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Last Will and Testament Moss @williammoss.bsky.social · 44m

Tucker Carlson (!) also low-key incinerates Guilfoyle in this article.

Last Will and Testament Moss @williammoss.bsky.social · 45m

Free PR advice: If someone is texting potentially incriminating stuff to you, do not respond! That way, they won't have your, "OMG you'll destroy my career!" texts to leak to the WSJ!

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Last Will and Testament Moss @williammoss.bsky.social · 45m

"Guilfoyle also expressed concern about her dealings with Deters becoming public... She warned Deters repeatedly not to commit talk of money or payments to text. 'Eric, I really wish you would stop papering all these things,' she wrote in one exchange." (Article then includes screen caps.)

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Last Will and Testament Moss @williammoss.bsky.social · 50m

Remember, kids, using Signal does not protect you from counterparty disclosure risk!

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Last Will and Testament Moss @williammoss.bsky.social · 1h

If the story arc goes though the eventual divorce, you could just call it "Discord."

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Last Will and Testament Moss @williammoss.bsky.social · 1h

Imagining a 21st century update of beloved early-Internet rom-com "You've Got Mail" based on this story.

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Last Will and Testament Moss @williammoss.bsky.social · 1h

We share a last name, but I am not related to the dude in this story. My brothers are weird in generic, non-crypto ways.

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Last Will and Testament Moss @williammoss.bsky.social · 1h

It's like the opposite of a meet-cute.

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Last Will and Testament Moss @williammoss.bsky.social · 4h

Oh, shit - does Bryan Johnson know about Jonathan?

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Last Will and Testament Moss @williammoss.bsky.social · 4h

Technically, the embargo was on a scientific paper about Jonathan, but, come on. People LOVE ancient, giant tortoise.

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Last Will and Testament Moss @williammoss.bsky.social · 4h

Jonathan the giant tortoise is in the Guardian, the New York Times, Reuters, 404 Media, BBC Wildlife, Scientific American and PopSci, with all articles landing at 11AM Pacific, when, one presumes, the embargo lifted. Whatever else he's got going for him, he has a hell of a publicity team.

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Last Will and Testament Moss @williammoss.bsky.social · 5h

Ok, if you're a paying tenant I *guess* you can make some bullshit argument that rat-policing duties fall under the landlord's obligations. Especially in California. Whatever.

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Last Will and Testament Moss @williammoss.bsky.social · 5h

Also, where was Mr. Theoretical physics when I was risking life and limb to eject a dog-food curious rat from the kitchen before dawn? That's just the kind of work ethic I have. bsky.app/profile/will...

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Last Will and Testament Moss @williammoss.bsky.social · 5h

This is all displaced teen angst. I was a D&D nerd in high school, none of you will be surprised to hear, and far more likely to be receiving noogies than distributing them. Except where my younger brothers were concerned. Noogies flow down the age curve, as any theoretical phsycist will tell u.

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Last Will and Testament Moss @williammoss.bsky.social · 5h

He's a very nice kid. A theoretical physicist from Germany who speaks, like, 17 languages. But if that's not noogie bait I don't even know what is.

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Last Will and Testament Moss @williammoss.bsky.social · 5h

I am also informed that some consider it "rude" to give a tenant a head noogie. What is the world even coming to?

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Last Will and Testament Moss @williammoss.bsky.social · 5h

My mom, whom I am currently staying with, has rented her third bedroom to a Stanford post-doc who has the same bathroom schedule is me and it's making me crazy. It's like I am in high school again competing for the bathroom with my brothers except I'm old and have chronic back pain.

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Last Will and Testament Moss @williammoss.bsky.social · 5h

Mind you this dog goes berserk when her dog radar detects a pedestrian within a block of the house.

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Last Will and Testament Moss @williammoss.bsky.social · 9h

My mom’s ancient dog is here however, and she did not even notice. Just wandered in from the next room after the rat was gone, like, ‘sup? Great work, dog.

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Last Will and Testament Moss @williammoss.bsky.social · 9h

I’m staying at my mom’s house and the rats live in the hedge on her back fence. I hear them at night. She’s in Ashland this week and I am not going to tell her about the rat-in-the-kitchen incident.

