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Adriana Lacy

@adrianalacy.com
2.9K followers 382 following 161 posts

✨Boston based, always roaming ✨CEO, adrianalacyconsulting.com ✨Journalism prof at Brandeis et al. ✨penn state alum Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios. 📧: adriana@adrianalacyconsulting.com

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Reposted by Adriana Lacy
World Editors Forum @worldeditorsforum.bsky.social · 19/06/2026
The appeal is obvious: creators have the reach, newsrooms have the credibility. Bridging those worlds has proven far from straightforward. @adrianalacy.com spent time in the trenches of creator collaborations – and created a framework born from hard-won lessons. wan-ifra.org/2026/06/from...
wan-ifra.org
From 'messy' to strategic: A framework for newsroom-creator partnerships
The appeal is obvious: creators have the reach, newsrooms have the credibility. Bridging those worlds has proven far from straightforward. Adriana Lacy spent two years in the trenches of creator colla...
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Adriana Lacy @adrianalacy.com · 24/02/2026
Made it into The Boston Globe! 🗞️ Was interviewed for a piece on politicians working with content creators and got to share some thoughts on why that strategy isn't as simple as it looks. Pretty cool to see my name in the local paper.
bostonglobe.com
‘GRWM’ to meet the governor: How Mass. politicians are turning to friendly influencers to spread their messages - The Boston Globe
Massachusetts politicians are increasingly embracing online creators to expand their reach beyond traditional press, including offering them one-on-one interviews or inviting them to events.
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Adriana Lacy @adrianalacy.com · 21/02/2026
Thank you for sharing!
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Clare Spencer @clarespencer.bsky.social · 21/02/2026
A thought provoking element of the debate is around the idea of writing as a thinking tool. @adrianalacy.com highlighted the “cognitive process theory of writing”. blog.adrianalacyconsulting.com/cleveland-ed...
blog.adrianalacyconsulting.com
What Happens When You Take Writing Away From Writers?
A newspaper editor removed writing from reporters' jobs. The backlash reveals a deeper question about AI in knowledge work.
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Sarah Scott Scire @sarahscire.com · 20/01/2026
view from Lippmann House @niemanfoundation.bsky.social
pic of snowy front yard and brick walkway from inside a window
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World Editors Forum @worldeditorsforum.bsky.social · 09/01/2026
Award-winning US media entrepreneur @adrianalacy.com shares how newsrooms can thrive in an increasingly creator-driven online world: By combining investigative reporting with personality-led distribution – and building teams that reach audiences where they live. wan-ifra.org/2026/01/news...
wan-ifra.org
#NewsCreatorExchange: Adriana Lacy on bridging journalism and influence
2026-01-09. Award-winning US media entrepreneur shares how newsrooms can thrive in an increasingly creator-driven online world: By combining investigative reporting with personality-led distribution –...
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Adriana Lacy @adrianalacy.com · 03/01/2026
It’s not going to get better without people fundamentally knowing how this stuff works. Learn your tools. Use them well. That’s it.
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Adriana Lacy @adrianalacy.com · 03/01/2026
I guess the bigger question is: how do we make people more AI literate? This stuff isn’t going away. I’d rather spend my time teaching people how to use these tools well. (I’m literally teaching an AI and journalism class at a university starting in two weeks.)
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Adriana Lacy @adrianalacy.com · 03/01/2026
Also to the “I don’t use AI” crew: meanwhile your job board, your language app, your fitness tracker, and your project management tool are all on OpenAI’s top customer list. Tokens are how AI measures the data it processes. More tokens = more AI running behind the scenes.
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Adriana Lacy @adrianalacy.com · 03/01/2026
Meanwhile, on paid ChatGPT 5.2 with web search enabled, it’s pulling real-time sources just fine. Are there real concerns about AI? Water usage, energy, environmental impact? Absolutely. But that’s a reason to learn how to use these tools well not to use them badly and call them broken.
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Adriana Lacy @adrianalacy.com · 03/01/2026
We know these tools have a knowledge cutoff. They can also search the web when prompted or toggled on. And honestly? They do a pretty good job of disclaiming this themselves. Claude said “I don’t have information about this let me search.” That’s not a failure. That’s the system working as designed
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Adriana Lacy @adrianalacy.com · 03/01/2026
Sure, this is a fair critique, and I get why they tested the free versions that’s what most people use. But it’s also a little disingenuous.
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Adriana Lacy @adrianalacy.com · 03/01/2026
This wired article is going gangbusters on instagram. I have thoughts!!!! WIRED tested free ChatGPT, Claude, and Gemini on breaking news about Venezuela and criticized them for not knowing what happened but ….
wired.com
The US Invaded Venezuela and Captured Nicolás Maduro. ChatGPT Disagrees
Some AI chatbots have a surprisingly good handle on breaking news. Others decidedly don’t.
