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Adam Hay

@unusualcadence.co.uk
258 followers 125 following 523 posts

BAFTA winning musician and audio designer | Finji / Hangar 13 / Media Molecule / Chinese Room / Wish / Rare / Frontier / TT Games | Arpeggios through dusty electronics.

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Adam Hay @unusualcadence.co.uk · 20h
Sometimes you hear a piece of music that stops you in your tracks www.youtube.com/watch?v=WwcU...
youtube.com
CITÍ
YouTube video by RÓIS - Topic
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stu @bakelord.bsky.social · 13/10/2026
After a brief 7 years we've found ourselves ready to release our little game: Knuckle Creek. Please enjoy the launch trailer with a tune written by our designer Anthony Flack for the purpose: www.youtube.com/watch?v=LxBY...
youtube.com
Knuckle Creek Official release date trailer
YouTube video by Claymatic Games
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Adam Hay @unusualcadence.co.uk · 10/10/2026
Hang on in there pal, I'm sorry it's taking so long :( :(
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Adam Hay @unusualcadence.co.uk · 08/10/2026
Enjoying watching Ludwig, filmed in Cambridge, and pointing out how it makes absolutely no geographical sense to my wife. "That's the science park, not the police headquarters!" "That street isn't anywhere near that street!" "Oh look it's that pub."
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Adam Hay @unusualcadence.co.uk · 07/10/2026
This came to mind when I saw "Space Corridor"
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Andrew Hulshult @andrewhulshult.bsky.social · 06/10/2026
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Hannah Nicklin @hannahnicklin.bsky.social · 06/10/2026
I'm wrapping up my time with Cardboard Computer on their unannounced game in early November, & I have some capacity again! If you're looking for consultation or longer term support from an expert game director, narrative designer & writer, drop me a line 💖 contact [at] hannahnicklin.com
A calling card style image with a picture of a white woman with blonde hair and glasses speaking at a conference.  The card otherwise reads:

HANNAH NICKLIN
Creative Director, Narrative Lead/Designer, Senior Writer
12+ years' experience in interactive story + games

•   4 games shipped as Lead (PC, console, mobile)
•   Original and existing IP
•   Loc, VO, various engines + middleware
•   PhD in Interactive Arts
•   Masters & BA in Play/Screenwriting 
•   GDC IS Advisor, BAFTA Juror, TGA Future Class 2020
•   Author of Writing for Games: Theory & Practice

Netflix's Unhinged; Black Mirror: Thronglets; Saltsea Chronicles; Mutazione; Saturnalia; Die Gute Fabrik, Night School, Cardboard Computer, Santa Ragione.

