iiinova — where your digital self keeps evolving

Last Will and Testament Moss @williammoss.bsky.social · 19h

OMG you can still get that poster on Amazon. I used find it strangely comforting as a kid. Not sure why. You’d think it would make one feel terribly insignificant, but that’s not how I reacted to it. Maybe because I loved science fiction and the idea of such a vast universe was inherently thrilling.

An image of National Geographic’s “Unverse: Vast and Expanding” poster, which shows an escalating series of astronomical features from the solar system to the local group of galaxies to the local supercluster of galactic groups the known universe, with an image of the cosmic microwave background radiation at the top. There are explanatory blocks of text at each stage, and each stage’s illustration is connected to the next illustration by a sort of cone that illustrates the relative scale of the features. The whole effect is to transmit quite effectively the scale of the universe relative to, you know, you and me.

010

Last Will and Testament Moss @williammoss.bsky.social · 13/10/2026

But wait, it gets worse!!! How should you respond when someone is texting you THIS? williammoss.substack.com/p/dont-text-...

A series of text messages, all from the same sender, on blue backgrounds, that read: “Hey, about those crimes we were discussing…” “Pls respond. Want to talk about crimes we r planning. 🙏” “U up? I have questions about the crimes.” “Lol crimes crimes crimes we be doing crimes. 🤪” “Yo! Crimes? 🤑🤑🤑”

110

Last Will and Testament Moss @williammoss.bsky.social · 13/10/2026

Come for the self-destruction, stay for my simulated "doing crimes" text chain to demonstrate that you can definitely get fired for sending yourself encrypted messages on Signal and then outing yourself. williammoss.substack.com/p/dont-text-...

A screen capture of three text messages. The first reads: “From my locked down work phone to my persona phone. Let’s do crimes! 😎💰🛫🌴” The reply reads: “Lol ur busted 👮” And the third reads: “Oh, Shit! 😭”

110

Last Will and Testament Moss @williammoss.bsky.social · 13/10/2026

I wrote about the misadventures of Kim Guilfoyle as covered in the Wall Street Journal, the limits of encrypted text messaging, and what NOT to do when someone is texting you about crimes. williammoss.substack.com/p/dont-text-...

An Office of War Information style propaganda poster with a picture of a smiling WWII GI holding a cup of coffee under text that reads “How About a Nice Big Cup of Shut the Fuck Up.” At the bottom is a red banner with white text that reads, “Think before you send that text message.” Superimposed over the image is the title of the post, "Don't Text About the Crimes," and the subtitle, "Learning the hard way that trust begins where encryption ends."

110

Last Will and Testament Moss @williammoss.bsky.social · 04/10/2026

My friend Elaine has earrings patterned off of old San Francisco Muni paper bus transfers I remember from my childhood.

190

Last Will and Testament Moss @williammoss.bsky.social · 01/10/2026

That said, he could be a charmer when he wanted. Here he is, working a crowd in Xian, in 2010, when he had just turned 2.

A two year old
Eurasian boy in cargo shorts and a colorful t-shirt prances on a parapet while a crowd of apparently entertained Chinese women looks on, including a couple of young girls about 7 or 8 standing on the parapet behind him.

100

Last Will and Testament Moss @williammoss.bsky.social · 27/09/2026

No way this could have gone wrong. (Also, imagine insider-trading on Drake.)

A block of text:

In late April, Polymarket opened a market on whether Drake would say "Polymarket" on the album, one of many markets it launched related to that album. A single trader, whose account was created shortly before the album dropped and bet only on album-related markets, cashed out $7,800 in bets that he would. Hours before the album release, Drake's team played it for Polymarket employees, who heard the mention of the company and deleted the market out of concern that it presented an insider-trading risk, according to data reviewed by the Journal and a person familiar with the matter.

110

Last Will and Testament Moss @williammoss.bsky.social · 27/09/2026

Chat, is it bad when the compliance officer peaces out right after sending a heater up to the senior management?

