iiinova — where your digital self keeps evolving

Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 09/01/2026

Early #CCSalarySurvey findings shows that while many charities are using or adopting AI, far fewer have the strategic and data-driven foundations to make the most of it. Sarah Clarke, our head of membership and insight explores practical guidance in this Civil Society article: bit.ly/4q7tegc

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Sarah Clarke: To level up in AI, charities need a solid digital and data foundation

As AI adoption in the sector gathers pace, Sarah Clarke from CharityComms explores how charities can make sure their digital and data strategies are keeping up…

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Sarah Clarke @artsatrandom.bsky.social · 12/01/2026

Really interesting piece on anthropomorphising (attributing human characteristics or behaviour) language and how it affects how we perceive AI. www.techpolicy.press/we-need-to-t...

techpolicy.press

We Need to Talk About How We Talk About 'AI' | TechPolicy.Press

We share a responsibility to create and use empowering metaphors rather than misleading language, write Emily M. Bender and Nanna Inie.

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Sarah Clarke @artsatrandom.bsky.social · 15/12/2025

We've now had an amazing 215 responses so far as part of our #CCSalarySurvey2025. Do take just 10 mins to share your thoughts on how you feel about your role and how #communications is valued. And you'll get access to a new template to help measure how comms is integrated within your #charity!

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 04/09/2025

Could you be the next CharityComms trustee? We're looking for inspiring individuals with skills in HR/legal or digital marketing/AI experience to work with us and help us reach our goals. Find out more: bit.ly/4p71YOT

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 07/08/2025

In this @thirdsector.co.uk article, our CEO @awarley.bsky.social questions how the digital detox trend popular among Gen Z could change engagement. As younger adults reject toxic content and disinformation, they seek various ways to connect with the issues they care about: bit.ly/3UiVQFc

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Adeela Warley: What does Gen Z’s digital detox mean for charities?

It raises questions for charity communicators about what the future of engagement looks like

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 20/06/2025

As charity budgets tighten and demand for effective comms increases, a strategic, audience-focused approach to content is vital. Join us on 10 July for our #CharityContent conference to explore principles, strategies, and tools designed to create content that drives results: bit.ly/3Fjmj1p

A yellow Post-it note on a blue background, with faded white grid lines and colourful building blocks, lists what the CharityComms content conference will cover, including: Strategic approaches to content: how to build strong foundations. The principles of content design and why we need them. Being the voice of your audience: planning user research. Auditing and maintenance: taking stock and repurposing content. Tools and methods for planning and designing your content.

A yellow Post-it note on a blue background, with faded white grid lines and colourful building blocks, lists even more of what the CharityComms content conference will cover, including: Ways to build content-centred culture and skills at your charity. User testing: different options for different budgets. Setting meaningful measurements for your content. Getting buy-in for a change of approach and investment.

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 16/06/2025

Whether you’re new to CharityComms or you’ve been part of our amazing community for ages, there are lots of ways you and your team can make the most of your membership. From networking and learning new skills to keeping on top of comms trends, find out more: bit.ly/43LEFBF #MembershipMonday

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 16/05/2025

We’re looking for a partner to help us develop and deliver a refreshed brand and website. From audience research to visual identity, from key messaging to improved user experience - find out more about how you can support us with this exciting new phase with our brief packs: bit.ly/43x4xkr

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 30/04/2025

We're live at our Strategic Communicators’ Conference. We have a packed agenda and can’t wait to hear from our fantastic line-up of speakers. Who’s joining us today? Say hello in the comments! #CCStrategy

Gradient pink and purple background with animated text "We're Live" and a flashing recording light.

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Sarah Clarke @artsatrandom.bsky.social · 15/04/2025

Too tempting to not get involved - but taking the opportunity to create some art at the same time. So, not AI-generated, but drawn with watercolour and ink. The 47 open tabs thing is a reality though...

