iiinova — where your digital self keeps evolving

William Moss @williammoss.bsky.social · 1h

This is a quite a good analysis of all the different elements that were supposed to come together to create a huge debut for Schmitt as a VP candidate, before they fell apart due to stepping on the largest rake imagineable. spinclass.substack.com/p/spin-class...

spinclass.substack.com

Spin Class Case Study: How Eric Schmitt's VP Launch Died on the Hawks-Hawkeyes Mix-Up

The comms operation behind a failed VP audition

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William Moss @williammoss.bsky.social · 1h

That's a descent rate equivalent to 130mph, or faster than human terminal velocity. Terrifying.

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William Moss @williammoss.bsky.social · 2h

Still trying over there! (Singapore's TFR is abysmal.)

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William Moss @williammoss.bsky.social · 3h

Obviously this sucks but ngl I loved roller coasters as a kid and telling me a ride might literally give me brain damage would have had me lined up in seconds.

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William Moss @williammoss.bsky.social · 3h

I don't understand fashion and I am irredeemably uncool. But also, this is stupid.

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William Moss @williammoss.bsky.social · 3h

Have to install another airline app fml

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William Moss @williammoss.bsky.social · 5h

The thing about herding dogs is that they always have this level of energy, a thing I learned the hard way many years ago when my mom had me look after her Norwegian elkhound for two weeks in my one-bedroom apartment in San Francisco.

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William Moss @williammoss.bsky.social · 5h

There really is a bear in the woods.

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William Moss @williammoss.bsky.social · 21h

Time for my Mark Penn story! I worked for Burson-Marsteller in China when they bought PSB, Penn's firm, and Penn became CEO, after the short and undistinguished tenure of Tom Nides. (These were troubled years at Burson.)

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William Moss @williammoss.bsky.social · 29/09/2026

This story is grim on every dimension. Whatever happened in this family is going to wreck a lot of lives.

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William Moss @williammoss.bsky.social · 29/09/2026

Security forces: [Arrest the guys who keep rabbits off the runways.] B1B: [Ingests rabbit on takeoff, crashes with 75,000 lbs of bombs]

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William Moss @williammoss.bsky.social · 29/09/2026

Savage. (Also, should prompt some reflection on the part of Cornell administrators.)

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William Moss @williammoss.bsky.social · 29/09/2026

23% of Americans think it's somewhat or completely unacceptable for news organizations and journalists to publicly criticize politicians?

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William Moss @williammoss.bsky.social · 29/09/2026

A lot comes down to whether you see Congressional hearings as primarily a sober act of governance, or as the performative creation of content that can be endlessly clipped, decontextualized and distributed through partisan channels.

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William Moss @williammoss.bsky.social · 29/09/2026

FT photo editor twisting the knife here.

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William Moss @williammoss.bsky.social · 29/09/2026

Good thing there is a fiercely independent and rigorous Justice Department to investigate this matter.

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William Moss @williammoss.bsky.social · 29/09/2026

The Bears: [spend four days in the red zone] 3 points

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William Moss @williammoss.bsky.social · 29/09/2026

OMG call the cops the Eagles murdered that run attempt.

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William Moss @williammoss.bsky.social · 29/09/2026

This is turning into a very serious crisis for Cornell. As, it seems, it should.

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William Moss @williammoss.bsky.social · 28/09/2026

This is the enragiest rage-bait that has ever rage-baited me.

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William Moss @williammoss.bsky.social · 28/09/2026

What is going on with this case? They haven’t disclosed what was in the vans yet, have they? If they were stuffed with explosives or sarin or whatever, presumably nobody is getting bailed.

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William Moss @williammoss.bsky.social · 28/09/2026

Not the point, but a restaurant named “Imperial Chop Suey” in the Asian brush stroke font is a bit on the nose.

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William Moss @williammoss.bsky.social · 27/09/2026

I had a Singapore Sling at the Long Bar in 1996, my first year in Singapore, and never again. Once was enough. But I’m glad there’s a funky cocktail scene now and “Alamak” is a great name for a bar. www.nytimes.com/2026/09/27/w...

nytimes.com

The Raffles’ Singapore Sling Costs $40. There’s a Reason Tourists Still Love It.

