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Lex Roman

@lexroman.com
2.3K followers 1.1K following 10K posts

Writer and publisher covering small business backed by 400+ paid subscribers. Get my free newsletter about how solopreneurs make money: revenuerulebreaker.com/newsletter 📍Bogotá 🍑 Atlanta 🏳️‍🌈 they/them

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Reposted by Lex Roman
Kat Tenbarge @kattenbarge.bsky.social · 11h
A truly heinous man has doxxed the Cornell victim on X and the comments are predictably vile. Based on countless interviews I’ve done with survivors, the trauma they are subjected to for coming forward is oftentimes even worse than the initial trauma they experienced. There is no real justice system
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Reposted by Lex Roman
Ernie Smith @ernie.tedium.co · 1h
I can tell that platforms are hoping to capitalize on Patreon’s decision to change its pricing model to fit Apple’s, because I’ve gotten multiple requests from platforms to move away from Patreon in recent days. This one struck me as promising, but it seems super-new. fuelmyproject.com
fuelmyproject.com
fuelmyproject — build and fund your creative work
One place to grow your community, raise money for your projects, run memberships and sell what you make. Free to start, 3% when you get paid, no deadlines.
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Lex Roman @lexroman.com · 9h
I'm making a tech watch list because y'all ask me enough IS THIS COMPANY OK?!?! And I'm keeping eyes on lots of tech companies so best to just make a single source for you of who I think is potentially gonna cause problems for us *coming Thursday*
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Lex Roman @lexroman.com · 13h
Guy Raz buys full ownership of his podcast How I Built This from NPR and partners with Vox in a pivot to video. www.hollywoodreporter.com/business/dig...
hollywoodreporter.com
Guy Raz Acquires Ownership of ‘How I Built This’ Podcast, Partners With Vox Media (Exclusive)
The longtime host of the business podcast will partner with Vox to create video episodes and increase output.
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Lex Roman @lexroman.com · 15h
I asked Legends to send me tidbits of good things that happened in our network: projects, clients, podcast guests, connections, etc. I've never done that before, but I'm actually shocked at how many fun tidbits there are. Our Q3 Earnings Call is going to be excellent.
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Lex Roman @lexroman.com · 15h
Why do I hate Substack? Because they don't know how to help you grow your paid subscription Listen to my conversation with Chelsea Riffe on Notes from the New World open.spotify.com/episode/5gVS...
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Lex Roman @lexroman.com · 17h
Not sure what to do to sell your paid subscription? I save 100s of examples of marketing and audience comms from indie media. I just added The 51st's reader survey. Check out the Swipe Files! Only for paid subscribers
paidnewsletterplaybook.com
Swipe files: Over 100 examples of subscription upsells from journalists
Emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
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Lex Roman @lexroman.com · 17h
I'm about to talk with an indie publisher I adore about fixing up their CTAs and automations so they can sell more subscriptions. I don't usually do 1:1 work. It's rare. But I was excited that they asked and we'll see if we can pull something excellent off!
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Lex Roman @lexroman.com · 19h
How did Revenue Rulebreaker do this quarter? I'm writing up my report for you this weekend and I'm presenting it to you next week. Join us for the Q3 Earnings Call—only for paid subscribers! www.revenuerulebreaker.com/events/q3-ea...
revenuerulebreaker.com
Q3 Earnings Call: How's Revenue Rulebreaker doing?
Open to all paid subscribers and tip jar contributors
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Reposted by Lex Roman
Riley MacLeod @rcmacleod.bsky.social · 20h
so now we're at four layoffs in nine months! aftermath.site/disney-layof...
aftermath.site
If A Company Does Three Layoffs In Seven Months, Maybe It’s Bad At Being A Company
Layoffs hit Disney (again) today, an occurance so common the CEO couldn't even be bothered to write a memo about them
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Lex Roman @lexroman.com · 20h
Bending Spoons definitely hearing us whine about how shitty they are as a tech owner so KEEP COMPLAINING. Here's a thread on X from the BS product lead Federico Simionato about what they've shipped since they bought Airtable x.com/fedesimio/st...
