iiinova — where your digital self keeps evolving

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lou jones @heylou.bsky.social · 25/09/2026

i don't post on here as much as i should but i wanted to share that leading the @yrstruly.uk influencer campaign on CONTROL Resonant with @remedygames.com has been a genuine pleasure and career milestone for me ya boy is in the credits baby!!!!!!!

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Jim Caddick @caddicarus.bsky.social · 11/08/2026

I got invited to a preview event of this new Star Wars Galactic Racer game, I unexpectedly bumped into my sis @rosiecaddick.bsky.social , and apparently I was the only one of our group to beat Sebulba at the end of single player Act 1. Good day. Thanks for the invite, @yrstruly.uk

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YRS TRULY @yrstruly.uk · 03/08/2026

Proud to say YRS TRULY has been shortlisted in three categories at the UK Social Media Awards!!! It's no secret we've been expanding our social capabilities in the past year, so it's very nice to see that reflected in the shortlist. Fingers extremely crossed 🤞

YRS TRULY shortlisted at UK Social Media Awards:
🟠 Best Long-Term Strategic Use of Social Media with Ubisoft UK
🟠 Emerging Talent Award for our Social Lead Imogen Mellor
🟠 Best Small Agency for YRS TRULY

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YRS TRULY @yrstruly.uk · 23/07/2026

📰 Breaking news: YRS TRULY will indeed be at Gamescom!!! We'd love to talk to you about how to bring your cool games to equally cool audiences, so pls drop us a message and we'll book something in 🤝

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YRS TRULY @yrstruly.uk · 17/07/2026

Huuuuuuge thank you to everyone who showed up to the YRS TRULY Develop party! Very grateful to be able to bring the best and coolest folks in the games industry together 🫶 Biggest thanks to @indiebi.com, who generously supported the bar tab, alongside friends at Uwu Biz and Coal Supper!

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YRS TRULY @yrstruly.uk · 07/07/2026

Sorry for accidentally taking an 8-month break from Bluesky, but we WILL be at Develop Brighton next week! Pls drop us a message if you'd like to talk and/or participate in [redacted] 🤝

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YRS TRULY @yrstruly.uk · 06/11/2025

We're looking for a Campaign Manager to join our team! What you need to know: 🟡 Four-day work week + hybrid 🟡 Salary range: £36,000-£42,000 + 13th salary in December 🟡 London-based applicants will be prioritised. We often work with physical product and events, and need someone local to assist us.

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YRS TRULY @yrstruly.uk · 06/11/2025

The role will focus on delivering creator and creative campaigns, so prior experience in influencer marketing or creative production would be very much appreciated. More details and how to apply below: 🟡 www.yrstruly.uk/blog-post/lo...

yrstruly.uk

YRS TRULY – Looking for a Campaign Manager!

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YRS TRULY @yrstruly.uk · 06/11/2025

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Rosie Caddick @rosiecaddick.bsky.social · 01/11/2025

Halloween 2025 🎃 I went to the @wearereach.bsky.social party as Blinky from Pac-Man, and the @yrstruly.uk party in the incredibly popular Clair Obscur: Expedition 33 outfit! Thank you everyone for the wonderful evenings! 🧡

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Cassie @geekycassie.bsky.social · 28/10/2025

AD-Sponsored They told me to blend in at work… so I did. Rebranded to Dino mummy This look is inspired by my time as a Park Manager in Jurassic World Evolution 3 and thank you to @frontierdev.bsky.social and @yrstruly.uk for the opportunity You can play like meee. Link in the replies 🦕🦖⬇️

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BEYOND Conference @beyondconference.org · 28/10/2025

MJ Widomska, Founder and Director of award-winning games marketing agency @yrstruly.uk, joins 'Changing the Game: In-Platform Activations and New Player Dynamics', a session that explores the emerging convergence between the Gaming Economy and Creator Economy. beyondconference.org/b25/schedule...

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High Rollers D&D @highrollersdnd.bsky.social · 24/10/2025

#AD We're at @mcmcomiccon.bsky.social The crew at the D&D @dndbeyond.com booth & @yrstruly.uk have invited us to have a go making characters! The new Starter Set makes it just as fun! Join the waitlist 🔗dndstore.wizards.com/uk/en/product/811478/dd-essentials-kit-digital-plus-physical-bundle

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War Child UK @warchilduk.bsky.social · 09/10/2025

The War Child team and our partners have been on the ground in Gaza throughout this terrible war - working relentlessly. They are experienced, trusted and understand the needs of children and their families.

