Brad Wolverton just called Erin and Teresa two of the best in the business at understanding what reporters need. Here’s why that matters.
He breaks down what actually builds trust between comms professionals and the press, and the answer might surprise you.
Full episode out now lnk.bio/TrustedVoices
![Quote graphic on a blue-to-purple gradient background featuring a statement from Anne Villamil, professor of economics at the University of Iowa’s Tippie College of Business. The quote reads: “Initially, firms try to absorb costs by reducing their profitability a bit, and changing their suppliers or inventory management, […] But eventually, they lose their ability to do that, so they pass those costs on to consumers, which is what economists call pass-through.” The attribution notes that the quote appeared in an NBC News article by Zoe Malin about tariffs, consumer prices, and money-saving strategies. The TVP Communications logo appears in the bottom right corner.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:uqyx2vokgy2mo4ns2dsocxpu/bafkreicqwtybua2uypurcn3vv6t6aa3ty5hki4gowqchi22ck6xt6kv6ey)
![Quote graphic on a blue-to-purple gradient background with abstract geometric shapes. Text reads: “Russell Rhoads, a finance professor at Indiana University [Kelley School of Business] with decades of buy-side experience on Wall Street, told Business Insider that he has low expectations heading into the summit. ‘They may agree to a lot of things, but does that lead to follow through? That’s my biggest issue with all of this.’” Attribution below: Naomi Buchanan, Business Insider, “Trump’s China summit is about to kick off. Here’s what’s at stake for markets.” TVP Communications logo appears in the bottom right corner.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:uqyx2vokgy2mo4ns2dsocxpu/bafkreihd2lorrcqyrdtgxqtvgc3jrx54wbi43v6u2pp75setth5kc3dziu)
![Graphic with a blue and purple gradient background and a large white quotation mark icon. White text reads:
“This is one of those tough weeks where spreadsheets and data are cheery, but households still aren’t, […] Even a good inflation report from the perspective of economists is higher prices, and that is not going to sit well with a lot of households.”
Below in smaller gold text:
“– Tyler Schipper, Associate Professor at the University of St. Thomas, as quoted by Alicia Wallace, Senior Writer for CNN, Inflation slowed in January, but some prices are still biting.”
The TVP Communications logo appears in the bottom right corner.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:uqyx2vokgy2mo4ns2dsocxpu/bafkreid4h65v4worsbvldbua23de2b4hqaln4yq6xhtr46yd7ge2cp7vma)