In this paper, we explore how the metaphoric concept of The Wall is constructed in both the Reddit manosphere as a whole and in r/PurplePillDebate, a Reddit community purporting to facilitate open ...

In this paper, we explore how the metaphoric concept of The Wall is constructed in both the Reddit manosphere as a whole and in r/PurplePillDebate, a Reddit community purporting to facilitate open ...

Ever looked at the wallpaper and suddenly thought: hang on, who chose THAT? Language can be a bit like wallpaper: it surrounds us so completely that we stop noticing it. In episode 33, we get out t…

Linguistics and English Language, School of Social Sciences, Lancaster University (Full-time, indefinite post) Linguistics and English Language within the School of Social Sciences at Lancaster Univer...

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and h…

I have been interested in metaphors and society for a long time. My thinking has been influenced mainly by people who wrote about metaphor (and society) at the end of the 1970s and early 1980s; for…

Today is the tenth anniversary of the #Brexit referendum, and no one who has lived through it and the days immediately afterwards will ever forget it. (Arguably, people in the UK are still living thro...

ALT: Squishiverse Squishie Drinks Boba Tea

Table of contents for Discourse & Society, 37, 4

Auditors' reports include useful observations, but their impact is often diminished by dense language and hedging. Linguistic analysis commissioned by ICAEW highlights how small shifts in tone and str...

👉 Webinar: 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐜𝐨𝐫𝐩𝐮𝐬 𝐦𝐞𝐭𝐡𝐨𝐝𝐬 𝐭𝐞𝐥𝐥 𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧? Join us next Tuesday for another talk, delivered by Prof Veronika Koller, in the webinar series 𝐂𝐨𝐫𝐩𝐮𝐬 𝐋𝐢𝐧𝐠𝐮𝐢𝐬𝐭𝐢𝐜𝐬: 𝐒𝐤𝐢𝐥𝐥𝐬 𝐟𝐨𝐫...

In recent years, Ozempic has gained significant attention worldwide and has evolved from a medical treatment for type 2 diabetes to a popular weight-loss solution. However, its use for non-therapeutic purposes has sparked concerns among health care professionals about potential risks, especially given the lack of long-term studies on its effects in weight management. This article examines how Ozempic is linguistically represented in the Spanish online press, particularly in relation to obesity and overweight, through a Critical Discourse Analysis (CDA) approach. For our study, we compiled a corpus of 174 news articles published between October 2022 and February 2025 from four Spanish national news websites (El Economista, El Mundo, El País, and El Confidencial) using the Nexis database. The results show that media discourses surrounding Ozempic not only promote it as a quick solution for weight loss, but also reinforce societal ideologies about body image, health, and acceptability. By medicalising weight issues, the Spanish online press perpetuates the idea that obesity is an individual problem, neglecting structural factors like poverty and genetics and contributing to the stigmatisation of obesity through language.