Pen and watercolour drawing of the AI action figure trend, showing a doll in a box, surrounded by various items. The text says "Sarah Clarke, starter kit." There is a pink, star-shaped bit of text in the top right that says "90's indie playlist not included." The doll has a blonde bob, white hoop earrings, wearing a black and white striped jumper, wide black trousers and white platform trainers. The other items included are: a book entitled "book club book I (probs) will not read"; a black and white football; a jug (cross between a pug and a Jack Russell); an open laptop with a Starbar chocolate bar and a cup of tea (the window says "with 47 open tabs!!"); an orange backpack surrounded by a box of plasters, some Uno cards and a pink lipstick; a set of watercolours with a brush and a pen. There is a note with an arrow pointing at the dog, that says "not in a box because he is a free dog". There is also a note in the doll window that says "hoodie, combats, DMs version also available."

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Sarah Clarke @artsatrandom.bsky.social · 15/04/2025

A new study shows that more than three-quarters of UK #charities are using #AI - the most common uses were to evaluate the effectiveness of #fundraising activity, monitor sentiment and attitudes, for data analysis, and to improve donor communication. www.thirdsector.co.uk/three-quarte...

thirdsector.co.uk

More than three-quarters of UK charities use AI, research finds

Common uses of AI included the monitoring of attitudes, data analysis and improving donor communication

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Sarah Clarke @artsatrandom.bsky.social · 15/04/2025

Not terribly surprising, given the economy, but a great boost for #charity shops...and good to see that people are also thinking sustainably. Also fantastic use of data and research from @thebhf.bsky.social to support their Reuse Revolution campaign. www.thirdsector.co.uk/four-five-pe...

thirdsector.co.uk

Four in five people buy second-hand every month, research finds

More than two in five respondents say they aim to purchase items second-hand before buying new

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Sarah Clarke @artsatrandom.bsky.social · 15/04/2025

Interesting article on how mainstream tv studios are looking to #SocialMedia more and more - as people are getting fed up having to pay for multiple streaming services and can consume lots of entertainment straight from short form content anyway.... www.marketingbrew.com/stories/2025...

marketingbrew.com

TV’s biggest adversary—and ally—is social media

Consumers spend six hours a day on entertainment on average, but pressure from short-form content continues, according to Deloitte.

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 18/03/2025

Our recent #CCSalarySurvey report looks at trends from the past year to highlight how charity communicators feel in their work and what you can do within your own charity to champion the value of comms. Have a look at what people are saying: bit.ly/3Fs1IHX

On a green background, black text reads CharityComms Salary and Organisational Culture Survey 2024. Measuring the value of charity marketing and communications roles. In a series of colourful banners underneath, text reads: In collaboration with Agenda Consulting. Read the full report now. To the right, a black background with green, blue and white data points on a grid and on top of this, a blue and yellow measuring tape.

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 04/03/2025

In this @thirdsector.co.uk article, our CEO @awarley.bsky.social explores how charities collaborating and aligning goals can lead to more impactful campaigns. Learn from examples from @hospiceuk.bsky.social and Tommy’s: bit.ly/3Di6uac

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Adeela Warley: What charities can learn from the ‘wood wide web’

By aligning our purposes and sharing collective messages we can create more coherent campaigns

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 12/03/2025

At the end of last year, over 150 charity communicators joined us virtually to celebrate our #InspiringComms Awards 2024. Congratulations to all the winners who continue to make a difference. Hear their stories and find out the difference that award recognitions make: vimeo.com/1065150327?s...

vimeo.com

Inspiring Communicator Awards 2024 - Interviews with the winners - CharityComms

Watch our highlight video to discover what recognition from the Inspiring Communicator Awards has meant to the 2024 winners, their organisations and the communities…

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Sarah Clarke @artsatrandom.bsky.social · 26/02/2025

Methinks Rocky is prepping for Halloween already - any guesses as to what he might want to be?

Photo of a dog in a living room, with it's face peeking out from a hold in the middle of a pale yellow blanket. The dog is a jug, a mixture of a pug and jack russell, and is looking wistfully at the camera with his head tilted slightly.

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Sarah Clarke @artsatrandom.bsky.social · 25/02/2025

Big fan of how Kelloggs have used "The OG" in their ad campaign. Also a big fan of how my husband says he always likes my posts, "because no one else does." Sweet and devastating all at the same time. 😂 www.creativebloq.com/design/logos... #advertising #branding #marketing

creativebloq.com

From McDonald's to Kellogg's: Why are so many brands ditching their logo?

