun.bsky.social. I really appreciated that curiosity philosophy in our conversation about curiosity and media selection. (You're going to love his cats....) Listen here: lynnborton.com/2025/04/17/p...
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Lynn Borton @choosetobecurious.bsky.social · 17/04/2025
"This #evaluation system based on #curiosity is different from how people evaluate normal things,” says @gongxuanjun.bsky.social. How we choose media to manage our moods, why sequence matters, & what draws us to that next book. Conundrum: explore or exploit? lynnborton.com/2025/04/17/p...
lynnborton.com
Pick A Book, Any Book: Curiosity & Media Choices, with XuanJun Gong
XuanJun Gong is interested in media selection, computational modeling, communication networks, and information diffusion. He’s looked at how we choose media to manage our moods, how the sequence of ou...
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Reposted by Xuanjun (Jason) Gong
Lynn Borton @choosetobecurious.bsky.social · 17/04/2025
Were it not for #academicsky #academicchatter, I might not have found @gongxuanjun.bsky.social. Hurrah for facilitating the research-to-realworld pipeline & linking audio producers with people who expand our understanding of ourselves. Thanks, @bsky.app! #curiosity #choosetobecurious
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 08/12/2024
Books fans! 📖 What is your next book to read❓ Our study shows that two mechanisms drives people reading choices - enjoyment driven and information driven. We also found curiosity fosters people reading enjoyment and encourages exploratory readings. Read our new preprints doi.org/10.21203/rs....
doi.org
Individual Curiosity Modulates Exploration in Sequential Book Selection
How do people choose what book to read? At times, people choose to exploit well-known options that are likely to lead to high enjoyment. However, readers must also effectively explore novel books in o...
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Reposted by Xuanjun (Jason) Gong
Richard Huskey @richardhuskey.bsky.social · 20/11/2024
That’s a wrap! Our latest fMRI data collection is done thanks to heroic efforts from @gongxuanjun.bsky.social, @rachaelkee.bsky.social, Allyson Snyder, Ziyu Zhao, and some awesome undergrad RAs! Stay tuned for some forthcoming computational modeling of the negativity bias!
Jason Gong and Rachael Kee sit at the control station for the fMRI scanner at UC Davis. There are three computer monitors, one shows a participant’s brain scan, another shows the experimental stimulus (two news headlines) and one shows information about the participant’s eye position. The fMRI scanner is in a separate room behind a glass window.Allyson Snyder and Ziyu Zhao sit at the control station for the fMRI scanner at UC Davis. There are three computer monitors, one shows a participant’s brain scan, another shows the experimental stimulus (two news headlines) and one shows information about the participant’s eye position. The fMRI scanner is in a separate room behind a glass window.
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Jacob T. Fisher @jacobtfisher.online · 18/11/2024
Now that it seems that 🦋 is picking up steam, I wanted to share a bit of what @dougaparry.bsky.social and I have been working on recently. This manuscript is aimed at answering a question that’s been bugging both of us for a long time: Is it time to abandon the Media Multitasking Index? [🧵 1/9]
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Georgia Turner @georgiaturner.bsky.social · 13/11/2024
🚨New preprint 🚨 **A computational model of reward learning and habits on social media** 🧵 We develop a computational reward learning model of real-world social media data, which infers the separate goal-directed and habitual cognitive processes driving posting...
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 03/12/2023
🥳🥳🥳 Super excited to announce that our new publication: Media selection is highly predictable, in principle is out @computationalcommunication.org URL: doi.org/10.5117/CCR2...
doi.org
Media selection is highly predictable, in principle | Amsterdam University Press Journals Online
Media research is, in part, interested in accurately explaining and predicting people’s media selection. Explanation is an accurate description of the causal mechanisms that govern media selection w...
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 02/12/2023
🥳🥳🥳 Excited to announce that our new publication: Consider the time dimension: theorizing and formalizing sequential media selection is out at Human Communication Research!!! URL: doi.org/10.1093/hcr/...
doi.org
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Xuanjun (Jason) Gong @gongxuanjun.bsky.social · 08/11/2023
Excited that our new paper @ABSjournal titled "Moving Behavioral Experimentation Online: A Tutorial and Some Recommendations for Drift Diffusion Modeling" is out! Open access link: doi.org/10.1177/0002...
doi.org
Moving Behavioral Experimentation Online: A Tutorial and Some Recommendations for Drift Diffusion Mo...
Behavioral science demands skillful experimentation and high-quality data that are typically gathered in person. However, the COVID-19 pandemic forced many beha...
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