x.com
Federico Simionato on X
Experience improvements: 12) Rename a field and the interface keeps up — instantly Renaming a field from the settings menu used to leave interface elements lagging, showing previous data. They now re-render immediately, so the builder always reflects your latest change. 13)
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Lex Roman @lexroman.com · 21h
I would never in a million years sell out my audience to a huge corporation, no matter the payout. If you're in indie media for the money, you're in the wrong fucking business. Listen to my conversation with Chelsea Riffe on Notes from the New World podcasts.apple.com/us/podcast/b...
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Lex Roman @lexroman.com · 22h
How do you monetize a newsletter? I talked to Chelsea Riffe about what’s happening in indie media and how more entrepreneurs can get paid to produce their newsletter, podcast, or blog podcasts.apple.com/us/podcast/n...
podcasts.apple.com
Building a Media Presence Worth Paying For, Escaping Substack's Trap, and Selling Your Business Without Selling Out with Lex Roman
Podcast Episode · Notes From the New World · September 29 · 1h 12m
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Lex Roman @lexroman.com · 23h
Internet "bank" Bluevine was acquired by actual bank Valley Bank. This is the right kind of acquisition. You're probably fine if this is your bank. Here's my take on this news.
valley.com
Valley to Acquire BlueVine Inc.
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Lex Roman @lexroman.com · 29/09/2026
Can't believe it's our last Sub Drivers meeting for Q3 tomorrow! 12 indie publishers joined me this quarter to grow their paid subscriptions. They ran subscriber drives. Plugged in new automations. Sent group subscription appeals. And so much more. Next group starts Oct 14: lexroman.com/subdrivers
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Lex Roman @lexroman.com · 29/09/2026
Someone just got The Sell Yourself Bundle (Everything in the shop now and forever!) 🎉 Check it out in the shop: payhip.com/b/3aWGB
payhip.com
The Sell Yourself Bundle (Everything in the shop now and forever!)
Check it out in Lex Roman's shop
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Lex Roman @lexroman.com · 29/09/2026
We are just 63 Legends away from unlocking a Legends unconference! www.revenuerulebreaker.com/why-become-a...
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Lex Roman @lexroman.com · 29/09/2026
What you need to know this fine Monday: - California wants us to add a form for customers to delete their data - Zite's built an Airtable importer - Shopify's letting AI bots buy stuff - WordPress guy stays in the news for the third straight week www.revenuerulebreaker.com/what-you-nee...
revenuerulebreaker.com
What you need to know in online business news: Week of September 28
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
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Lex Roman @lexroman.com · 29/09/2026
Running out of good TV? ME TOO. How about watching my travel vlog of my trip to Monguí, the soccer ball capital of the world??? Just posted today www.youtube.com/watch?v=DK3X...
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Lex Roman @lexroman.com · 29/09/2026
I feel like they made True Detective Season 3 for those of us who like multitasking but really need to focus bc man you could not come up with a more boring show. I’ve never gotten so much work done while watching TV
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Lex Roman @lexroman.com · 28/09/2026
Just had a mammogram and when i told the tech my family history she just went “mierda”
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Lex Roman @lexroman.com · 28/09/2026
I’ve been getting more bookings for revenue trainings this fall for newsrooms and creators and I still have space especially at end of Nov/beg of Dec. If you’re still using “fund indie journalism” or “support my work,” it’s time to talk lexroman.com/speaking
lexroman.com
Hire Lex Roman for speaking and trainings
Book speakers for your team, professional organization or university. Learn how to grow your audience and your revenue. Lex Roman teaches subscription models, monetizing your work and finding your buyers.
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Reposted by Lex Roman
Casey Martin @caseymmartin.bsky.social · 28/09/2026
Are you an indie author? My pal Lex is hosting an event that might help you sell more books!
