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BBC experimenting with a Netflix-style iPlayer make-over, including an AI agent called Iggy
The BBC’s new director general Matt Brittin outlines a Netflix-style vision for iPlayer, including an AI agent called Iggy that speaks to users. How does the traditional, establishment British Broadcasting Corporation compete with the platforms emanating from Silicon Valley? The answer, it seems, is to get in a new boss who’s worked in Silicon Valley. ... BBC experimenting with a Netflix-style iPlayer make-over, including an AI agent called Iggy
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