Reposted by Fergal O’Connor
Really happy that our paper "‘You don’t want to be sat on a sticky seat’: a Q-methodological foraging analysis of pub consumer choice" is now published in the Journal of Marketing Management @jmmnews.bsky.social
First 50 eprints are available free - www.tandfonline.com/eprint/PX8ZR...
tandfonline.com
‘You don’t want to be sat on a sticky seat’: a Q-methodological foraging analysis of pub consumer choice
This study investigates how consumers trade-off between various features when making pub choices, a previously underexplored area. Uniquely we apply foraging theory as a multi-level, ecologically b...