Typography is taking centre stage.

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 20/02/2025

Is your charity's brand truly inclusive? Our latest blog explores how accessibility can expand your reach and impact. Learn how to optimise accessibility in rebranding efforts, from integrating accessibility from the kick-off phase to empowering your team to make accessible choices: bit.ly/3XawUkO

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Beyond pixels: the vital role of accessibility in rebranding strategies

Brand accessibility is essential for charity's to ensure inclusivity and a seamless experience for all audiences. Michelle Noel offers tips to optimise accessibility in your rebranding process.

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Reposted by Sarah Clarke

CharityComms @charitycomms.bsky.social · 21/02/2025

Want to get staff as excited about your charity’s rebrand as you are? Brand expert Emma Shore shares some tips like setting up a dedicated brand inbox, brand clinics and more: bit.ly/4f2CSu8

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10 step guide to embedding a charity rebrand

Brand updates are only effective if they are embraced and understood by all staff and volunteers. Here’s your 10 step guide to embedding a charity rebrand.

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Reposted by Sarah Clarke

John Fitzgerald @johnfitzg.bsky.social · 31/01/2025

Such a fab idea

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Sarah Clarke @artsatrandom.bsky.social · 31/01/2025

Today is the deadline for our #CCSalarySurvey. A little bit of your time today can help us to highlight what more the #charity sector can do to better support #communications professionals like you. So please share your thoughts about your role and how comms is valued in the sector. bit.ly/3QKRODd

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Reflections - Salary and Organisational Culture Survey 2024

Our annual survey provides a benchmark for charity and not-for-proﬁt communications teams of all sizes and remits, around salary and workplace culture.

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Reposted by Sarah Clarke

Museums Association @museumsassociation.org · 30/01/2025

Last chance to apply | Help other museum professionals realise their potential as they progress through their AMA 🤝 We're now recruiting AMA mentors to support others through collaborative, reflective mentor relationships 👥 Three days left – find out more and get in touch by 2 February 👇

museumsassociation.org

Opportunity: Become an AMA mentor - Museums Association

We are now recruiting mentors to support museum professionals in realising their potential

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Sarah Clarke @artsatrandom.bsky.social · 30/01/2025

If you work in #comms, #digital, PR, #marketing or #fundraising in the charity sector, don't forget to share your thoughts in our survey before it closes at 5pm on Friday 31 Jan! Take part to help us to highlight how the sector can better support #charity communicators. bit.ly/3QKRODd

On a black banner at the top, white text reads CharityComms Salary and Organisational Culture Survey 2024. On a light green background, black text reads A third of charity communicators tell us they are planning to change jobs in the next 12 months. Under that, on a blue banner, white text reads In collaboration with Agenda Consulting. Underneath in white text on a lack background reads Survey closes 31 January 5pm. To the right, is a photo of a black magnifying glass with a small wooden figures beside it.

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Sarah Clarke @artsatrandom.bsky.social · 21/01/2025

Great insights from Sarah Mitchell, CEO of @cyclinguk.bsky.social, on what to consider when thinking about implementing #AI for your charity: - think about what problems you need to solve - focus on priorities - test and learn - data is key! www.civilsociety.co.uk/voices/sarah...

civilsociety.co.uk

Sarah Mitchell: Big data and big dreams – AI’s role in the charity sector

Cycling UK’s CEO runs through the potential benefits and risks of artificial intelligence for charities…

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Sarah Clarke @artsatrandom.bsky.social · 20/01/2025

Always love the @samaritans.bsky.social Brew Monday campaign at this time of year - reminding us of the small but mighty power that asking ‘shall we have a cuppa and chat?’ can have.

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Sarah Clarke @artsatrandom.bsky.social · 09/01/2025

Do you work in #comms, digital, marketing or fundraising in the #charity sector? We're taking a deeper look into the factors affecting charity communicators and their work, so fill out our survey (live until 22 Jan) and help us see how we can all better support our people! bit.ly/3QKRODd

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Reflections - Salary and Organisational Culture Survey 2024

Our annual survey provides a benchmark for charity and not-for-proﬁt communications teams of all sizes and remits, around salary and workplace culture.