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Lex Roman @lexroman.com · 28/09/2026
Events require a SHITLOAD OF PROMOTION and most of us don't want to do it. If you need to fill an event, here's what I do:
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Lex Roman @lexroman.com · 28/09/2026
All signs point to Patreon not lasting long. Cofounder and two top execs left last month. Valuation sliced in four. Major layoff this summer. Floundering feature set. I’d think about a backup in case they go sideways or get sold to Bending Spoons
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Lex Roman @lexroman.com · 28/09/2026
We're running an event series for indie authors who want to sell more books this October. We start next week with novelist M.G. Herron teaching us how to grow an email list as an author. luma.com/xtfxatkd
luma.com
Grow Your Newsletter as an Author with M.G. Herron (Fall Event Series) · Luma
In partnership with Lulu. Sell your books worldwide with their scalable tools for indie publishers. All authors benefit from an email list, but growing a…
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Lex Roman @lexroman.com · 28/09/2026
I spent the weekend in Monguí, Boyacá. That wasn't the plan. A wildfire sent me on a different path. But Monguí is special and I'm glad I made it there. Watch my full travel vlog out now www.youtube.com/watch?v=DK3X...
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Lex Roman @lexroman.com · 27/09/2026
Taking time off is hard for solopreneurs. Even harder for podcasters, Youtubers, bloggers. You feel like you need to batch and schedule. That’s exactly what Stephanie Graham set out to do…until she realized she’d batched herself right through her break. New in Revenue Rulebreaker:
revenuerulebreaker.com
I was finally going to take off this August. Then, I started a podcast series.
Stephanie Graham had the perfect plan for her break until she realized she worked straight through it.
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Lex Roman @lexroman.com · 27/09/2026
The cutest thing about my Monguí vlog is that for every meal I had there’s a dog or cat next to me with longing eyes whose like “hey i know you’re from outta town so maybe you dont know how things work around here”
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Lex Roman @lexroman.com · 27/09/2026
I’m on the bus back to Bogotá. Will have a full vlog of how I spent this spontaneous weekend in Monguí soon. In the meantime, here’s the teaser youtu.be/ZuzAqd4PoTo?...
youtu.be
Teaser: 72 Hours in Monguí (Full vlog coming soon!)
I'm taking you with me to Monguí. This was a last minute roadtrip to an enchanting town. Stay tuned for the full vlog soon.👋🏻 CONNECT WITH LEXNewsletter: h...
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Lex Roman @lexroman.com · 27/09/2026
“To our new friends: Welcome to the conspiracy” Incredible work Ravenous WE LOVE TO SEE IT
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Lex Roman @lexroman.com · 27/09/2026
Im done using @bsky.app on mobile. This execution is so fucking lazy. You have to share your location or your age to get into the app. How about if im not sharing my location, there’s absolutely 0 reason to assume Im in Texas?
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Lex Roman @lexroman.com · 27/09/2026
I learned about Stephanie Graham’s 31 Days of Black Business project at the beginning of the summer but I had no idea it was meant to help her take August off. Stephanie shares the story of how her “low key” summer project went today in Revenue Rulebreaker
revenuerulebreaker.com
I was finally going to take off this August. Then, I started a podcast series.
Stephanie Graham had the perfect plan for her break until she realized she worked straight through it.
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Lex Roman @lexroman.com · 27/09/2026
I just got a note from a Legend that someone booked their service off a classified ad in the newsletter. Classified ads and shoutouts are FREE for Legends and they’re a great way to get your work out there www.revenuerulebreaker.com/new-perk-unl...
revenuerulebreaker.com
New perk unlocked: Free Legends classified ads
New fun ways to promote your stuff with Legends classifieds
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Lex Roman @lexroman.com · 27/09/2026
It is genuinely funny how bad my accent is. People here cannot understand me except our museum tour guide who kept asking cultural questions about Colombia and I got a couple of those right
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Lex Roman @lexroman.com · 27/09/2026
Little 1 min teaser for my travel vlog about this weekend's trip to Monguí www.youtube.com/watch?v=ZuzA...
youtube.com
Teaser: 72 Hours in Monguí (Full vlog coming soon!)