Based in: United Kingdom
Work in: Remote, CET-PST
LinkedIn.com/in/hannah-nicklin
hannahnicklin.com
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Maddy Thorson @maddymakesgames.com · 05/10/2026
one thing you learn from making a lot of things is that the nitty gritty details, the millions of tiny invisible decisions, ARE the art. The "higher level ideas" are not nearly as important or interesting
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Adam Hay @unusualcadence.co.uk · 05/10/2026
Still thinking about this game many years on
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Adam Hay @unusualcadence.co.uk · 05/10/2026
We've run out of stuff to render Dan
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Adam Hay @unusualcadence.co.uk · 05/10/2026
Somehow I knew you’d remember this show!
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Adam Hay @unusualcadence.co.uk · 05/10/2026
* There was a CBBC children's show 'Dizzy Heights Hotel' that had Spitting Image style puppets in. In one episode, the Mum puppet hadn't eaten in days and turned in to a Terminator-style monster with bulging eyes looking for food. It was supposed to be funny but it was terrifying!
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Adam Hay @unusualcadence.co.uk · 05/10/2026
* Evil Bill and Ted pulling their faces off to reveal robot heads (not sure why I was taken to see this when I was 6!) * The loading screen of a BBC Micro game called 'Citadel', which had a robot voice saying 'Citadel' on repeat. * Superman 3 when Lana gets pulled in to the computer. HORRIBLE.
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Finji @finjico.bsky.social · 01/10/2026
AUTUMN TREAT 🍬 EVERY FINJI GAME IS ON SALE ON STEAM! Including: 868-BACK - 10% OFF Night in the Woods - 50% OFF TUNIC - 50% OFF I WAS A TEENAGE EXOCOLONIST - 50% OFF WILMOT WORKS IT OUT - 30% OFF 🎃 store.steampowered.com/publisher/fi...
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Adam Hay @unusualcadence.co.uk · 30/09/2026
Ohhh you've just reminded me, I've been meaning to play this and Prisoner Of Ice for ages.
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Failbetter Games | Wishlist Mandrake on Steam! @failbettergames.com · 30/09/2026
We're hiring! We're looking for a Writer and Narrative Designer to join the Fallen London team at a senior or mid level. This position is permanent, remote, and full time, which for us means 35 hours a week. #GamesJobs
Night. The House of Chimes - a tower which you might immediately think of as Big Ben - is adrift in the River Thames. It still seems to be keeping time. In the background, a large, alien building looms over the city of London.
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Adam Hay @unusualcadence.co.uk · 29/09/2026
I never get sad at celebrity deaths but Rik's really got me. Hugely important for me growing up, both Rik and Ade.
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Finji @finjico.bsky.social · 29/09/2026
🦀 HOW TO BEAT UP CRABS IN @usualjune.bsky.social ! @adamatomic.bsky.social talks about the combat system in Usual June in this month's Finji news! ➡️ finjico.substack.com/p/low-floor-...
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Adam Hay @unusualcadence.co.uk · 28/09/2026
Oh yeah that's right off the SNES box art! How odd!
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Adam Hay @unusualcadence.co.uk · 28/09/2026
What is Ken?
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Adam Hay @unusualcadence.co.uk · 28/09/2026
Have you seen the Street Fighter 2 pinball table art?
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Adam Hay @unusualcadence.co.uk · 28/09/2026
Same worry over here tbh.
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Adam Hay @unusualcadence.co.uk · 26/09/2026
Anyway the writing and atmosphere are all extremely on point and I’m engrossed in a way that only a good adventure can engross me! Absolutely worth your time, go get it!!
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Adam Hay @unusualcadence.co.uk · 26/09/2026
I really meant to write more about how it itches that scratch left behind by Bloodlines even though it’s entirely its own thing, but my takeaway order arrived and I just hit the post button
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Adam Hay @unusualcadence.co.uk · 26/09/2026
Nighthawks from @wadjeteyegames.com is excellent so far
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Adam Hay @unusualcadence.co.uk · 21/09/2026
I’m not sure I so much write music as discover it by bashing on some keys for a bit.
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Adam Hay @unusualcadence.co.uk · 21/09/2026
Seems like a good opportunity to say, I adore your work ❤️
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Adam Hay @unusualcadence.co.uk · 20/09/2026
Watched the D&D Honour Among Thieves movie the other night, which was great fun and way more enjoyable than it really had any right to be. Realised this morning that one of the characters was literally called Simon The Sorcerer. I'm sure they knew what they were up to there.
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Adam Hay @unusualcadence.co.uk · 19/09/2026
