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Jane Portman

@uibreakfast.com
683 followers 90 following 80 posts

Co-founder of Userlist 🌀 SaaS email marketing is the game. Keep them short.

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Jane Portman @uibreakfast.com · 05/08/2026
Here's exactly why consultants are paid to do their thing. Only a fraction of SaaS companies have dedication, resources, and knowledge to expand their lifecycle marketing in a systemic way. Also, who makes comments this long and awesome?
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Jane Portman @uibreakfast.com · 04/08/2026
Did you know that the Split Test node isn't just for A/B tests? It's a random group generator, splitting users into up to 5 paths at whatever percentages you choose. Split testing is the obvious use: create different user journeys, then compare using email metrics or conversion goals. Classic.
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Jane Portman @uibreakfast.com · 03/08/2026
▪️ Reflect your brand personality ▪️ Set the context for future emails At @userlist.com , we have a “creative” onboarding sequence that takes the user on the adventures with Susie. However, our first email is still practical.
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Jane Portman @uibreakfast.com · 31/07/2026
This January we offered a review call to all paying customers, and most people who replied were newly added team members. They didn't know much about @userlist.com, or what's happening in their accounts. This blew our mind. So we set up a simple workflow (took me 15 minutes).
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Jane Portman @uibreakfast.com · 27/07/2026
Software companies overthink email marketing in the same way we overthink social media. A single post won’t impact your LinkedIn account. A hundred of them might. A single email won’t impact your growth. A hundred of them might. Zero emails… Safe bet. #bdtpblurbs #emailmarketing
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Jane Portman @uibreakfast.com · 14/07/2026
Time delays in @userlist.com now support advanced calendar settings. E.g. the 10th of the month, the first Monday, or the second Tuesday in March. Now you can send messages related to billing cycles, monthly check-ins, or annual reminders landing on a specific day. Give it a try in your workflows.
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Jane Portman @uibreakfast.com · 25/06/2026
Still can't find time to set up your lifecycle emails? We're stoked to announce a new lineup of done-for-you services at @userlist.com 🔥 We refreshed the existing packages that have been running for years, and added a few new ones. Check'em out: userlist.com/services/
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Jane Portman @uibreakfast.com · 18/06/2026
Small but useful @userlist.com update from @benediktdeicke.com. You can now edit user (and company) properties manually from the profile page. Previously, this was done via integration sync. With this, Userlist can cover more of your CRM workflow, with custom fields editable on the spot. Woot 🙌
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Jane Portman @uibreakfast.com · 28/05/2026
We've got a new video library at @userlist.com 🚀 From general training, to frameworks, to individual features. Thanks @benediktdeicke.com for the motivation 😊
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Jane Portman @uibreakfast.com · 10/04/2026
This Sunday, a friendly Martian will enter the inbox of 7000+ subscribers in our marketing email list at @userlist.com. @benediktdeicke.com is okay with that. AMA.
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Jane Portman @uibreakfast.com · 06/03/2026
Our Forms feature just got an improvement. Form submissions now live in a proper table. Customizable, like any other table in @userlist.com. Woot!
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Jane Portman @uibreakfast.com · 04/03/2026
We just launched a new onboarding flow at @userlist.com featuring Susie and her adventures in the email land 😊
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Jane Portman @uibreakfast.com · 10/02/2026
Small quality-of-life improvement. You can now export @userlist.com data in Excel format, in addition to the CSV format which was previously available. The file opens seamlessly in Excel for reporting or backups. Boom!
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Jane Portman @uibreakfast.com · 03/02/2026
We’ve added broadcast delivery throttling to @userlist.com. Control how fast a broadcast is delivered by sending it in smaller batches. This keeps delivery smooth for large audiences, and helps with sending anxiety. Give it a try in your next broadcast ⚡✍
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Jane Portman @uibreakfast.com · 19/12/2025
Our Christmas gift for those who run support on Plain: the native Plain x @userlist.com integration is live 💚 This integration shows Userlist customer data — user and company info — right inside your Plain inbox, in your sidebar. No need to switch tools.
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Jane Portman @uibreakfast.com · 09/12/2025
Our Webhooks are officially live today 🔥 This integration has been hidden behind a feature flag for a while. But we're stoked to enable it for all @userlist.com customers. Docs here: userlist.com/docs/integra... Please ping @benediktdeicke.com for hard technical questions 😊
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Jane Portman @uibreakfast.com · 19/11/2025