A block of text:

Polymarket US's chief compliance officer, Andrew Clifford, resigned in April after

sending a lengthy report with an overview of some of the fraud issues to company

executives, according to people familiar with the report. Both Clifford and Polymarket
declined to comment about his departure.

110

Last Will and Testament Moss @williammoss.bsky.social · 27/09/2026

Here's a strategy that has never gone wrong in the history of business.

A block of text:

At one point, the processor rejected as fraudulent more than 80% of the deposits it was handling, a rate that far exceeded industry standards of roughly 1%. Polymarket employees quickly raised their concerns with Chief Executive Shayne Coplan, according to people familiar with the events.
The compliance team, those people recalled, was floored by Coplan's response: Just keep growing and pay a fine if regulators ever find out.
Current and former employees said Coplan's reaction, which hasn't previously been reported, was characteristic of his plan for Polymarket-growth at all costs.

110

Last Will and Testament Moss @williammoss.bsky.social · 27/09/2026

Here is all I have to say about Choosin’ Texas discourse.

281

Last Will and Testament Moss @williammoss.bsky.social · 27/09/2026

I put one of my nephew’s “baby shark” band aids on it. Why not.

A picture of my hand with a blue band aid on the right index finger. The band aid has a picture of a smiling cartoon yellow shark. A little orange fish is gawping at it.

010

Last Will and Testament Moss @williammoss.bsky.social · 25/09/2026

Not dispositive of anything, but she wears a DraftKings logo necklace.

110

Last Will and Testament Moss @williammoss.bsky.social · 25/09/2026

I can absolutely hear DraftKings workshopping this line when they developed their messaging. www.nytimes.com/2026/09/19/b...

A block of text that reads: Asked whether promotions contribute to problem gambling, Ms. Kalani said they are "a marketing tool that every company out there uses," comparing DraftKings to businesses like Amazon. Other industries face similar issues, she said.
"Shopping can be problematic for people."

120

Last Will and Testament Moss @williammoss.bsky.social · 19/09/2026

This is their variant called "The Pope."

100

Last Will and Testament Moss @williammoss.bsky.social · 18/09/2026

Four-dimensional bagels. So much bagel...

100

Last Will and Testament Moss @williammoss.bsky.social · 18/09/2026

Canceling the apocalypse until the AI figures out that bagel halves come in even numbers.

2111

Last Will and Testament Moss @williammoss.bsky.social · 14/09/2026

I’m no expert but those sardines look pretty fuckin dead to me.

A screen cap of a New York Times article bug, with a photograph of five cooked and beheaded sardines against a yellow background on the left, and the headline, “How healthy are sardines?” on the right.

3579

Last Will and Testament Moss @williammoss.bsky.social · 13/09/2026

I haz success! Carrots are a bit undercooked but otherwise good. (As it should be with a full stick of butter and some Parmesan in the potatoes.)

A three quarters photo of a square baking dish full of shepherds pie resting on a stovetop, with the potatoes golden brown at the edges.

A photo of a square portion of shepherd’s pie resting on a green plate, showing a layer of creamy potato on top of a layer of ground beef and carrot. Trust me, it looks good.

160

Last Will and Testament Moss @williammoss.bsky.social · 07/09/2026

Bun on this morning's run. (Technically, jackrabbit. Look at those ears.)

A photograph of a lanky jackrabbit from behind. The rabbit is dun colored, sitting, back to the camera, with head cocked so one side of its face is visible. Two preposterously huge, veiny ears extend up from the top of its head in a narrow "V", black at the tips and pink on the back. The rabbit is sitting in dry scrub with a few surrounding rocks.

150

Last Will and Testament Moss @williammoss.bsky.social · 06/09/2026

This is literally, as in literally, General Hux.

A picture of the Star Wars character General Hux, as embodied by actor Domnhall Gleeson, stading with arms clasped behind his back, in a black tunic with a shiny black belt and black trousers with shiny black jackboots. Its actually a picture of a cardboard General Hux freestander, which is, I guess, a thing some people want. But it will do for our purposes.

