Reposted by Adriana Lacy
The appeal is obvious: creators have the reach, newsrooms have the credibility. Bridging those worlds has proven far from straightforward. @adrianalacy.com spent time in the trenches of creator collaborations – and created a framework born from hard-won lessons.
wan-ifra.org/2026/06/from...
wan-ifra.org
From 'messy' to strategic: A framework for newsroom-creator partnerships
The appeal is obvious: creators have the reach, newsrooms have the credibility. Bridging those worlds has proven far from straightforward. Adriana Lacy spent two years in the trenches of creator colla...