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War Child UK @warchilduk.bsky.social · 10/10/2025

No child should have to endure what children in Gaza have faced. Kieran King, our Head of Humanitarian, spoke to The Guardian about the devastating impact this war has had on children and families, and the vital work we are doing to support them: bit.ly/3KKVG7N 1/4

bit.ly

No family, no stability, no social fabric: the anguish of Gaza’s wounded orphans

As the number of WCNSFs – wounded child no surviving family – grows, charities struggle to find adults to look after them

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GamesIndustry.biz @gibiz.bsky.social · 29/09/2025

92.7% of gaming content creators operate independently without agency representation, with the large majority creating content alongside full-time employment or education www.gamesindustry.biz/927-of-gamin...

gamesindustry.biz

92.7% of gaming content creators work independently, says new study

Research finds majority of influencers work part-time, creating content alongside full-time responsibilities

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YRS TRULY @yrstruly.uk · 25/09/2025

By joining the Hub, you'll also get access to EA Support a Creator codes, collaboration opportunities and a Discord channel with other verified creators – plus lots more. Get verified at apexlegendscreatorhub.com 🫵

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YRS TRULY @yrstruly.uk · 25/09/2025

Our worst-kept secret is out: we've been working on the Apex Legends Creator Hub for months, and are still accepting new applicants! If you're passionate about creating great content, we can help you get involved in early playtests, Q&As, and support your community.

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lou jones @heylou.bsky.social · 18/09/2025

borderlands 4 is out now!!! leading the UK creator campaign with my lovely team @yrstruly.uk & the fantastic folks at 2K is, i think, the biggest and proudest highlight of my career so far although it was many many months of hard work, it’s just now sinking in 🥲 aaaaaaa

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YRS TRULY @yrstruly.uk · 12/09/2025

Good news from UK Agency Awards – we're the Independent Agency of the Year 2025! Proud to have our dedication to transparency and fairness highlighted. It's what we're all about! We also got a silver for Best Agency Culture! We do try to be nice to each other (not too nice though – within reason).

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Borderlands @borderlands.2k.com · 10/09/2025

Kairos is coming to London! 🚅 Come to Waterloo Station on Sep. 12 & Sep. 13 from 7:30 a.m. to 7 p.m. for interactive photo ops, and of course - free swag!

Promo for a Borderlands 4 event at Waterloo Station.

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YRS TRULY @yrstruly.uk · 29/08/2025

Hi Vault Hunters!! Borderlands 4 is coming soon – prepare for your journey into Kairos 🫡 🔑 If you’re a content creator based in the UK or Ireland, request a key by filling out this form: yrstru.ly/borderlands4

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YRS TRULY @yrstruly.uk · 16/08/2025

Content creators in the UK and Ireland – you may want to subscribe to our newsletter (💌 yrstru.ly/newsletter) for a chance to apply for something VERY exciting soon!

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YRS TRULY @yrstruly.uk · 16/08/2025

Content creators in the UK and Ireland – you may want to subscribe to our newsletter (💌 yrstru.ly/newsletter) for a chance to apply for something VERY exciting soon!

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Kiwo @ohhikiwo.bsky.social · 08/08/2025

MAFIA THE OLD COUNTRY it is here i am ready and I AM LIVE NOW shoutout to @mafiagame.2k.com and @yrstruly.uk because oh she #sponsored today i've been excited for this one THIS IS GONNA BE GREAT #2kpartner #ad twitch.tv/kiwo

twitch.tv

Kiwo - Twitch

Concept artist, streamer, straight up hu$$$tler and part time cockney orphan. nice

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YRS TRULY @yrstruly.uk · 07/08/2025

So excited to see the sculpture we created for @ustwogames.co.uk will soon be displayed at @nvmuk.bsky.social!!! Huge!!!

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YRS TRULY @yrstruly.uk · 31/07/2025

i think this may be photoshopped :/

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YRS TRULY @yrstruly.uk · 31/07/2025

i didn't see YOU in date everything???