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Nieman Foundation for Journalism at Harvard @niemanfoundation.bsky.social · 02/01/2026
The swift loss of U.S. funding for global media since President Donald Trump took office a year ago has devastated journalism in many countries where the independent press was already on precarious footing.
niemanreports.org
Myanmar’s Independent Media Innovates to Survive - Nieman Reports
As U.S. funding vanishes for Myanmar's independent press, media competitors turn collaborators to keep reporting alive
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Nieman Storyboard @niemanstoryboard.org · 01/12/2025
"The internal dialogue is my true voice – it’s the way I talk, negotiate and process with myself. My inner voice is often at odds with what I’m doing physically or saying aloud. This is the way I navigate the world." niemanstoryboard.org/2025/11/27/a... #booksky #longreads #storytelling #writing
niemanstoryboard.org
The art of dialogue: 5 conversations from great narrative stories - Nieman Storyboard
From the Nieman Storyboard archives: How journalists capture dialogue between a character and friends, strangers, and themselves
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Adriana Lacy @adrianalacy.com · 08/11/2025
This means the world coming from you! Thanks for the kind words!
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Ben Werdmuller @werd.io · 08/11/2025
A real pleasure to start my Saturday by learning from @adrianalacy.com at #kleincamp. One of the industry’s most insightful experts on news influencers. Coming away with lots of thoughts about brand, authentic voices, meeting people where they’re at, and how a corporate veneer can erode trust.
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Adriana Lacy @adrianalacy.com · 18/09/2025
For this young, scrappy newsroom of recent college graduates, freelancers, and local journalists who’ve never had a byline outside their home country, the funding is a recognition of their arrival onto Europe’s media landscape.
niemanlab.org
The Gen Z newsroom covering Europe (and ruffling some continental feathers along the way)
Like all Cinderella stories, there’s an urgent carriage-to-pumpkin timeline looming for The European Correspondent.
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Liz Kelly Nelson @lizkellynelson.com · 15/09/2025
If you missed #ONA25 last week, you missed a BIG moment for creator-model journalism - click through for insights from @caitlindewey.bsky.social @adrianalacy.com @lni.media and more! newsletter.projectc.biz/p/the-massiv...
Images from ONA25 in New Orleans
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Hanaa’ Tameez @hanaatameez.bsky.social · 19/08/2025
"The pictures of infants reduced to skeletal forms, the sheer devastation wrought on the Gaza Strip — these images no longer pose a risk to America. A photograph cannot inspire an antiwar movement if the antiwar movement has been spirited away in the night to a facility in Louisiana." bit.ly/4mJLn1y
theverge.com
What is the correct amount of pro-Palestine content?
The origins of the TikTok ban.
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Adriana Lacy @adrianalacy.com · 07/08/2025
So, can we admit this app is ... kinda boring? Seems like the culture and breaking is still on X and the fun stuff is on Threads
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Carrie Brown @brizzyc.bsky.social · 16/07/2025
For the first time in a decade, Americans grew more confident in higher ed news.gallup.com/poll/692519/... Whew, some good news!
news.gallup.com
U.S. Public Trust in Higher Ed Rises From Recent Low
More Americans say they are confident in higher education now than a year ago, the first increase Gallup has measured in the decade-old trend.
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Adriana Lacy @adrianalacy.com · 13/07/2025
🇫🇮 hi from finland!
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Lex Roman @lexroman.com · 11/07/2025
If you’re an independent creator journalist thinking of going to ONA this year, apply for Project C’s scholarship! You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year! Learn more projectc.beehiiv.com/p/apply-join...
projectc.beehiiv.com
🚨 APPLY! Join the Project C Creator Cohort @ ONA25
Registration, travel, coaching, and connection included!
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Hanaa’ Tameez @hanaatameez.bsky.social · 09/07/2025
🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:
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elizabethcooney.bsky.social @elizabethcooney.bsky.social · 09/07/2025
So much news out of DC. This is from @chelseacirruzzo.bsky.social at @statnews.com www.statnews.com/2025/07/09/u...
statnews.com
Kennedy abruptly cancels preventive care committee meeting
HHS Secretary Robert F. Kennedy Jr. has abruptly canceled a meeting of the USPSTF, an expert panel that evaluates the nation’s preventive care recommendations.
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Adriana Lacy @adrianalacy.com · 09/07/2025
X CEO Linda Yaccarino said Wednesday she is stepping down from her role. www.axios.com/2025/07/09/x...
axios.com
X CEO Linda Yaccarino to step down
Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.
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Adriana Lacy @adrianalacy.com · 09/07/2025
The goal isn’t to turn everyone into a journalist. It’s to get accurate, evidence-based info into the hands of the people audiences already trust. That’s the opportunity and that's what we're working on at influencerjournalism.com ✨
influencerjournalism.com
Home - Influencer Journalism
Where Journalism Meets Influence. Influencer Journalism bridges the gap between traditional newsrooms and digital-first storytelling. We empower media organizations to engage audiences where they are ...
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Adriana Lacy @adrianalacy.com · 09/07/2025
Most creators don’t fit neatly into one bucket — and that’s the point. If we want better info online, we need to know who’s shaping the narrative and how we can support the ones doing it responsibly.
