Channel 4's latest 'Mirror on the Industry' report is diversity-by-spreadsheet from a clueless, self-appointed authority. Advertisers should reject it out of hand.

The story of a Gen Z backlash that never was, a right-wing backlash that eventually was, a left-wing-influencer-academic backlash that definitely was, and a raging culture war that maybe isn’t

Buy The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out by Asbury, Nick (ISBN: 9781789634488) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

This year's crop of Christmas ads is ethnically and gender diverse to a fault. But there's a weird reluctance to admit it in adland.

If the 2007-2008 financial crisis marked the start of the purpose era, the 2024 election might just mark its end.

YouTube video by Masters of Credibility

Songwritings is a conversation about songs, writing and songwriting between Kate van der Borgh and Nick Asbury. The conversation includes the writing and per...

A round-up of recent thoughts on politics, purpose and Christmas ads. Plus a book announcement and request.

Subscribe to The Nonzero Newsletter at https://nonzero.substack.com1:55 What Iran hopes to gain from the Israel-Hamas war 9:01 Did Hamas expect such a massiv...

On disarming simplicity, personal boundaries, desk-based music, the tortured artist, Nick Cave, corporate purpose, human purpose and Robot Maria.