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Last Will and Testament Moss @williammoss.bsky.social · 9h

Anyway, the rat is back in the yard and I’ve learned that I have undiscovered rat-herding skills.

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Last Will and Testament Moss @williammoss.bsky.social · 9h

I’m sitting in the kitchen at 6AM with the door to the yard open to let some cool air and a fucking rat just waltzes right in like I’m going to make it some eggs.

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Last Will and Testament Moss @williammoss.bsky.social · 21h

Honestly, I really don't want to see what's going on in the litter box. The less I know the better. For me, and the cats.

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Last Will and Testament Moss @williammoss.bsky.social · 21h

Your scientists were so preoccupied...etc.

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Reposted by Last Will and Testament Moss

West of House @taterpie.bsky.social · 06/10/2026

Every new thing I learn about Mike Tomlin's Minecraft server makes me even more delighted.

a screenshot of a twitter post from an account called theNFLDrop, which says 'Report: Mike Tomlin says he banned Antonio Brown from his Minecraft server after he used TNT to bomb a hospital'.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

And, may I say, props to them for arranging to send my print subscription to Singapore at no extra cost.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

As the former owner of a big-ass snake, I say go for it. It's the pet you deserve as a class-A baller.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

Not that it seems to be slowing business. 🤷

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

As someone who has done a fair amount of crisis work (albeit corporate, not personal publicist stuff), I think it's funny that these crisis operators keep getting aired out. I wrote about it after the 2024 NYT article. williammoss.substack.com/p/we-can-cha...

williammoss.substack.com

We Can Character-Assassinate You for Wholesale

The long tradition of shady PR knife work in dark alleys

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

Bonus appearance by the Bel Campo meat company, which got a wet kiss of a New Yorker profile back in 2014 (I remember reading it) and then later imploded in scandal following a change of leadership. www.newyorker.com/magazine/201...

newyorker.com

Élite Meat

Dana Goodyear on Anya Fernald, a food entrepreneur, whose company, Belcampo, offers a delicious—but pricey—alternative to industrial food.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

I read the entire Time interview transcript. It is a remarkable document.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

It looked amazing. I still remember watching it on broadcast in high school. A complete fever dream of a show. I don't think you could do anything now that would be as relatively surreal compared to our already deranged reality. But I invite somebody to prove me wrong.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

The production values were like, "what if Dr. Who, but no money at all." However, the TV series did give us the concept of "blipverts," compressed TV ads that made people's heads explode.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

"According to his creators, Max's personality was meant to be a satirical exaggeration of the worst tendencies of American television hosts in the 1980s who wanted to appeal to youth culture, yet were not a part of it."

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

Something reminded me of Max Headroom recently - I forget what. But it does feel like an idea whose time has come around again. Ahead of its time.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

Quality fishballs are serious business in my household.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

The most durable part of the story I wrote in 2024 will be the bit where the young reporter/influencer character is motivated to risk her life for a bowl of decent fishball noodles. This was partially based on my son who would very much risk his life for good fishball noodles.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

All that old media stuff we did for Cyberpunk is drenched in "written in the early 90s." When I wrote a short story for last year's "Hope Reborn" book I tried to update the media environment, but I am sure 30 years from now someone will be, lol some real written in the 2020s bullshit there.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

At last we have created Network 54 from the classic Cyberpunk TTRPG adventure, Don't Create Network 54.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

What that memo lacks is a vision of what the company should be, and what the basis for optimism is. This is an employee memo with bad news. You can't (and shouldn't) camouflage that, but you can still have some inspiration. This is one of the most iconic brands of all time

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

Anyway, the actual memo is a broad strategic shell around a bitter "get ready for some 2027 layoffs" pill. about.nike.com/en/newsroom/...

about.nike.com

NIKE, Inc. Announces Changes to Its Operating Model

NIKE, Inc. announced changes to its operating model October 1, 2026.

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Last Will and Testament Moss @williammoss.bsky.social · 06/10/2026

They didn't blow up their retail channels because of woke. That was a garden-variety strategic error.

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