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Adriana Lacy @adrianalacy.com · 09/07/2025
There are 5 common creator types driving how news and info spreads: 🔹 Educators — break things down 🔹 Entertainers — use humor/story 🔹 Influencers — lead with personality 🔹 Journalists — report, analyze 🔹 Advocates — push for change
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Adriana Lacy @adrianalacy.com · 09/07/2025
Who’s really shaping public understanding online? 👇🏽 It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
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Adriana Lacy @adrianalacy.com · 08/07/2025
59% of U.S. counties—home to more than 50 million people—lack air quality monitoring sites, creating "monitoring deserts" mostly in rural South and Midwest areas. Counties with higher poverty rates and more Black and Hispanic residents are more likely to lack monitors.
undark.org
Wildfires Are Challenging Air Quality Monitoring Infrastructure
The U.S. has one of the world’s most advanced systems to monitor air pollutants. Can it keep up with a changing climate?
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Adriana Lacy @adrianalacy.com · 08/07/2025
Nice to know that I’m verifiable lol
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Mother Jones @motherjones.com · 07/07/2025
It’s Brad Lander’s victory, too. The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.
motherjones.com
Brad Lander’s post-loss victory lap
The former New York City mayoral candidate weighs in on Zohran Mamdani's shocking win, the shortcomings of his own campaign, and what comes next.
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Verified Account Tracker @verified.evil.gay · 08/07/2025
✅ @adrianalacy.com has been verified by @bsky.app.
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Verified Accounts @verifiedusers.bsky.social · 08/07/2025
🛡️ @adrianalacy.com has been verified by @bsky.team Track verified accounts and trusted verifiers at bverified.vercel.app!
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LION Publishers @lionpubs.bsky.social · 27/06/2025
🎤 ✨ Want to start working with influencers? At the 2025 Summit, you’ll have the chance to participate in a practical workshop on this hot topic, led by @phillydesign.bsky.social, @samragland.bsky.social, Ariel Zirulnick, and @adrianalacy.com. Learn more: lionpublishers.com/summit-2025/
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Lex Roman @lexroman.com · 26/06/2025
BEHOLD! ONA is recognizing that journalists going solo is a big part of journalisms future. Thanks to people like @ryankellett.com @lizkellynelson.com @blairhickman.bsky.social @adrianalacy.com @mattkiser.bsky.social @caitlindewey.bsky.social 🔥🔥🔥
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Kendra "Gloom is My Beat" Pierre-Louis @kendrawrites.com · 23/06/2025
One of the reasons older adults are so susceptible to heat is because they can't tell they're hot magazine.hms.harvard.edu/articles/eff...
magazine.hms.harvard.edu
The Effects of Heat on Older Adults
When heat intensifies, older adults weaken — but they don’t have to
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Alicia Ramirez (she/her) @aliciak2010.bsky.social · 11/06/2025
Things I want folks to take away from this last ~week: 1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically. When it comes to population, one out of every 35 U.S. residents lives in L.A. County.
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Adriana Lacy @adrianalacy.com · 25/05/2025
I find this to be concerning and something I think about a lot. via @nytopinion.nytimes.com
nytimes.com
Opinion | I’m a LinkedIn Executive. I See the Bottom Rung of the Career Ladder Breaking.
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Adriana Lacy @adrianalacy.com · 18/05/2025
Nothing better than my gym in the summer. heaven!!!
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Carrie Brown @brizzyc.bsky.social · 16/05/2025
Learning about collaborations with news influencers with @adrianalacy.com and Emily Ristow
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Charlotte Klein @charlottetklein.bsky.social · 16/05/2025
Under Katie Kingsbury, the New York Times Opinion section has doubled in size — nearly 200 people, bigger than many American newspapers and magazines. What kind of publication is she building? nymag.com/intelligence...
nymag.com
The Opinion That Ate the Paper
Under Kathleen Kingsbury, the Times’ “Opinion” section has doubled in size. What kind of publication is she building?
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Adriana Lacy @adrianalacy.com · 10/05/2025
My baby brother is graduating from Penn State! Another Penn Stater 🫶🏾
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Adriana Lacy @adrianalacy.com · 06/05/2025
One of my favorite Brandeis Journalism traditions is the annual hoodie ceremony. As a professor in the program, I love being part of this moment each year. We celebrate our graduating seniors by “hooding” them with their official blue Brandeis Journalism hoodie.
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Adriana Lacy @adrianalacy.com · 30/04/2025
This show was incredible. Can’t wait to watch szn 2!
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jamelle @jamellebouie.net · 23/04/2025
these people hate DEI because they would be unemployable in any system where they couldn’t rely on favoritism and nepotism
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Penn State Forward @psuforward.bsky.social · 21/04/2025
#PennState alumni: Voting for alumni-elected trustees is now open! 🎉 Trustees chart the university's future, and all Penn State graduates can vote. Cast your ballot at PennStateVotes.com for the candidates ready to lead our university forward: Daniel, Katherine, and Uma.
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Mike Hearn @mikehearn.bsky.social · 23/04/2025
A lot of angry and upset people in this thread, but almost no one seems to understand the specifics of what they're angry about. This reporter asked ChatGPT to write about something in her own voice, and it did (privately, just to her). WaPo has absolutely nothing to do with this.
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