You can still buy a Singapore Sling in the colonial-era hotel where it’s said to have been invented more than a century ago. Custom versions have arisen nearby.

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William Moss @williammoss.bsky.social · 27/09/2026

Here is all I have to say about Choosin’ Texas discourse.

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Reposted by William Moss

Dorian Lynskey @dorianlynskey.bsky.social · 27/09/2026

Seeing so many people pile on to a poorly argued but completely harmless piece of music writing makes me a little itchy

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William Moss @williammoss.bsky.social · 27/09/2026

Tiny little nick on my right index finger is bleeding like a harpooned sperm whale.

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William Moss @williammoss.bsky.social · 27/09/2026

The little boy who went to see Star Wars at the Coronet in San Francisco in ‘77 never thought he’d be bored of Star Wars, but here we are.

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Reposted by William Moss

Ian Dunt @iandunt.bsky.social · 27/09/2026

Skywalker Saga my entire fucking arsehole. The last time they gave those sexless fanboy wankers what they wanted it was a creative abomination. Please, I am begging you, learn from your mistakes.

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William Moss @williammoss.bsky.social · 27/09/2026

Wordpress version of my denunciation of Ed Sheeran is live now. imagethief.com/2026/09/25/s...

imagethief.com

Sheeran-gate

The neutral path Ed Sheeran wanted to take was always a mirage

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William Moss @williammoss.bsky.social · 26/09/2026

This is a wonderful essay, and good crisis comms. As for social media, the problem is it famously strips context while serving three basic human needs at scale: 1) Construct stories around things 2) Be part of an in-group 3) Reinforce in-group values That’s as true here as it is anywhere else.

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William Moss @williammoss.bsky.social · 26/09/2026

It’s like if the OpenAI putsch had zero stakes.

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William Moss @williammoss.bsky.social · 26/09/2026

When I lived in China, various organizations would produce periodic “know your factions” guides to the government so you could tell the China Youth wing from the Shanghai clique, etc. Good times.

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William Moss @williammoss.bsky.social · 26/09/2026

Amazing story and the second appearance this week of DraftKings Chief Responsible Gaming Officer, Lori Kalani, my new object of PR fascination.

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William Moss @williammoss.bsky.social · 26/09/2026

American CEO: “We can’t control it!” American CEO 2: “It will destroy us all!” American CEO 3: “The apocalypse!” French CEO [hitting a Gauloise, exhaling slowly]: “C’est une issue de skill.”

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William Moss @williammoss.bsky.social · 26/09/2026

Had a glass of wine with dinner ama

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William Moss @williammoss.bsky.social · 25/09/2026

This isn't a Command and Conquer cut scene?

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William Moss @williammoss.bsky.social · 25/09/2026

I can absolutely hear DraftKings workshopping this line when they developed their messaging. www.nytimes.com/2026/09/19/b...

A block of text that reads: Asked whether promotions contribute to problem gambling, Ms. Kalani said they are "a marketing tool that every company out there uses," comparing DraftKings to businesses like Amazon. Other industries face similar issues, she said.
"Shopping can be problematic for people."

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William Moss @williammoss.bsky.social · 25/09/2026

This is a great strategy. The NYT publishes the top whatever of whenever and everyone spends a week arguing about it and it drives 50 billion page views and then they publish something like, "Pete Hegseth keeps hydrogen bomb in his garage" to crickets.

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William Moss @williammoss.bsky.social · 25/09/2026

Beginning to think Macklemore played this one like Machiavelli.

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William Moss @williammoss.bsky.social · 25/09/2026

On the hilarious occasion of his Gillette Stadium performances being cancelled for weather, here is my post from yesterday on how Ed Sheeran misread a crisis and tried to navigate a neutral path that simply didn’t exist, with disastrous results. williammoss.substack.com/p/sheeran-gate

williammoss.substack.com

Sheeran-gate!

The neutral path Ed Sheeran wanted to take was always a mirage

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