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YRS TRULY @yrstruly.uk · 31/07/2025

Fun fact: we're in Date Everything????

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YRS TRULY @yrstruly.uk · 31/07/2025

STOP!!!! SOMEBODY STOP HIM!!!!!

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YRS TRULY @yrstruly.uk · 30/07/2025

Last call to apply – we'll be contacting chosen creators next week! (Thank you for your patience if you already applied 🙏)

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TOTALMTG @totalmtg.bsky.social · 24/07/2025

So this week I got an amazing gift package! Big thanks to WOTC and @yrstruly.uk for sending this my way! The new MTG set, Edge of Eternities, is nearly here and I’m very excited about this cool new set! It has some amazing art and those Galaxy lands…WOW!! #MTGEternities #ad

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YRS TRULY @yrstruly.uk · 21/07/2025

We are also descending on Cologne (maybe not as literally as the pic would suggest). As usual, we can be found at the UK Games Industry booth or at the cursed Irish pub / the cursed puppet bar!!! See you at Gamescom??

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YRS TRULY @yrstruly.uk · 21/07/2025

thank you and that's also very reasonable

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YRS TRULY @yrstruly.uk · 21/07/2025

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Sophie Atkin @secretsaucesoph.bsky.social · 16/07/2025

well this is adorable! shoutout to @yrstruly.uk for a sick party and disposables📸 @futurefriendsgames.com & @thesecretsauce.uk (+lee) bonding

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Jay, Eclipsed 🌑 @erinustv.bsky.social · 19/07/2025

Having the best time at the creator prerelease for Edge of Eternity - hugely grateful to @yrstruly.uk & WOTC for the invite 🪐

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XVERFIEND @xverfiend.com · 19/07/2025

Edge of Eternities goes hard 🙏 shout out @yrstruly.uk for the invite #ad #invite

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The Magic Castles 🏰 @themagiccastles.wtf · 20/07/2025

went 3-0 in sealed at @yrstruly.uk's Edge of Eternities prerelease event and won a piece of actual meteorite which is wild ☄️

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Jay, Eclipsed 🌑 @erinustv.bsky.social · 20/07/2025

Some spicy things in my haul from last night 👀 thanks @yrstruly.uk & WOTC EU #ad - gifted

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YRS TRULY @yrstruly.uk · 15/07/2025

Return to where it all began in Mafia: The Old Country, launching on August 8th. US/CA/UK/ANZ creators: reach out to us at hello@yrstruly.uk if you’d like to give it a go, or sign up to our mailing list at yrstru.ly/newsletter, and we’ll let you know once we start sharing keys!

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YRS TRULY @yrstruly.uk · 14/07/2025

We're in the newest issue of MCV/DEVELOP – twice! If you're interested in finding out more about how the Slayeux Tapestry for DOOM: The Dark Ages came to be, you can read all about it at yrstru.ly/slayeuxtapestry 🙏 We also have our very first full-page ad on the back of the magazine!!!

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YRS TRULY @yrstruly.uk · 10/07/2025

A very special thanks to @indiebi.com and Uwu Biz who topped up the bar tab later in the night. Our heroes 🫶

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YRS TRULY @yrstruly.uk · 10/07/2025

Pictured: the YRS TRULY team (minus Ella, Monika and Akeel) minutes before our not-so-secret Secret Develop Party. We had almost 400 guests this year, which was both unbelievable and hugely gratifying after weeks of party planning! Thank you to everyone who made it – hope you had a lovely time!

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YRS TRULY @yrstruly.uk · 20/06/2025

We took an award home at @mcvdevelop.bsky.social awards last night!!! Together with our very lovely partners at @plaion.bsky.social, we got Campaign of the Year for Kingdom Come: Deliverance II 🫶 Huge thank you to everyone involved in the campaign! Audentes fortuna iuvat 🫡

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Limit Break Mentorship @limitbreak.co.uk · 09/06/2025

We want to give a huge 💖 THANK YOU 💖 to @imomellor.bsky.social and our incredible sponsors @yrstruly.uk for running our first event of the year on 'How to Attend a Conference (incredibly useful with @developconference.com just around the corner!)

Screengrab from an online event. The slides say Thank You! on a pink background. Imogen is on camera to the left of the image, answering questions

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