I'm taking you with me to Monguí. This was a last minute roadtrip to an enchanting town. Stay tuned for the full vlog soon.👋🏻 CONNECT WITH LEXNewsletter: h...
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Lex Roman @lexroman.com · 27/09/2026
Are you an indie author who wants to sell more books??? Come to our October event series on growing your newsletter, running Facebook ads and finding new ways to sell beyond major retailers www.revenuerulebreaker.com/books-october/
revenuerulebreaker.com
Sell more books with our October events
I'm teaming up with Lulu, the global publishing tech company, to help indie authors publish and sell more books this October with an educational event series you can take part in
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Lex Roman @lexroman.com · 26/09/2026
I want to believe in the dream that batching content is possible but as podcaster and artist Stephanie Graham shows us tomorrow, it’s not always the easy path it’s made out to be Coming to the newsletter: revenuerulebreaker.com/newsletter
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Lex Roman @lexroman.com · 26/09/2026
Great piece on how LA’s mayor actually does have lots of power and it’s all in how the elected person chooses to wield it. I fucking hate the “weak mayor” thing. All elected offices are about the presentation of power lamaterial.com/p/la-mayor-p...
lamaterial.com
Does the L.A. Mayor Have Real Power?
Los Angeles Mayor Karen Bass and council member Nithya Raman have been debating the nature of mayoral authority. Does L.A. truly have a "weak mayor" system?
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Lex Roman @lexroman.com · 26/09/2026
Living my best sumercé life in Boyacá ⛰️⚽️🇨🇴
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Lex Roman @lexroman.com · 26/09/2026
The amount of representation California and New York have worldwide is truly uncalled for. I’m in a Colombian town of 4,000 people. You can’t buy a tshirt repping them but you can get an entire Lakers uniform. My waiter is wearing a shirt that says San Diego and I just saw a vaquero in a Yankees hat
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Lex Roman @lexroman.com · 26/09/2026
Tomorrow’s newsletter is about how damn hard it is to take a break as a solo operator. Podcaster Stephanie Graham brings us inside her perfect plan to take August off…and how that’s not what ended up happening at all Join the newsletter to get it: revenuerulebreaker.com/newsletter
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Lex Roman @lexroman.com · 26/09/2026
I track the top stories in online business every week. Here’s what you need to know this week www.revenuerulebreaker.com/what-you-nee...
revenuerulebreaker.com
What you need to know in online business news: Week of September 21
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
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Lex Roman @lexroman.com · 26/09/2026
People actually hate my travel vlogs. They’d much rather I talk about beehiiv and Ghost all fucking day but TOO BAD YOU’RE GETTING A TRAVEL VLOG this week youtube.com/@lexromanwashere
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Lex Roman @lexroman.com · 26/09/2026
The entire philosophy of the tech guys in charge in one quote
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Lex Roman @lexroman.com · 26/09/2026
There’s a craft brewery here in Monguí called Ciudad Perdida and if you come you get to hang out with beer cat. All the beers are named after Monguí things. They have a beer garden. This place is a treasure. Venga sumercé🇨🇴 www.instagram.com/cerveceriaci...
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Reposted by Lex Roman
Alex Ip 葉清霖 @alexip718.com · 26/09/2026
You know what would benefit from an additional $10 or $20 million? Independent, nonprofit, award-winning science reporting. Become one of the hundreds of readers in @thexylom.com membership community (our annual budget is "only" ~$160,000!) fundrazr.com/campaigns/su...
fundrazr.com
Sustain The Xylom!
Support The Xylom's independent reporting by making a monthly recurring donation!
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Ann Marie Awad @anntastic.bsky.social · 25/09/2026
only suckers go to job interviews
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Lex Roman @lexroman.com · 26/09/2026
Got my lab results back and turns out all that fried dough and processed meat ive been eating has made my cholesterol borderline high
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Lex Roman @lexroman.com · 25/09/2026
Watch what you post because Threads just might pretend you're the guy who masturbated on the plane. What just happened to Peter Shankman is a warning for all of us using Meta products.
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