Brad Wolverton just called Erin and Teresa two of the best in the business at understanding what reporters need. Here’s why that matters.
He breaks down what actually builds trust between comms professionals and the press, and the answer might surprise you.
Full episode out now lnk.bio/TrustedVoices
![Quote graphic on a blue-to-purple gradient background featuring a statement from Anne Villamil, professor of economics at the University of Iowa’s Tippie College of Business. The quote reads: “Initially, firms try to absorb costs by reducing their profitability a bit, and changing their suppliers or inventory management, […] But eventually, they lose their ability to do that, so they pass those costs on to consumers, which is what economists call pass-through.” The attribution notes that the quote appeared in an NBC News article by Zoe Malin about tariffs, consumer prices, and money-saving strategies. The TVP Communications logo appears in the bottom right corner.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:uqyx2vokgy2mo4ns2dsocxpu/bafkreicqwtybua2uypurcn3vv6t6aa3ty5hki4gowqchi22ck6xt6kv6ey)