We're stoked to introduce account-wide Reporting features in @userlist.com 🔥 You can now access account-wide performance metrics and slice them by date, type, or specific workflow and message. Available to all customers starting from the Basic plan. Happy reporting 💛
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Jane Portman @uibreakfast.com · 06/11/2025
In case you missed it. @userlist.com comes with a library of workflow templates. No, it's not AI. When creating a new workflow, choose one of the templates. You'll get a populated workflow. As easy as apple pie 🍎
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Jane Portman @uibreakfast.com · 30/10/2025
You asked, and we delivered. @posthog.com x @userlist.com integration is live 💙 They're the cool kid on the block. Our integration allows you to send user, company, and event data from PostHog into Userlist. - docs here userlist.com/docs/integra... - happy integrating! - happy halloween!
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Jane Portman @uibreakfast.com · 30/10/2025
Our integrations now have eyes 👀 @benediktdeicke.com asked me for a design system to generate images for @userlist.com integration pages and alternatives. It needed to be simple, but quirky. Couple hours later, and new integration banners get a pair of eyes, randomly picked from 12 options.
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Jane Portman @uibreakfast.com · 24/10/2025
New feature at @userlist.com 💫 You can now start workflows on a calendar schedule (daily, weekly, monthly, or yearly) using a Recurring Trigger. For example, you can send a reminder to your Paying Customers segment every Friday (see illustration). Happy triggering 😜
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Jane Portman @uibreakfast.com · 17/10/2025
Did you know that @userlist.com supports array properties? (One of those things that make us an advanced platform.) For example, you can create a segment of users who have an active Stripe integration in their integrations list. The integrations array has both name and state [see illustration].
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Jane Portman @uibreakfast.com · 23/09/2025
Made printable worksheets for our workshop at @microconf.com Europe next week. You can download the PDF and have fun on your own: userlist.com/downloads/si...
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Jane Portman @uibreakfast.com · 09/09/2025
And we took a moment to pause and celebrate
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Jane Portman @uibreakfast.com · 09/09/2025
The new @userlist.com is now available ✨ Built for product dreamers and email geeks 🎩 Our customers are getting the whole new UI. We also redesigned the website, KB, and end-user parts. Our team is making a happy dance. Read the full story with screenshots and WIP: userlist.com/blog/how-we-...
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Jane Portman @uibreakfast.com · 08/09/2025
Here are WIP versions with the dandelion and the propeller. There was one with a kitten, but I'm not showing it here to avoid embarrassment 😊
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Jane Portman @uibreakfast.com · 08/09/2025
Tomorrow, September 9, we're launching a major redesign of @userlist.com. We tested a lot of logo options: from abstract forms, to kittens, dandelions, and propellers. But settled on the version designed by our CTO @benediktdeicke.com. How do you like it?
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Jane Portman @uibreakfast.com · 19/08/2025
New addition to our Subscription Preferences feature ✍ Now you can subscribe people to individual topics (and unsubscribe them) via the API. So you can leverage @userlist.com preference page + display subscription options inside your product. Kudos @benediktdeicke.com and the dev team!
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Jane Portman @uibreakfast.com · 20/05/2025
We're thrilled to add Make to our integrations catalog at @userlist.com 🔥 With Make you can: 💜 Create new Userlist users from Typeform responses, Calendly events, or new table rows 💜 Sync new registrants from webinar tools 💜 Keep subscribers in sync between Userlist and other email platforms
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Jane Portman @uibreakfast.com · 20/05/2025
⛵️
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Jane Portman @uibreakfast.com · 20/05/2025
Sailing: the most expensive way to get somewhere for free.
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Jane Portman @uibreakfast.com · 23/04/2025
New awesome feature at @userlist.com 🎉 You can now trigger a workflow for users or companies who are celebrating a monthly or annual anniversary. This is great for: ✴️ Birthday notes ✴️ Account milestones and anniversaries ✴️ Any other recurring reminders (e.g. review security settings)
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Jane Portman @uibreakfast.com · 26/02/2025
How we dogfood at @userlist.com. Notes for manual handling of high-volume accounts vs automated reminders for everyone else — all in one workflow.
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Jane Portman @uibreakfast.com · 10/12/2024
Drumroll… Today we're launching Conversion Goals at @userlist.com 🚀🎯🔥 Unlike other platforms, our goals aren't tied to a message/campaign. So you can use them generously across workflows. You'll love it: userlist.com/features/con... Huge thanks to @benediktdeicke.com and the team.
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Jane Portman @uibreakfast.com · 26/11/2024
Post you from a different era.
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