We see marketers suffer from these extremes in lifecycle automation: complexity and lack of volume.
a. Unnecessary complexity: trying to predict every user step, going to the extremes with automation logic. Making mistakes, getting frustrated.
Jane Portman
@uibreakfast.com
681 followers 90 following 80 posts
Co-founder of Userlist 🌀 SaaS email marketing is the game. Keep them short.
![POST /messages HTTP/1.1
Host: push.userlist.com
Authorization: Push your-push-key-here
Accept: application/json
Content-Type: application/json; charset=utf-8
{
"sender": "8b9c554c-58a0-47e8-b3e1-da1fde10348d",
"topic": "dbf53dab-7be5-454e-a0a9-f31c31f04731",
"to": "jane@example.com",
"subject": "Welcome to Userlist!",
"preheader": "Get started with Userlist",
"body": {
"type": "multipart",
"content": [
{
"type": "html",
"content": "<h1>Hello Jane!</h1><p>Welcome to Userlist. We're glad to have you on board!</p>"
},
{
"type": "text",
"content": "Hello Jane! Welcome to Userlist. We're glad to have you on board!"
}
]
}
}](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:x5w3d25xj3hjrc32b4x4kkjt/bafkreihtx7fevw7cspu7blsivge7hpvgyicb7diyk77bnhuwcsx2ubzj5y)