Whenever I see anything about the AI 'Tilly Norwood' I can't help but think about the email chain they would have had to decide _that specific name_ and get the creeps, man
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Adam Hay @unusualcadence.co.uk · 19/09/2026
Starting to see machinedrum / monomachine vst emulations in the wild. I'm kinda glad of this as I'll be heartbroken the day my original Mk1 units die, or I can't source a power adapter. www.youtube.com/watch?v=kI5s...
youtube.com
Elektron machines drum emulation (gearmulator-md-mm) VS elektron machine drum
YouTube video by Oracle -001
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Adam Hay @unusualcadence.co.uk · 16/09/2026
Nightmare Niagra had an insane final drop over the lake. The lift went up through a tunnel of skeletons. Log flumes rule tbh.
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Adam Hay @unusualcadence.co.uk · 16/09/2026
I put on a random new episode of American Dad while eating dinner the other night. It was an episode about log flumes, with a reference to a ride that was at my local theme park The American Adventure in Derbyshire - Nightmare Niagra. Good to see its legend live on??
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Adam Hay @unusualcadence.co.uk · 13/09/2026
Dave has never released a game that isn’t outstanding in some way, and Nighthawks is something I’ve been looking forward to for years. Gerrit on yer wish lists!!
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Adam Hay @unusualcadence.co.uk · 11/09/2026
Also for the sake of clarity (my posts are usually pretty dry!) that I genuinely like this description, haha.
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Adam Hay @unusualcadence.co.uk · 11/09/2026
Hehe I think it's meant with good intentions actually! The voices in our game ARE gibberish! :D
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Adam Hay @unusualcadence.co.uk · 11/09/2026
Might as well admit that "twee arthouse gibberish" is my brand and just lean in to it now.
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Adam Hay @unusualcadence.co.uk · 11/09/2026
‘A shit advent calendar’ lol
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Wario64 @wario64.bsky.social · 09/09/2026
Stage Fright from Overcooked devs, out 2027
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Adam Hay @unusualcadence.co.uk · 07/09/2026
Hey it’s that guy!
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Adam Hay @unusualcadence.co.uk · 06/09/2026
Motorway KFC is the saddest of foods
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Adam Hay @unusualcadence.co.uk · 02/09/2026
Yooo hi yes I found the email in the spam box this morning!! I will write back properly this eve :D
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Adam Hay @unusualcadence.co.uk · 01/09/2026
The soundtrack was way ahead of it's time (as were all Lucasarts games in the 90s tbh!) - it's like a collage made up of samples from Wagner operas, sewn together to fit Michael Land's original compositions. Really amazing stuff!
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Adam Hay @unusualcadence.co.uk · 31/08/2026
Continuing our Star Trek: The Next Generation watch by wrapping up Season 3, which was wall-to-wall bangers and absolutely worth the trudge through the early episodes. Loved Pat Stew giving his full emotional welly in the Sarek episode, and also O'Brien fully suplexing a guy through a table!
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Adam Hay @unusualcadence.co.uk · 30/08/2026
What the heckkkk this looks like it would be amazing for some happy ambient experiments and accidents!
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Adam Hay @unusualcadence.co.uk · 28/08/2026
Have you been on the river rapids ride yet? It's very important you go on the river rapids ride.
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Adam Hay @unusualcadence.co.uk · 28/08/2026
Be still my heart!
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Adam Hay @unusualcadence.co.uk · 28/08/2026
Stay tuned for a more in-depth deep dive in to how I uh, made a Vocaloid-kinda-thing in Wwise! You know when you chase an idea down but realise halfway through that it's going to be an absurd amount of work, but the rewards will be so worth it you just have to keep on pulling on that thread... 🙃
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Adam Hay @unusualcadence.co.uk · 27/08/2026
Please enjoy this new trailer for Usual June! Loved doing the music and sound design for this! Working hard on wrapping up the last sounds before the big release day, enjoy the demo in the meantime.
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Finji @finjico.bsky.social · 27/08/2026
👻 USUAL JUNE IS LAUNCHING OCTOBER 28TH! Fight monsters, talk to ghosts, and get to the bottom of a mystery threatening to obliterate an entire city in Usual June, a third-person action-adventure game developed by Finji (that's us!!) Play the demo on Steam! #awesomeindiesshow #gamescom #usualjune
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Remap Radio @remapradio.bsky.social · 27/08/2026
Pin Crawl is an absolutely gorgeous pinball roguelike that, with any luck, will get enough attention to finish development
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