1163

Last Will and Testament Moss @williammoss.bsky.social · 06/09/2026

Honestly, at this point I think Gina Hinojosa should rush *me* ten dollars.

A screen capture of the search results for “Gina Hijonosa” in my gmail inbox, showing at least 11 emails in the last couple of days.

110

Last Will and Testament Moss @williammoss.bsky.social · 05/09/2026

Nailed it. California coastal all the way. San Francisco born and bred.

A heat-map image of the United States labeled, "Your dialect map," with the explanation, "Redder areas talk more like you, bluer areas least." It then says, "You talk most like someone from (in red type) California - about 55% of your answers match a typical resident. Above the map is the label, "MyDialect -- Full." The heat map shows the western United States in red, with the darkest red concentrated on the California coast and then fading toward the rockies. The midwest is blue and the southern US is dark blue. The north east is yellow to light red. Below the map is a color bar that runs from dark blue (least like you) to dark red (most like you), faring through green, yellow and orange on the way. Below the map is a section labeled "Cities most & least like you. Interpolated from the nearest survey responses.

MOST SIMILAR:
1 San Francisco, CA (55%)
2 Los Angeles, CA (55%)
3) Portland, OR (53%)

LEAST SIMILAR

1) New Orleans, LA (48%)
2) Nashville, TN (49%)
3) Atlanta, GA (49%)

100

Last Will and Testament Moss @williammoss.bsky.social · 05/09/2026

This is just bullshit San Francisco erasure. "The city" is only and ever San Francisco. All other uses of "the city" are illegitimate. Except maybe Chicago.

A multiple choice radio button question, #110 of 122. "What is 'the City'?" The answers are:

New York City (WRONG!)
Boston (WRONG ON ICE)
DC (WRONG, WRONG, WRONG)
LA (Is it even a place? Discuss!)
Chicago (Plausible, but still wrong.)
Other (Correct in context, but still San Francisco erasure)

100

Last Will and Testament Moss @williammoss.bsky.social · 05/09/2026

Discovering all-new varieties of racism in American dialect.

A radio button multiple choice question, #103 of 122. "What do you call it when a driver changes over one or more lanes way too quickly?" The options are:

Chinese lane change
Chinese fire drill
Other (selected - I have no term for this)

110

Last Will and Testament Moss @williammoss.bsky.social · 05/09/2026

Come on. "Whipping shitties" is not a thing! (Although, I think we can all agree that it should be.)

A radio-button multiple choice question, #79 of 122. "What do you call the activity of driving around in circles in a car?" The answers are:

Doing Donuts (which is selected)
Doing Cookies
Whipping Shitties
Other

100

Last Will and Testament Moss @williammoss.bsky.social · 05/09/2026

Except that… So the central anecdote of the story doesn’t yet support the assertion, except in a sort of hand-wavy way.

A screenshot of text, including an article subbed in bold type that says:

No evidence of AI alteration

And then the following sentence:

Experts in detecting digital fakes who reviewed the audio clip told The Post they were not able to find evidence that

100

Last Will and Testament Moss @williammoss.bsky.social · 31/08/2026

Tonight’s experiment in not starving to death while my wife and I are 8000 miles apart went ok. Chicken thighs with bell peppers, leeks, asparagus and rainbow potatoes on the tray.

A tray of uncooked skin-on chicken thighs and red and yellow bell pepper slices and leeks sits on a tray on a counter surrounded by various kitchen bric a brac.

The same tray as the previous photo after an hour of roasting. The chicken is golden brown and rest of the vegetables are cooked. The tray sits on a stove top next to a plate with a thigh, asparagus, bell peppers, leeks and potatoes, all roasted. It’s not exactly pretty, but it’s definitely dinner.

140

Last Will and Testament Moss @williammoss.bsky.social · 29/08/2026

The FBI should have a minimum kink threshold for applicants. Furries should get preference.

The Normal Rockwell "Free Speech" meme painting.