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Sarah Clarke @artsatrandom.bsky.social · 09/01/2025

Fascinating insights into the role of aesthetics in science -and how the beauty of understanding lies at the heart of scientific enquiry. aeon.co/essays/how-t...

aeon.co

How the search for beauty drives scientific enquiry | Aeon Essays

We surveyed thousands of scientists in four countries and learned just how important beauty is to them

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Reposted by Sarah Clarke

RNIB @rnib.bsky.social · 07/01/2025

Have lots of fun with your name in braille, Sarah!

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Sarah Clarke @artsatrandom.bsky.social · 07/01/2025

Five great insights and actionable tips from @thesaltways.bsky.social on auditing your #communications so you can have maximum impact during the year ahead www.charitycomms.org.uk/five-simple-...

charitycomms.org.uk

Five simple wins for better comms

Boost your charity's impact with these five simple communication tips.

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Sarah Clarke @artsatrandom.bsky.social · 06/01/2025

How the 3-second rule works for advertising...(and how our brains pay attention to anything that confirms our identity.) www.marketingideas.com/p/the-3-seco...

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Sarah Clarke @artsatrandom.bsky.social · 06/01/2025

Great post from We Do Stories on the essential elements of a #communications strategy, including setting goals, identifying stakeholders, defining target audiences, crafting key messages, choosing appropriate channels, and implementing and measuring impact. www.wedostories.com/blog/effecti...

wedostories.com

Crafting An Effective Communication Strategy

Unlock the secrets to an effective communication strategy. Discover how to engage your audience and align with your business goals.

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Sarah Clarke @artsatrandom.bsky.social · 06/01/2025

A great list of super creative campaigns and designs. My favourite is the Rewear Chair (we all have one!). theteam.co.uk/2024-top-50-...

theteam.co.uk

2024 Top 50 Creative Inspiration

2024 Design Top 50 | Explore the creative excellence that has inspired our brand design community during 2024

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Sarah Clarke @artsatrandom.bsky.social · 19/12/2024

Just catching up on some reading and interesting to see this - Reddit has taken fifth place in rankings and is the fastest growing large social media platform in the UK. www.theguardian.com/technology/2...

theguardian.com

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Sarah Clarke @artsatrandom.bsky.social · 19/12/2024

Among the small things that bring me joy this festive season - a sparkly disco Santa gnome and a cactus with Christmas tree glasses...

A photo of a silver gnome wearing sunglasses and holding a disco ball, with a gold chain featuring a tree charm. Beside the gnome is a cactus in a decorative pot, dressed up with oversized green tinsel glasses decorated with stars and colorful gems. There are other decorations on either side, including a reindeer figure made of pinecones and a carved wooden ornament, with a grassy garden visible through the window in the background.

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Reposted by Sarah Clarke

Dance Professionals Fund @dancefund.org.uk · 12/12/2024

❄️Winter can be a worrying time, especially for those who are retired. If you're a retired dancer or dance teacher needing support with winter fuel payments, or know someone who does, reach out: bit.ly/41wY2NZ #WinterWarmthNetwork #WinterGrants #DanceFund

Image description: An elderly individual wearing sunglasses, a white sweater, white trousers, and a mustard-yellow scarf, standing confidently in front of a textured wall and window. The right side contains text in a clean, modern design against a light blue background, bordered with a yellow diagonal line. Text reads:
"Winter grants for pensioners who have retired from dance or teaching dance."
A white icon of hands holding a flame reads "Winter Warmth Network".

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Reposted by Sarah Clarke

John Fitzgerald @johnfitzg.bsky.social · 16/12/2024

A wee blog from our team unwrapping a year of digital support. Big thanks to @starkmadelaine.bsky.social and Alison B for doing so much to support thousands of organisations through 2024. What have we noticed or learned this year? 🧵 scvo.scot/p/95957/2024...

scvo.scot

Unwrapping a year of digital support - SCVO

In this blog we’re wrapping up and reflecting on a year of work helping charities of all sizes to boost their digital capability. We’ve reviewed our year internally, and shared some highlights with ou...

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Reposted by Sarah Clarke

City of Sanctuary UK @cityofsanctuaryuk.bsky.social · 04/12/2024

This Library of Sanctuary has main character energy 💁

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