1130

Last Will and Testament Moss @williammoss.bsky.social · 23/08/2026

What McMahon is describing is literally the banner at the top of my Bluesky profile, which comes from what I gather is an early 20th century French illustration titled ”Future School.”

A color illustration of a school room, in an early 20th century style. Six students sit at benches listening to headphones that are plugged into wires that run across the ceiling and are connected into a machine. A seventh student turns a crank, while a professorial looking man feeds books into a hopper, in which they are presumably being ground up and fed to the children.

292

Last Will and Testament Moss @williammoss.bsky.social · 19/08/2026

Literally right now, making sure our bed has its daily allotment of cat hair and litter. Bucky is the brown tabby, Kaya is the patchy. Still recovering from their move to Singapore.

A very rumpled and unmade bed strewn with comforters and pillows and upon which recline two extremely satisfied looking cats, a brown tabby and a tabby and white patchy cat.

110

Last Will and Testament Moss @williammoss.bsky.social · 19/08/2026

Looks a lot like some person or persons in the WH are taking advantage of this situation to knife her. That’s life in the court of intrigues.

A screen shot of a block of text that reads:

A screaming match in the lobby ensued, with Harp insisting that Trump had personally asked her to attend the court appearance, two sources familiar with the matter told CNN. Denied a seat but determined not to be left behind, Harp jumped into an SUV trunk, according to the two sources and confirmed by a photo obtained by CNN.
The episode, which has not been previously reported, served as an encapsulation of the role Harp has carved out in recent years as a constant and intensely dedicated presence at Trump's side. Her methods have irked senior aides and at times prompted efforts to box her out of the president's inner circle, according to multiple sources who described the dynamic to CNN.

020

Last Will and Testament Moss @williammoss.bsky.social · 17/08/2026

But the most delicious part of the whole thing (derogatory) is that all of this Temu Gordon Liddy skullduggery and ratfucking was for Ebay. Ebay!!!

A screenshot of a block of text that reads:

What elevates this story from tragedy to satire is that this was Ebay! Ebay is not the CIA. Ebay is not even one of the Magnificent Seven technology companies that are arguably systemically important. Ebay is a website for selling secondhand sneakers!
There is no reason to start launching ratfucking shadow ops like you're the G. Gordon Liddy of Willow Glen. The stakes just aren't that high. If Microsoft vanishes tomorrow, governments and corporations will grind to a halt. If Ebay vanishes tomorrow, people will list their old surfboards on Facebook Marketplace and use Checkout.com instead of Paypal. 1

121

Last Will and Testament Moss @williammoss.bsky.social · 17/08/2026

It’s also super important to understand the difference between “a PR problem” and “a business problem with PR consequences,” and to be able to explain the difference to execs who sometimes want a quick fix for a deeper problem. Pr is *downstream* of business problems.

A screenshot of a block of text that reads:

If, as with Ebay, the press is reporting that you have a bar that serves liquor on your corporate campus and that it is contributing to poor employee behavior, while you are under pressure from an activist investor, you do not have a PR problem. Or rather, you have a PR problem, but it is downstream of a business problem. The business problem is that you have a bar on campus and it is contributing to poor employee behavior. The solution is to close the bar and address the employee behavior issues and then use PR to explain the steps you've taken. The PR is last in the chain. There's also the separate problem of the activist investor, but having your house in order is helpful there, too.

111

Last Will and Testament Moss @williammoss.bsky.social · 17/08/2026

If you’re a senior PR person, you absolutely need to know where your red lines are, and you need to have a clear idea of what you’ll do when you’re asked to cross them.

A screenshot of text that reads:

If your CEO asks you, a comms chief, to "take down" a reporter and "do whatever it takes," your actual job is specifically to not do whatever it takes. Your actual job is to ask a bunch of clarifying questions about what, specifically, the CEO means, to draw a clear line between what is acceptable and not, and to propose alternatives that aren't ethically compromised. If necessary, your job is also to resign on principle, both because that's the ethical thing to do and because the reputation risks of following through on the request are extreme. Seven years later, the gruesome consequences are still landing for Ebay and its former executives.

121